Brain Hacking: Designing Data for Rapid Understanding

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Combined, the human eye and visual cortex is a data digestion and comprehension machine of immense power and sophistication. We are capable of consuming and understanding vast quantities of data exceptionally quickly but only if we understand and respect the rules of how our eyes and visual cortex work together to process data. In this presentation we'll explore how these rules impact data design and the practical steps you can take to make data understandable at a glance.

Transcript of Brain Hacking: Designing Data for Rapid Understanding

  • Brain Hacking Designing Data for Rapid Understanding Data Summit 2014 @paulmjoyce
  • 2,500+ paying customers
  • Visual displays rich with data are not only an appropriate and proper complement to human capabilities, but also such designs are frequently optimal. Edward Tufte, Envisioning Information
  • Data Viz Spectrum simple complex
  • Source: http://youtu.be/wnvoZxe95bo Find the red circle
  • Source: http://youtu.be/wnvoZxe95bo Find the red circle
  • Pre-attentive processing
  • Pre-attentive processing Takes less than 250ms
  • Source: http://youtu.be/wnvoZxe95bo Find the red circle Part II
  • Source: http://youtu.be/wnvoZxe95bo Find the red circle Part II
  • Source: http://youtu.be/wnvoZxe95bo Find the red circle Part III
  • Source: http://youtu.be/wnvoZxe95bo Find the red circle Part III
  • Pre-attentive attributes Source: http://www.perceptualedge.com/articles/ie/visual_perception.pdf
  • 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% Nokia Motorola Palm Apple Other RIM U.S. Smartphone Market Share
  • Memory iconic short term long term
  • Memory iconic short term long term
  • 3-7 chunks of information (ideally < 5) short term
  • Recap
  • Recap Where in the data viz spectrum are you?
  • Recap Where in the data viz spectrum are you? Glanceability? Design for how we process information
  • Recap Where in the data viz spectrum are you? Glanceability? Design for how we process information Pre-attentive processing Decide what do you want to highlight Choose the right attribute
  • Recap Where in the data viz spectrum are you? Glanceability? Design for how we process information Pre-attentive processing Decide what do you want to highlight Choose the right attribute Optimise for short term memory 3-7 chunks of information
  • Brain Hacking Designing Data for Rapid Understanding Data Summit 2014 @paulmjoyce