BP presentation - Alberti Rita & Magda Péter
-
Upload
rita-alberti -
Category
Marketing
-
view
2.837 -
download
0
description
Transcript of BP presentation - Alberti Rita & Magda Péter
![Page 1: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/1.jpg)
BP. RITA ALBERTIPÉTER MAGDA
![Page 2: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/2.jpg)
BP Babes is a subbrand of BP.
![Page 3: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/3.jpg)
I mean, literally. It is for dependent woman.
![Page 4: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/4.jpg)
The main brand values of BP brand: distinctive , brave and independent . Everything that BP Babes doesn’t represent.
So if BP doesn’t want to lose it’s unique values, they have to recreate their subbrand for women. Creating a co-brand instead of a subbrand.
![Page 5: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/5.jpg)
Where we find more sophisticated, conscious and independent women?
![Page 6: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/6.jpg)
We see them on the street ,
in the office ,
in the center of the parties
![Page 7: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/7.jpg)
Who they are ?
![Page 8: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/8.jpg)
They are not stylists,
not designers,
they are neither professionals of the fashion industry
![Page 9: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/9.jpg)
but they have something special:
![Page 10: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/10.jpg)
their STYLE.
![Page 11: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/11.jpg)
„I’m an indipendent and conscious woman, I have a unique style.”
![Page 12: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/12.jpg)
They follow bloggers for inspiration and they have followers to be inspired.
They don’t think, they feel.
Whatever the dresscode is their style rules the night.
![Page 13: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/13.jpg)
Brands are accessories to express their styleThey are the EVERYDAY FASHION ICONS
![Page 14: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/14.jpg)
What BP can give them?
![Page 15: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/15.jpg)
The best accessory to make them style icons.
![Page 16: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/16.jpg)
follow Your style
![Page 17: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/17.jpg)
kövesd a stílusod
![Page 18: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/18.jpg)
BP Styliconic is the fashion brand that can only exist with your personality.It cannot work on models or paid Paris dolls. This brand needs you!
![Page 19: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/19.jpg)
The new collection will be launched in the #styliconicparty, where no models will walk on the catwalk .
BP Styliconic works only on you, so the clothes will be presented by the invitees themselves.
Bloggers, stylists, journalists, celebrities and you will experience the collection at first hand.
![Page 20: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/20.jpg)
How?
![Page 21: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/21.jpg)
In the entrance of the party guests will find no cloakroom , but a showroom and a dressing room. They can select pieces of the new collection to wear during the night.
![Page 22: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/22.jpg)
The only thing we ask is to post a photo of themselves in the selectedoutfit and hashtag #bpstyliconic and the name of the selected clothes #redshort.
![Page 23: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/23.jpg)
![Page 24: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/24.jpg)
![Page 25: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/25.jpg)
Based on the hashtags we will make the webshop livewhere all the clothes are shown by you.
![Page 26: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/26.jpg)
When anyone hashtag a piece of the new collection it will instantly appear on the BP shop website, so during the event users can follow the live launch of the collection and later browse the clothes watching outfits on real people with their real style.
![Page 27: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/27.jpg)
No models, no styling, just real style icons.
![Page 28: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/28.jpg)
![Page 29: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/29.jpg)
As the webshop is „live”, the image video will be live as well on youtube .We will stream a video of the party, where users can click on the participants and instantly navigate to BP shop and order the clothes.
![Page 31: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/31.jpg)
TeaserLilla Lendvai will launch a style competition . She will ask their followers to give her their inspirations how to wear 7 clothes of the new collection. 7 days of the week, 7 clothes of the new collection, 7 winners. The task is to show Lilla the outfit that they would create with one-one pieces of the new collection. The 7 pieces will be given on polywore, so anyone can easily create a styleboard. Lilla will pick the winner of the day, who can attend the #styliconicparty.
![Page 32: BP presentation - Alberti Rita & Magda Péter](https://reader034.fdocuments.in/reader034/viewer/2022051323/54b4ff1e4a7959c26f8b470e/html5/thumbnails/32.jpg)
I am so
today