Bradley's Book Outlet Press Release

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1 For more information, please contact: Sherry Renosky, Indiana Mall Corporate Marketing Phone: 724-349-6110 Eve Beck, Regional Manager Bradley’s Books Phone: 412-435-0015 ext. 402 For Immediate Release: Bradley’s Book Opening Soon at the Indiana Mall Indiana, Pennsylvania (August 24, 2010) - Zamias Services, Inc., owners of the Indiana Mall are proud to announce Bradley’s Book Outlet will be opening in the Indiana Mall. Bradley’s Books will be located in the 3,024 sq. ft. space where the former Border’s Express Book Store was located. The location is in between Bath & Body Works and Matthew’s Hallmark. Bradley’s Books has established itself as a wholesaler and with its Internet trade. This has been despite the fact the owner Michael Paper got his start in the business with a single store in the mid-1990s by acquiring the assets of the former Atlantic book chain. However, with its new store opening this fall at the Indiana Mall, and three stores opening earlier this year, the Bradley’s Book Outlets will be doubling the number of retail locations from four to eight locations by the end of 2010. Based out of Pittsburgh, PA, the Bradley’s Book Outlets are rapidly expanding from a local to a regional chair as more and more malls have approached Paper to open a store at their location. This coincides with the closing of several Borders Express stores as part of an ongoing downsizing. The Bradley’s Book Outlets offer prices that their biggest competitors can’t match because the majority of the merchandise is discounted up to 50-60-70% off. “Every time we were in the malls visiting everybody was always asking where the bookstore was”, Paper said. The decision to expand the retail aspect of his business was an opportunity Paper couldn’t turn down; the stores were established with bookstore fixtures and the locations need a bookstore to keep up with the obvious customer demand. Bradley’s Book Outlet will be brining its great selection and discounts to the Indiana Mall this fall as it replaces the Borders Express store that closed in January. Indiana Mall P: 724-349-6110 2334 Oakland Avenue-Suite 3 F: 724-349-0398 Indiana, PA 15701 www.indianamallpa.com

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Bradley's Book Outlet Press Release

Transcript of Bradley's Book Outlet Press Release

Page 1: Bradley's Book Outlet Press Release

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For more information, please contact:

Sherry Renosky, Indiana Mall Corporate Marketing

Phone: 724-349-6110

Eve Beck, Regional Manager Bradley’s Books

Phone: 412-435-0015 ext. 402

For Immediate Release:

Bradley’s Book Opening Soon at the Indiana Mall

Indiana, Pennsylvania (August 24, 2010) - Zamias Services, Inc., owners of the Indiana Mall are proud to

announce Bradley’s Book Outlet will be opening in the Indiana Mall. Bradley’s Books will be located in the 3,024 sq.

ft. space where the former Border’s Express Book Store was located. The location is in between Bath & Body Works

and Matthew’s Hallmark.

Bradley’s Books has established itself as a wholesaler and with its Internet trade. This has been despite the fact the

owner Michael Paper got his start in the business with a single store in the mid-1990s by acquiring the assets of the

former Atlantic book chain. However, with its new store opening this fall at the Indiana Mall, and three stores

opening earlier this year, the Bradley’s Book Outlets will be doubling the number of retail locations from four to eight

locations by the end of 2010.

Based out of Pittsburgh, PA, the Bradley’s Book Outlets are rapidly expanding from a local to a regional chair as

more and more malls have approached Paper to open a store at their location. This coincides with the closing of

several Borders Express stores as part of an ongoing downsizing. The Bradley’s Book Outlets offer prices that their

biggest competitors can’t match because the majority of the merchandise is discounted up to 50-60-70% off.

“Every time we were in the malls visiting everybody was always asking where the bookstore was”, Paper said. The

decision to expand the retail aspect of his business was an opportunity Paper couldn’t turn down; the stores were

established with bookstore fixtures and the locations need a bookstore to keep up with the obvious customer demand.

Bradley’s Book Outlet will be brining its great selection and discounts to the Indiana Mall this fall as it replaces the

Borders Express store that closed in January.

Indiana Mall P: 724-349-6110

2334 Oakland Avenue-Suite 3 F: 724-349-0398

Indiana, PA 15701 www.indianamallpa.com