Brain troopers 1st round creADive
10
Case Objectives Solution overview • Create an identity of the service • Make a feasible budget • Design an effective marketing campaign • Considering business proposition • Creating an unique identity and digital marketing campaign for the business through IMC • Making a feasible budget and business location for target market • Business proposition for the ultimate success
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Transcript of Brain troopers 1st round creADive
Case Objectives
Solution overview
• Create an identity of the service
• Make a feasible budget
• Design an effective marketing campaign
• Considering business proposition
• Creating an unique identity and digital marketing campaign for the
business through IMC
• Making a feasible budget and business location for target market
• Business proposition for the ultimate success
আমার লন্ড্রি
সহজ, দ্রতু এবং নির্ভরয াগ্য
IMC
Segmentation Target Positioning
The middle class people
of Dhaka city, who cannot afford washing
machines or house maids
to wash their cloths.
• Hostel students
• Bachelors• Mid/Mid-lower class
govt. employees
• Working couples
Cheap, easy and reliable
service where the service itself ensures quality to
the customers.
Phasing
Pre-launching Posters
This poster will be used for
marketing from 2 months
before the business
launching.
Phasing
Post-launching Posters
This poster will be used for
marketing from the
beginning of the business
launching.
Channels and Advertising
Social Media
• Facebook Page launching
• Viral videos uploading
• Creating Hashtag lines
• Teasers
Newspaper advertisements
T-shirt advertisements(also designed for employees)
T-shirt Design
Human Resource Management
(3 employees per shop)
HostWill help the
customers to use
the washing
machines
CashierWill work with the
money
GuardWill ensure the
safety of the shop
Feasibility
Permanent
Costs
In taka Monthly Costs In Taka
Washing
Machine
75000 Electric Bill 10000
CCTV 4000 Water bill 5000
Computer 20000 Paper &
Magazine
600
Furniture 7000 Employees’
salaries
45000
Electronic
Appliances
4500 Posters and
Brochures
1000
Total 110500 Maintenance 10000
Total 71000
Cost per shop:
Locations of
Business• Mohammadpur
• Ajimpur
• Mirpur
Price Per
Cloth: 10 tk
Business Proposition
Will take the proposal of RealDeal, Because:
It is the number 1 detergent company of our
country. People will easily get attracted if
RealDeal makes a real deal with Amar Laundry.
The main target of Amar Laundry is to attract and
retain customers, and it will be easier if Amar
Laundry makes a deal with RealDeal.
Life is beautiful when it is easy. Amar Laundry is the
undoubtedly the best laundry to make your life easy and
beautiful.
#enjoyWashing
