Bradford Sandpit Introductory Lecture[1] (1)

8/18/2019 Bradford Sandpit Introductory Lecture[1] (1)

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- What is Crowdfunding?

crowdfundingkra df nd ŋ/ˈ ʊ ʌ ɪnoun

noun: crowdfunding; noun: crowd-funding

1 the practice of funding a project or venture by raising many small amounts of money from a

large number of people, typically via the Internet!musicians, filmmakers, and artists have

successfully raised funds and fostered awareness through crowdfunding!


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ver $2 Billionraised through Kickstarter

uity Crowdfunding in UK raises morethat VCs and Ange

How Important is Crowdfunding?

“For almost anyone wanting to raise the money to start a business or a social enterprise, I would advise them to investigate the crowdfunding route very seriously”

Luke Johnson, Chairman of the Centre for ntrepreneurs


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The Reality is shrouded in mystery

!"ust #ut it u# on onine$

%trangers wi give &e &oney for &y idea$

't wi cost &e nothing$()


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*ost caaigns fai+

*ost successfu caaigns raise ess than ,-.k

%o&e #eo#e ose &oney on a crowdfunding caaign

The Truth


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- Who is Crowdfund Campus?

University /artners

0raduate Entre#reneurs for 0raduate Entre#reneurs

1enry "in&an

henry2crowdfundcaus(co&.3454 676-8.

Ae9 :argate

ae92crowdfundcaus(co&

mailto:[email protected]:[email protected]:[email protected]:[email protected]


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- Start with Why?

;ack of funding shoud e a >arrier to o##ortunity

Crowdfunding is not "U%= a>out raising &oney

Vaidate through /re?seing


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http://sandpit.cc/http://sandpit.cc/


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The Exercise

Create and @un %i&uated Crowdfunding Caaigns


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4 Stages

'EA=E

C@EA=E

VA;'A=E

E*O


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The Exercise Aims

Understanding of crowdfunding

'dentify and Vaidate O##ortunities

Creativity and 'nnovation

%trategy

Co&&unicate 'deas

=oerance of Baiure


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SET UP


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n Sandpit

n Sandpitp.

lowing into your browser's address bar.

st, full-featured experience. To ensure full functionality we strongly recommend using

C1ECK OU@ JUNKBO;E@


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Home

our &odue grou#

our user guide1o&e >utton

our uni ogo


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%ide>ar

/o# U#


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SUPPORT

:utton in the >otto& eft hand corner

/;EA%E take a screenshot


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1. Ideate


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How much disposable income is in the economy?

CC -... 9 D. #eo#e CC 30,000

- CC ,-

CC Caus Coin


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What’s the purpose of your campaign?

Fhat are you trying to doG

%et a deHned goa(

Conduct a via>e test(


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What’s the target of your campaign?

1ow &uch do you needG

A?or?nothing Caaigns

%tretch 0oas

--.?-8.I


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Good example Bad example

Fe have a #rototy#e ofour #roduct >ut we donJthave enough &oney to>uy stock( =o &ake a

via>e test we need toorder -.. units fro& our&anufacturer( =he cost#er unit and deivery is,4.( =herefore we need

,4... and ' wi set acrowdfunding target of,4...(

*y friend 0ary says hewants &y #roduct he iswiing to #ay ,6. for it 'reckon every #erson on

&y University course wiwant this( =here are -..#eo#e on &y coursetherefore ' can raise,6... >ut ' want to

>eat the syste& so ' wiset a target of ,6..(


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End of Idea Generation and Crowdfunding Strategy

ou shoudL

- 1ave an idea- :e crowdfunding for a deHned #ur#ose- 1ave set the a&ount of funds you


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BACKERS


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Backer Journey

'&age and %hort escri#tion

Video

@ewards

;ong iscri#tionM/itch


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Who will back your campaign?

Briends and Ba&iy

Au&ni and 8nd Connection

Custo&ers

Bans

%u##iers and other stakehoders

/hianthro#ists


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WHY will they back your campaign?

A connection to the authors

=o >e #art of it

=o get eary access to a new #roduct

=o >ring a>out a socia good

=o give >ack


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2. Create


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Components to a campaign

Beatured '&age

%hort escri#tion

;ong escri#tion

@ewards

Video


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Video

=e your story

ou are not =arantino or Ang ;ee

/eo#e >uy fro& #eo#e

*usic e&otion

D.sec sweet s#ot


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1 minute pitch

Fhy you do what you doG

Fho you areG

Fhat are you oNeringG

Fhy shoud they contri>uteG


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Rewards


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Fho are your rewards a##eaing toG

eivera>e @ewards

Varied #rice range

Fork out Cost

Consider


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0et creative

=hank ou

/roduct

=i&e

Knowedge

Reward Ideas


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Description


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Start with why!

htt#sLMMwww(youtu>e(co&MwatchGv'/eCt#9w


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'&ages

:uet /oints

Fhite s#ace

Coours

Fa of te9t

;ots of techy tak/icture of you and tea&

Description


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3. VALIDATE


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/ut your &oney where your &outh is+

Rules

ou cannot contri>ute to your own =ea&

ou do not have to s#end a your &oney

Bradford Sandpit Introductory Lecture[1] (1)

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