Brad Larsen - narpm.org
Transcript of Brad Larsen - narpm.org
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PODCASTING
Brad Larsen Broker & Owner of RentWerx
MBA, RMP, MPM, CRMCC, TRLS, TRPM, GRI, CRS, ABR
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What is Podcasting?
Syndicated Recordings containing only Audio Content.
In Other Words: “AUDIOBLOGGING” According to one survey in 2017, 42 million Americans above the age of twelve listen to podcasts at least on a weekly basis. - Wikipedia
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Created the Property Management Mastermind Show
Why Am I Presenting This?
Produce and Publish Podcasts Twice Per Month
I was asked to by Philip Scarborough…
NARPM Broker-Owner Committee Member and Avid Star Wars Fan
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Philip Scarborough
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Philip Scarborough
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Philip Scarborough
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The Property Management Mastermind Podcast Show
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Podcast Show
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Podcast Show
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My Favorite Podcast Shows
LL: The Sky Is Falling. Buy Gold, Real Estate, and Ammo
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Podcast Challenge!
ONE: Stop listening to music and avoid talk radio.
TWO: Find several podcasts you want to start in on and keep those “SUBSCRIBES” to less than SIX. (More Gets Overwhelming)
THREE: Listen to TWO episodes per week. (120 Minutes Total)
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Philip Scarborough
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But I Prefer Audiobooks…
Podcasts are more current (Date of Recording) & maybe more local.
Podcasts can be more relevant with narrow focus.
Podcasts are FREE and get updated automatically!
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Profitable Property Management – Jordan Muella, LeadSimple
My Favorite Podcast Shows
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GUTTURAL More on Jordan’s Podcast…
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How Would Philip
Scarborough Define It?
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To Create Local and / or National CONTENT
Purpose of Podcasting
Fresh CONTENT = Search Engine Optimization
Become the Subject Matter Expert for your Market or Field
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Radio Costs Money – Guest Appearances Are Not Easy to Get!
Why Not Radio?
Radio is Slowly Dying – Podcasting and YouTube is Building
Content on the Radio is not as Easily Recorded & Syndicated
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LL: Masters at Organizing Conferences, Syndication Experts!
My Favorite Podcast Shows
LL: Different Real Estate Investment Techniques.
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Content can be super focused to ONE area
How Can This Relate To Your Local Market?
Interview Ideas:
Local Heroes
Head of School Boards Chief of Police / Sheriff
Local Mayor
Lenders Investors
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Examples of Local Podcast Shows Duke Dodson, Dodson PM – Richmond, VA
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Increased Search Engine Optimization
Podcasting Long Term Effect
Brand Name Recognition (Your Name is a Brand)
Market Research for Content Development
Social Media Posts and Episode Recommendations on Site
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Producing a Podcast Show
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Producing a Podcast Show
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Producing a Podcast Show
Webcam
Amazon: $54
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Producing a Podcast Show Microphones:
TWO Rode Podcaster Mics With Rode Arms
$329 Each
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LL: PM Acquisition Challenges, Radio Advertising, Company Structure
My Favorite Podcast Shows
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More on Alex
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Mixer
Producing a Podcast Show
Mackie Mix Series 8 = $75
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Producing a Podcast Show
Back Up Audio Recorder
Zoom Audio – N4N Pro = $199
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Getting Started
Pro Podcast Solutions – Podcast Launch: $1,097
Set Up Everything From Start to Finish
Website Configuration Podcast Art
Episode Syndication Create Intro and Outro
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Tried Skype, GoToMeeting, and Google Hangouts
Recording a Podcast Via Zoom
Zoom.us
Records to Cloud
Breaks out Video and Audio into Separate Files
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Set Up an Episode – Hit Record
Hit Record – Start Talking
Place the Recorded Files into a Dropbox Folder
Email Instructions – Episode Name, Etc…
Editors Do Rest to Include Syndication!
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Sound Engineer - Jodey
Fine Tuning Ideas
One on One Facetime Call on Mobile Phone
Adjusts Settings, Levels, Plug Ins
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ProPodcastSolutions.com
Podcast Production
Pro Podcast Solutions
10% Discount – Promo Code: “BRAD”
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LL: Everything Investing in Real Estate. They are NOT fond of PM’s.
My Favorite Podcast Shows
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If you are going to Audio Blog – BE SURE TO VIDEO (or Zoom)
Post Content to YouTube
Post to YouTube Share on Social Media
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Quality is minimal via Streaming Services
Why Not Facebook Live?
Use at your Own Risk
Recording Options are More Difficult
Possible to Live Stream from Zoom into Facebook Workplace
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Out of Studio Episodes
Road Warrior
Iphone and Two Microphones
One Digital Recorder
Monologue or Interview Style
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Monologue – Push Record and Start Talking!
Types of Episodes
Property Management Brainstorm -Bob Preston
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Types of Episodes
One on One Interview – Find a Guest and Have a Conversation
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Types of Episodes
Group Interviews – Panel Discussions
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Guest Appearances – Think What Would YOU Want to Listen To?
Guests and Sponsors
Create Plan for “X” Shows a Month / Year
Pace Yourself!
Ask for Sponsorship!
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Pace Yourself!
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Build Sponsorship Opportunities for Vendors (Local or National)
Guests and Sponsors
Promote Products and Services on the Podcast Show
Flat Fee Sponsorship Advertising or Discount Code Technique
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LIBSYN Hots: Pushes to Itunes, Stitcher, etc…
Podcast Syndication
Best Practice – Find a Service to do this For You!
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Set up to Subscribe to a Podcast
RSS FEEDS
Direct Feed Into Email
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The “Podcast App”
Podcast Web Apps Apple App Store
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LL: Understanding what companies get valued at.
My Favorite Podcast Shows
LL: Truly getting to understand and get a feeling for EBITDA valuations.
LL: When getting a LOI – ask for a dated exclusivity clause.
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Time and Preparation: First Set a Goal
Podcasting Time and Expense
What Are You Wanting to Accomplish?
Local Presence?
SME?
Highlight Vendors
Just Enjoy It!
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My Plan:
Podcasting Time and Expense
After 100 Episodes – Write a Book on the Experience
Turn that into the Property Manager playbook!
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After 100 Episodes….
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Expense:
Podcasting Time and Expense
Could be $1,000 to $2,000 in Start Up Equipment
$250 to $300 +/- Per Episode to Edit and Syndicate
Optional: Level of Promotion & Marketing
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LL: Michigan People Talk Funny, Real Estate and Tax Implications
My Favorite Podcast Shows
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PropertyManagementMastermind.com
LISTEN & SUBSCRIBE TO THE SHOW
Subscribe to the RSS Feed & ITunes
Leave a Review inside of ITunes
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Do YOU Want to be on a Podcast?
HAVE IDEAS FOR GUESTS?
Local Market Interview Vendor Showcase
Debates: LEASING – COMPANY STRUCTURE – PRICING STRUCTURE
EMAIL ME: [email protected]
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Questions?
MIC DROP
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THANK YOU!
Property Management Mastermind.com