Bradley Group Brand Style Guide

Public RelationsStudent Societyof America

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Vision

Bradley Group is an organization of innovative, forward-thinking students pursuing careers in strategic communications striving to bridge the gap between students and professionals through creative application of educational principles and meaningful networking opportunities.

Bradley Group is an organization of innovative, forward-thinking students pursuing careers in strategic communications striving to bridge the gap between students and professionals through creative application of educational principles and meaningful networking opportunities.


Core Beliefs1. We believe in building bridges between people and organizations.

2. We believe that when we do something, we do it exceptionally well.

3. We believe in bold colors, bold statements and bold ideas.

4. We believe the best leaders are those who inspire others to be better than themselves.

5. We believe in the proactive pursuit of solutions to problems.

6. We believe we can make the world a better place through strategic communication.

7. We believe in collaborative teamwork to achieve a higher goal.

8. We believe in being professional, but recognize the importance of getting our funk on.

9. We believe everyone has creative potential and we strive to help them harness it.

10. We believe and act in transparency to maintain honest and ethical standards.

1. We believe in building bridges between people and organizations.

2. We believe that when we do something, we do it exceptionally well.

3. We believe in bold colors, bold statements and bold ideas.

4. We believe the best leaders are those who inspire others to be better than themselves.

5. We believe in the proactive pursuit of solutions to problems.

6. We believe we can make the world a better place through strategic communication.

7. We believe in collaborative teamwork to achieve a higher goal.

8. We believe in being professional, but recognize the importance of getting our funk on.

9. We believe everyone has creative potential and we strive to help them harness it.

10. We believe and act in transparency to maintain honest and ethical standards.


Primary Color

Belize Hole Fire’s Glow Alizarin Clouds

Midnight Blue

Midnight Blue is a conservative hue that expresses Bradley Group’s professional nature as well as poses an eclectic and artistic mood.

Hex #2c3e50, RGB- 44, 62, 80

Secondary Colors


Secondary Colors

EggplantHex- #6D0D5ARGB- 109, 13, 90

KeylimeKeylimeHex- #90C622RGB- 144, 198, 34

Belize Hole

Belize Hole offers a cool, collected professional look that reflects Bradley Group’s strategic approach to its initiatives.

Hex- #2980b9, RGB- 41, 128, 185

Tertiary Colors(Only when Secondary becomes Pimary Color)


Secondary Colors

AlizarinHex- #e74c3cRGB- 231, 76, 60

BullfrogBullfrogHex- #19B320RGB- 25, 179, 32

Fire’s Glow

Fire’s Glow is a bright, bold color that reflects the innovative thinking of Bradley Group’s members and its commitment to new ideas.

Hex- #ffbc3d, RGB- 255, 188, 61



Secondary Colors

Fire’s GlowHex- #ffbc3dRGB- 255, 188, 61

IndigoIndigoHex- #55479BRGB- 85, 71, 155

Alizarin

Alizarin’s fiery hue accentuates the boldness of the Bradley Group, but also reflects determination to succeed among the group’s members and leadership.

Hex- #e74c3c, RGB- 231, 76, 60



Secondary Colors

Hot PinkHex- #D75297RGB- 215, 82, 151

ForgetmenotForgetmenotHex- #67C1D7RGB- 103, 193, 215

Clouds

Clouds offers a beautiful off-white hue that is easy on the eyes while retaining maximum readability.

Hex- #f1f1f1, RGB- 241, 241, 241



Typography

Heading FontSifonn BasicSifonn Basic is a geometric sans-serif that provides a sturdy, professional, yet spunky typeface for headings. It also has an outline weight that can be used judiciously. Use Sifonn typeface for all headings and titles where possible on Bradley Group documents.

Aa


Typography


AaSecondary FontOpen SansOpen Sans is a solid humanist typeface that has a variety of weights and offers maximum readability. Use Open Sans typeface for all body text on Bradley Group documents, and use heavier weights for headings and titles when the brand heading font is unavailable.


ExceptionsTypefaceOn rare occaision, a different typeface may be used for heading fonts. Typeface exceptions are limited to sans-serif and script fonts. Extra care should be taken when choosing script fonts, as there are many poor font choices within this category. All exceptions must receive prior approval.

ColorNo other colors may be used, except for those outlined in this style guide. Secondary and tertiary colors may become primary colors (as used in this style guide) but color schemes in these cases should be limited to a monochromatic color scheme (multiple gradients of the same color) or a secondary and matching tertiary color.

Public Relations

Student Society

PRSSA Branding


The Bradley Group is officially registered as the Rulon L. Bradley Chapter of Public Relations Student Society of America. Bradley Group must either include its PRSSA chapter logo or include PRSSA afilliation text on all official documents, advertisements and productions both digital and traditional. PRSSA chapter logo usage must comply with PRSSA branding standards, or have prior approval from a National Committee member when changes are applied.

The Bradley Group is officially registered as the Rulon L. Bradley Chapter of Public Relations Student Society of America. Bradley Group must either include its PRSSA chapter logo or include PRSSA afilliation text on all official documents, advertisements and productions both digital and traditional. PRSSA chapter logo usage must comply with PRSSA branding standards, or have prior approval from a National Committee member when changes are applied.

Brand Tips

“KIFFP”(Keep it fresh, funky & professional)


Bradley Group Brand Style Guide

Design

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