®

Insurance & Risk Solutions

Best Practices

Our vision is to leadin the creation and delivery

of Risk Reducing Services and Insurance Programs for our

clients, improving their Total Risk Wellness.

5005 Loomis Road, Greenfield, WI 53220 Phone: (414) 421-3800 Fax: (414) 421-6145visit us at StarrGroup.com

Internal marketing efforts ensure that your employees understand the company and its initiatives and get the information they need for combined success. An internal marketing strategy encompasses the messaging and tactics you use to achieve your goals and how you’ll measure results. But how do you successfully impact them without bombarding them with boring memos?

JOIN US for the next meeting of Human Resource and Operations Professionalsmeeting when our guest speaker, Cheryl Michalek, will be on hand to share insights on the “psychology of messaging” behind internal marketing.

Following the guest speaker, a panel discussion will be held for participants to share ideas and best practices that have been effective in their respective companies.

Cheryl Michalek, Marketing/Social Media Specialist for The Starr Group, will share insights into messaging that is “appealing” and simple ideas for fun effective communications that incite people to action.

With a BFA in Graphic Design from UW-Milwuakee, Cheryl has nearly 25 years of design, marketing and branding experience, in both print and digital media. She recently graduated with honors from MATC with a technical diploma in Web Design

which is the inspiration behind her interest in Social Media Marketing. Her dynamic personality translates into The Starr Group’s internal messaging which helps to motivate and energize coworkers to engage in the company’s philosophy and extends its vision statement to its customers.

Save the Date!Thursday, April 30, 2015

Time: 1:00 - 4:00 p.m.

Location: Wisconsin Better Business Bureau10019 W. Greenfield AvenueMilwaukee, WI 53214

Community Conference Room

RSVP TODAY!! Contact Joan Sparks via email at joan@nrgbeyondmeasure.com. Or call (262) 786-8300 ext. 708 to reserve your place today. Don’t delay, seating is limited!

Put the “WOW” Factor in Your Internal Marketing

Best Practices