Thank You BP!

British Petroleum

An Organization in Transformation

BP – A Old and ill reputed company

Lot of people think BP to be a shady company

And these….

And these also

We also criticized them in past

But then occurred a major event which shocked the whole world including BP (Deepwater Horizon Oil Leakage)

We criticized them again

But ….BP emerged stronger after Deepwater Horizon Crisis (Biggest Oil & Gas leakage)

Though the fault lies with the subcontractors, BP

got into action on its own (BP ships and employees in action)

Did a remarkable job in controlling the effects of tragedy (Controlled majority of Spill and fixed cap on oil leak)

And the results were real (Real Changes at top Management)

Replaced Top Management

Sold asset for setting up $20bn fund for covering crisis

Invested $ 5bn in Sustainable Business Initiatives

A happier and environment friendly world is on line again

Everyone is impressed by BP’s transformation

A new Industry leader is born (BP is no1. in

industry in terms of investment in sustainable business initiatives)

The New BP

Leading the Oil industry for sustainability

We thank BP for…..

Transformation

Controlling the Deepwater

Horizon Crisis

Taking legal Action against

Un-Safe Subcontractors

Leading the Oil & Gas industry

towards sustaibability

That’s why now everyone say ….

Thank You BP!

Thank You BP!

References

• Sources used for getting information for communication campaign of BP

• http://www.irishtimes.com/newspaper/breaking/2010/0726/breaking6.html

• http://www.irishtimes.com/newspaper/breaking/2010/0725/breaking6.html?via=rel

• http://stocks.investopedia.com/stock-analysis/2010/bps-management-change-a-good-or-bad-thing-bp-mrk-unh-bac0727.aspx