Bp advertisement
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Transcript of Bp advertisement
Thank You BP!
British Petroleum
An Organization in Transformation
BP – A Old and ill reputed company
Lot of people think BP to be a shady company
And these….
And these also
We also criticized them in past
But then occurred a major event which shocked the whole world including BP (Deepwater Horizon Oil Leakage)
We criticized them again
But ….BP emerged stronger after Deepwater Horizon Crisis (Biggest Oil & Gas leakage)
Though the fault lies with the subcontractors, BP
got into action on its own (BP ships and employees in action)
Did a remarkable job in controlling the effects of tragedy (Controlled majority of Spill and fixed cap on oil leak)
And the results were real (Real Changes at top Management)
Replaced Top Management
Sold asset for setting up $20bn fund for covering crisis
Invested $ 5bn in Sustainable Business Initiatives
A happier and environment friendly world is on line again
Everyone is impressed by BP’s transformation
A new Industry leader is born (BP is no1. in
industry in terms of investment in sustainable business initiatives)
The New BP
Leading the Oil industry for sustainability
We thank BP for…..
Transformation
Controlling the Deepwater
Horizon Crisis
Taking legal Action against
Un-Safe Subcontractors
Leading the Oil & Gas industry
towards sustaibability
That’s why now everyone say ….
Thank You BP!
Thank You BP!
References
• Sources used for getting information for communication campaign of BP
• http://www.irishtimes.com/newspaper/breaking/2010/0726/breaking6.html
• http://www.irishtimes.com/newspaper/breaking/2010/0725/breaking6.html?via=rel
• http://stocks.investopedia.com/stock-analysis/2010/bps-management-change-a-good-or-bad-thing-bp-mrk-unh-bac0727.aspx