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Bradley's Book Outlet Press Release
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Transcript of Bradley's Book Outlet Press Release
1
For more information, please contact:
Sherry Renosky, Indiana Mall Corporate Marketing
Phone: 724-349-6110
Eve Beck, Regional Manager Bradley’s Books
Phone: 412-435-0015 ext. 402
For Immediate Release:
Bradley’s Book Opening Soon at the Indiana Mall
Indiana, Pennsylvania (August 24, 2010) - Zamias Services, Inc., owners of the Indiana Mall are proud to
announce Bradley’s Book Outlet will be opening in the Indiana Mall. Bradley’s Books will be located in the 3,024 sq.
ft. space where the former Border’s Express Book Store was located. The location is in between Bath & Body Works
and Matthew’s Hallmark.
Bradley’s Books has established itself as a wholesaler and with its Internet trade. This has been despite the fact the
owner Michael Paper got his start in the business with a single store in the mid-1990s by acquiring the assets of the
former Atlantic book chain. However, with its new store opening this fall at the Indiana Mall, and three stores
opening earlier this year, the Bradley’s Book Outlets will be doubling the number of retail locations from four to eight
locations by the end of 2010.
Based out of Pittsburgh, PA, the Bradley’s Book Outlets are rapidly expanding from a local to a regional chair as
more and more malls have approached Paper to open a store at their location. This coincides with the closing of
several Borders Express stores as part of an ongoing downsizing. The Bradley’s Book Outlets offer prices that their
biggest competitors can’t match because the majority of the merchandise is discounted up to 50-60-70% off.
“Every time we were in the malls visiting everybody was always asking where the bookstore was”, Paper said. The
decision to expand the retail aspect of his business was an opportunity Paper couldn’t turn down; the stores were
established with bookstore fixtures and the locations need a bookstore to keep up with the obvious customer demand.
Bradley’s Book Outlet will be brining its great selection and discounts to the Indiana Mall this fall as it replaces the
Borders Express store that closed in January.
Indiana Mall P: 724-349-6110
2334 Oakland Avenue-Suite 3 F: 724-349-0398
Indiana, PA 15701 www.indianamallpa.com