BRADLEY-BOWERSETT OVERVIEW 2011

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“Ladies and gentlemen. Please take your seats. Your brand building experience is about to begin!” CONTACT US 1 / 19 BRADLEY | BOWERSETT PRODUCERS OF B®AND BUILDING EXPERIENCES AROUND THE WORLD!™

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Transcript of BRADLEY-BOWERSETT OVERVIEW 2011

Page 1: BRADLEY-BOWERSETT OVERVIEW 2011

“Ladies and gentlemen. Please take your seats.Your brand building experience is about to begin!”

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BRADLEY | BOWERSETT PRODUCERS OF B®AND BUILDING EXPERIENCES AROUND THE WORLD!™

Page 2: BRADLEY-BOWERSETT OVERVIEW 2011

Who we are. What we do. How we do it. Who we do it for. Why they choose us. Why we can help you ... CONNECT MORE. DO MORE. SELL MORE!

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“Wow! Unbelievable. It was the most elegant travel experience of my life! Rent the SuperDome? You’re kidding right? The product floated right in front of me! I’ve never seen anything like it! Three simultaneous meetings on the same day? No way. Absolutely incredible! The entertainment was spectacular! Those spoof videos of our executives were hilarious! The digital animations were mindblowing! That was the most impressive meeting I’ve ever participated in... period! How do you guys do all this? Rent a cruise ship? Can you really do that? The trip on the Concorde was once-in-a-lifetime! A 120-foot wide projection screen? Really? Your presentation both informed, and inspired! A private evening with Vince Gill and Amy Grand at The Ryman... very cool! The Budapest reception and dinner was in a class by itself. At least six stars! The presentation BBI designed and wrote has helped position our brand as the undisputed industry leader. I don’t know how you do it. Year after year... you keep raising the performance bar. We can’t wait to see what you’ll suggest next! You’re what we’ve been looking for. I still can’t believe you actually rented Alcatraz, then... Ellis Island! The sales presentation competition you created is helping us to kick our competition’s a#%! Once again... you hit the bullseye. This is amazing... we’re actually having a private dinner with President George H. W. Bush! You could have heard a needle drop our speaker was so good! You’re not just meeting and event producers... you’re brand magicians! Jay Leno was terrific! It was wonderful! How do you keeping getting us on the best golf courses in the world? It was the best trip of my life! You made this the best show we’ve probably had in the last 70-years! Thank you ladies and gentlemen. Thank you very much! Wow!”

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WHO WE ARE ...“We’re producers of brand building experiences around the world! This

includes business meetings, conferences, trade shows, live events, group

travel programs, and sales performance improvement programs for

companies and associations.“

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WHAT WE DO ...“We engineer and deliver B®AND BUILDING EXPERIENCES™ for our clients

that help them connect more with their audiences, do more with every

dollar they invest, and sell more of their brands, products and services to

their customers.”

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BRADLEY | BOWERSETT PRODUCERS OF B®AND BUILDING EXPERIENCES AROUND THE WORLD!™

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HOW WE DO IT ...“We begin by listening. We listen very carefully to your wants and needs.

We study your business model intensely; your audience’s wants and

needs, and... your competitor’s business models.

Then, we utilize a proven; proprietary process that combines effective

problem solving and solution design... with a brain trust of highly skilled

and experienced professionals around the globe to assemble and deliver

customized “brand building solutions” that are meaningful to your

business goals and... your bottom line!

This process effectively leverages a broad and experienced talent pool of

skilled professionals to deliver a wider scope of proven solution options to

build your brand. We deliver solutions that minimize your time and

maximize your returns on investment.

And we do it all... wrapped in a relationship with every client that is fully

transparent, dedicated, enthusiastically flexible and measurable!”

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WHO WE DO IT FOR ...“We work with companies both small and large within established, and fast growth markets. We work with senior executives and their management teams to better communicate, educate and demonstrate the meaningful value of their brands, products and services to their colleagues, customers and supply partners.

We seek mutually beneficial partnerships with every client designed to grow their businesses models utilizing an effective mix of business meetings, trade conferences, live events, new product introduction programs, sales performance improvement incentives, educational programs and digital media.”

BRADLEY | BOWERSETT, INC. co-founders Ed Bradley and Jill Bowersett have produced more than four hundred successful brand building experiences for some of the world’s most familiar company names, including Zee Medical/McKesson, Ore-Ida/H.J. Heinz, Mitsubishi Motors, Heinz Japan, Bridgestone, Firestone, Bridgestone Americas, Bridgestone-Bandag, Bridgestone Aircraft, Castrol Lubricants, Trus-Joist, British Petroleum, Century21, Alliance Tire Americas, ATG, Aeolus Tire China, Comdata, Transervice Solutions, Honda Power, National Private Truck Council, RCA, Weightwatchers Frozen Foods, Cadbury-Schweppes, Isuzu, Suzuki Motors of America, and more.”

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WHY OUR CLIENTS CHOOSE US ...“Our clients often tell us they choose us because our business service

model makes more sense. You see, our business model is designed to

be fully customized to each client’s specific needs. We love it when our

clients tell us we listen better, and provide consistently better results... that

are on time, on target and on budget!

Clients also tell us they like the fact that we’re not some large production

shop that tries to suggest solutions that puts our business overhead

needs first and their results second. We’re not into design competitions

either. We focus on you first, designing and delivering brand building

experiences that successfully and measurably help you beat your

competition!

And... our clients love our “flex-abilities” to quickly assemble customized

teams of proven professionals to design, and produce the business

results they want; when they want them, and at a return-on-investment...

that makes their CEO, and CFO smile!”

Here’s just a few examples of why our clients have said they choose

BRADLEY | BOWERSETT ...

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WHY OUR CLIENTS CHOOSE US ...

“I have had the pleasure of working closely with Bradley-Bowersett, Inc. during the past eight years to support our company's dealer meetings and travel incentives. From sport fishing in Alaska and Belize to chartering a cruise ship for the Monaco Grand Prix, they have consistently created and delivered numerous “once-in-a-lifetime” customer programs that have set Bridgestone/Firestone apart and ahead of our competitors.

When our needs turn to dealer meetings and events, they're truly in a class by themselves. From upstaging our competition by creating an extraordinary sales and marketing event in the Super Dome, to designing and producing two simultaneous dealer meetings in Las Vegas (the largest ever held in our industry), they have consistently delivered successful meetings for Bridgestone/Firestone for over a decade.

These meetings, and their dedication to achieve our goals, have distinguished us before our dealers and our industry. It's important to note that their sophistication relative to business management issues and strategy is as powerful as their creative production technologies. The “turn-key” scope of their capabilities is both unique and rare.

One final thought…if you can hire these people, do it!”

John T. LampePresident, Chairman & CEO Bridgestone/Firestone, Inc.

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“I've worked with Bradley-Bowersett, Inc. during the past 10-years in various capacities ranging from marketing performance improvement, to new product introductions.

Most recently, they helped me to design, structure and implement the most successful re-branding launch meeting in Castrol Heavy Duty Lubricants history.

Believe me…this is a company that creates exciting business results! No matter what the challenge, they'll tackle it. From concept to implementation of the most complex details…they have the people, the proven experience and a “can do attitude” that will distinguish your company and move your business forward!

If you want your company to do more, return more, faster than ever…CALL THESE PEOPLE. You'll quickly discover…they're not only fun to work with, they're truly amazing!”

Steve HutchinsonVice President, Sales & Marketing Castrol Heavy Duty Lubricants A British Petroleum Company

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WHY OUR CLIENTS CHOOSE US ...

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“Congratulations on an excellent program. This year's performance was the best ever and sets a standard.”

Ore-Ida Frozen Foods (A Division Of H.J. Heinz)

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WHY OUR CLIENTS CHOOSE US ...

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“A truly splendid program, which more than fulfilled our objectives and expectations.”

Heinz Japan, Ltd.Japan, Ltd.

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WHY OUR CLIENTS CHOOSE US ...

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“Although the program (MMSA National Walk-Around Competition) is competitively bid each year, we always seem to come to the same conclusion…that the value, creativity, continuity and result will be best achieved by retaining Bradley-Bowersett!”

Douglas Boynton National Manager Training & Development Mitsubishi Motor Sales Of America, Inc.

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“Never have I experienced such top-shelf professional meeting planning skills as you demonstrated!”

Firestone Tire & Rubber Company

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We are in “shock and awe” over your absolutely fantastic performance at our Annual Conference which just ended this week in Nashville. You made this the best show we have done probably ever in 70 years.

Our members saw a new and more sophisticated image of NPTC equal to the substantive strengths of our member services and benefits—and it was made possible by dozens of “new stuff” your innovations brought to the program.

The final video which you produced at the concluding sessions was a stroke of compete genius. That you were able to turn it around in less than four hours of editing just blows us away. Having you join us as a partner this year took our event to the next highest level—top of the heap. Next year with your assistance, we’re sure to scale even greater heights.

Gary Petty,President & CEO, National Private Truck Council

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WHY OUR CLIENTS CHOOSE US ...

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“I have often retained and worked closely with BRADLEY | BOWERSETT, INC as a highly valued consultant and business partner during the past 22-years in a variety of business growth capacities including sales performance improvement, marketing strategy, and strategic business development. More recently, I worked with Ed Bradley on the integration strategy of GPX International Tire with Alliance Tire Americas, Inc. after acquiring GPX during December 2009.

I have also worked closely with Ed and his business partner Jill Bowersett during the past two decades to produce some of our industry’s most recognized customer events; including a truly unique business meeting with former President George H.W. Bush and the senior executives of the world’s leading mining and heavy equipment companies.

During that time, whether as head of marketing for Bridgestone/Firestone, President of Bridgestone/Firestone Off-Road Tire Company or currently as President of Alliance Tire Americas, Inc., Ed has proven to be an extremely valuable advisor, strategic business asset and trusted partner in achieving sustained business success for my company and for me.

As such, I am truly pleased to enthusiastically recommend BRADLEY | BOWERSETT, INC. to any senior level executive whose needs require a valued confidant, and a proven business executive partner for the development and implementation of highly successful sales/marketing strategies and initiatives that achieve more profitable growth.”

E. E. CiceroPresidentAlliance Tire Americas

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WHY OUR CLIENTS CHOOSE US ...

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“Your presentation on “Discover The Invisible Value Of Your Brand” was a powerful learning experience for our entire sales force. Thank you for helping us learn new ways to discover how much more value we have to offer our customers!”

Senior Vice President Of Sales, Comdata

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Call ED BRADLEY at 615.319.8547 or JILL BOWERSETT at 615.799.2242. Or, if you prefer, you can email ED at [email protected].

We look forward to hearing your story and discussing your goals. We truly appreciate your interest in BRADLEY | BOWERSETT, INC., and the opportunity to demonstrate the many ways we can deliver brand building experiences that help you connect more, do more and sell more!

NASHVILLE TENNESSEE, USA OFFICES

5292 Old Harding RoadFranklin, TN 370064

F 615.799.1448

SOUTHERN CALIFORNIA, USA OFFICES

48 St. CroixLaguna Niguel, CA 92677

F 949.363.9587

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