Effective January, 2016

RETAIL & CLASSIFIEDDISPLAY RATES 6 columns to a page

OPEN RATEDaily (Tue-Sat) $20.95 per column inch

Sunday $21.93 per column inch For Thanksgiving Day, Sunday rates apply

ADVERTISING R ATESBOZEMAN DAILY CHRONICLE

The Bozeman Daily Chronicle—Your Partner For Success! We want to do more than just sell you advertising space. Our purpose is to help your business get results. This rate card will help you maximize your investment in advertising.

ANNUAL DOLLAR VOLUME CONTRACTSAll dollars spent with the Bozeman Daily Chronicle count toward annual dollar volume contract. The table to the right shows each contract level as well as the corresponding column inch rates and the preprint insert discount. Rates are billed to the nearest half inch and the minimum ad size is one column inch.

Rates AD SIZE IS MEASURED BY COLUMN INCHES

Number of columns X height in inches = total column inches2 columns X 5” = 10 col.”

All ads are included in our online Business Directory, providing increased search engine optimization. There is a $10 fee per ad per publication date.

Agencies: All rates shown on rate card are net. Please add in your 15% fee

DOLLAR VOLUME DAILY RATE SUNDAY PRE-PRINT OF CONTRACT (MON–SAT) RATE DISCOUNT

$2,400 - $4,999 $17.81 $18.70 2%$5,000 - $9,999 $17.23 $18.17 3% $10,000 - $14,999 $16.66 $17.46 4%$15,000 - $24,999 $15.91 $16.97 5%$25,000 – $34,999 $15.81 $16.55 6%$35,000 - $44,999 $15.25 $16.05 7%$45,000 - $59,999 $14.92 $15.65 9%$60,000 - $79,999 $14.41 $15.09 11%$80,000 - $99,999 $13.83 $14.50 13%$100,000 - $124,999 $13.24 $13.89 15%$125,000 and above $12.78 $13.43 17%

79% of the Gallatin Countymarket has read a Chronicleproduct in the past 30 days*

2016

*PULSE RESEARCH, JUNE 2014

Frequency builds awareness. Awareness builds familiarity. Familiarity builds trust.If you want trust, you must advertise frequently! Run the same ad multiple times within a seven day period and receive discounted rates and better results!

2x in a week: 10% off each ad 5x: 35% off each ad3x: 20% off each ad 6x: 40% off each ad4x: 30% off each ad Color not discounted on multiple runs.

The most important determinant of advertising success is frequency!

ColorAd Size* 1 color Full color

up to 5” (flat rate) $10.85 $23.955.5 to 31” $2.17 $4.8531.5 to 61.5” $1.53 $3.4262 to 123” $1.11 $2.43

COLOR BY THE INCH RETAIL & CLASSIFIED

THE MORE YOU BUY, THE LESS IT COSTS Rates are priced by the column inch. You can increase your total advertising space and lower your column inch rate by taking advantage of contracts and discounts for frequency and size.

Specialty Rates & DiscountsPOSITION REQUEST / CHARGESWe do our best to accommodate section requests or select a reasonable alternative. We cannot guarantee that ads of a competitive nature will always be separated.

GUARANTEED POSITION CHARGE For an additional 25% charge the Chronicle will guarantee the page where an ad will appear, but not the position on the page. Guarantee applies only if the page is available for advertising.

CHURCH, CHARITABLE & ASSOCIATION RATESChurches and public service non-profit organizations whose primary function is to raise funds for charitable causes, are given a discounted rate. Contact your sales rep for qualifications.

Daily Sunday RETAIL DISPLAY $17.28 $18.15

POLITICAL RATESPolitical candidates, parties and groups advertising for political office or addressing a specific issue are eligible for this rate. Political advertising must be clearly labeled as paid political advertising, and must contain the name, address and preferably the phone number of the individual or organization paying for the ad. All political advertising is cash in advance. Please request a current copy of our political advertising policies. Daily Sunday RETAIL DISPLAY $21.15 $22.15

PERSONAL, BIRTHDAY, THANK YOU RATESPrivate parties placing thank-you ads, or personal greeting ads (birthdays, announcements, etc.) are given a discounted rate. All personal ads must be pre-paid. Daily Sunday RETAIL DISPLAY $16.23 $17.05

MONEY & MARKETS ADSReceive great exposure by being the only ad on our Money & Markets page. Ask your representative for the next available opening. Pricing includes four color. 6X3 SUNDAY—$422.00 (per run/12 mo. Agreement)

WEATHER PAGE ADSEach day our highly read weather page features a premium position, a 6 column by 3 inch ad at the bottom of the page. This is an exclusive position and space is limited. Call your sales rep. for availability. Pricing includes four color.

6X3 SUNDAY — $422.00

6X3 WEEKDAY, SAT. — $390.00

SECTION FRONT AND TARGETED BANNER ADVERTISINGMaximum visibility on the front pages and specialty pages of our newspaper sections. Main, Sports, Big Sky, Home, Health, Outdoor, and Economy sections available. Call your rep. for availability.Pricing from $247 – $873

GATEFOLDS / SPADEASWrap your ad around the main section of the newspaper

Wednesday: $2730.00 Sunday & Holidays: $3300

MARKETPLACE BUSINESS BUILDERA smart, affordable frequency plan designed to drive results! Packages include three ads a week designed to get customers in your door im-mediately! Packages include small space ads running three times a week.

Pricing from $42–$96 per week.

Total Market Coverage CHRONICLE EXPRESS 9,000 copies of our complimentary TMC publication, the Chronicle Express, are distributed weekly throughout Southwest Montana. This publication contains the most compelling content from the Bozeman Daily Chronicle in an inviting tab format and is available for free at grocery stores, convenience stores, restaurants and scores of other locations frequented by your customers. Featuring premium content, display advertising and desired preprints, this publication gives your business an additional oppurtunity to reach your customers that can’t be beat. Maximise the reach of your advertising message by picking up your ad from the Chronicle for an additional $3.60 per inch.

Preprints, Inserts and Power Note AdvertisingPRE-PRINT RATES

Delivered for less than postage. Almost any preprinted piece — sales flyer, circular, brochure — can be inserted into the Chronicle and delivered for less than direct mail. Or we can print it for you.

Costs below are for full circulation. For zoned preprints (those less than full circulation) $5 per thousand to applicable cost per thousand rate.

BROADSHEET PAGES TABLOID PAGES COST PER M

Single Card Single Card $51.00 2 Standard 4 Tabloid $51.00 4 Standard 8 Tabloid $64.00 6 Standard 12 Tabloid $68.00 8 Standard 16 Tabloid $71.00 10 Standard 20 Tabloid $75.00 12 Standard 24 Tabloid $79.00 14 Standard 28 Tabloid $82.00 16 Standard 32 Tabloid $85.00

PENNY MME INSERT RATES

Single Sheet $51.00 2-4 page standard $51.00 6-8 page standard $64.00 10-12 page standard $69.00 14-16 page standard $71.00

PREPRINT SIZE GUIDELINES Minimum size: 7”x7” Maximum size: 10.5”x 12” Anything larger must be quarterfolded. Odd sized inserts may require an additional fee.

DELIVERY Deadlines: Five days prior to insertion. Receiving Hours: 8:00 a.m. to 5:00 p.m. Mon.-Fri., or by appointment Street Address: 2820 West College, Bozeman, MT 59718

All preprints are to be shipped prepaid.Local pick-up charge for inserts not delivered to the newspaper—$50.00

For additional pages, add $3.50 per thousand for each 4 page increment. Minimum insertion quantity of 1,000 pieces; minimum charge of $200.00 applies.

POWER NOTE ADVERTISINGPlace your post-it note on the front page of the Bozeman Daily Chronicle…above the fold! This new advertising option has proven to be one of the most effective direct response vehicles ever launched at the Chronicle. Pricing starts at $1075, depending on the type of the note and day of the week.

PRINT & DELIVER We can print four color glossy inserts at amazing prices. Contact your sales rep for pricing and options. For as low as $1,878 we can print and deliver a glossy insert to the full circulation of both the Bozeman Daily Chronicle and the Belgrade News.

CIRCULATION FACTS

AVERAGE CIRCULATION**

GET OUT!The Arts & Entertainment Guide for the Gallatin Valley, Get Out! gives week-long exposure for your ad plus regional circulation. You receive distribution in the Chronicle, and the West Yellowstone News, plus delivery to local hotels and motels.

BUSINESS JOURNALSouthwest Montana’s comprehensive business journal. Check the pulse of business in this region, the state and beyond. Published monthly, in conjuction with the B2B Luncheon schedule. CARVESkiing, snowboarding & mountaineering section covering all major ski areas in Montana, published during ski season.

PRIMEThis monthly publication focuses on our growing senior population. It contains local senior center information as well as other articles of interest to seniors and their families.

The Bozeman Daily Chronicle can fulfill your direct mail needs. We offer a wide variety of direct mail sizes and styles, tailored to reach your target audience. Whether you want to reach 50,000 or 500, young or old, male or female, we can help you out.

Combined with a print campaign and online campaign, direct mail can help you saturate the market with your business’s message.

N I C H E M A R K E T I N G

D I R E C T M A I L

What else can we do?

Source: CAC publisher’s statement, total average circulation for the six month period ended 9/30/15; verified by CAC. *These are net circulation numbers. For estimating purposes, preprint users should add 1000 copies to any day to cover full market gross distribution. **Please call for actual figures needed to cover peak days and seasons. ***Pulse Research

AUDIENCE***

79% of Gallatin County adults have read the Daily Chronicle in print or online in the past 30 days.

• Direct Mail• Custom Printing, including glossy• Reputation Management• Sponsored Content

• SEO / SEM• Mobile Websites• Micro Sites• Retargeting• Email marketing

The Bozeman Daily Chronicle is your one stop marketing shop. In addition to print and online, we can also help you with the following:

Prime

December 2014

In this issue:

A Safe Place to Go pg. 3

Be Santa To A Senior pg. 5

Putting Down Roots pg. 10

FEATURE SECTIONS & PAGESTarget your message to specific groups of consumers with our topic and event publications. From Home Improvement to Daytripper, to The Hatch is On to The MSU Survival Guide, these exclusive publications offer high readership and a targeted focus for your ad. See our Special Events Calendar and check with your ad rep for distribution dates and rates.

14,069*

Specifications PAGE & COLUMN MEASUREMENTS

Ads 18.5 inches in depth and over are charged for 20.5 inches

Deadlines

AD CANCELLATION AND LATE AD FEE Ads cancelled after deadline will be charged a late pull fee of 25% of the total cost of the ad, or $30.00, whichever is greater. Ads scheduled after deadline will be charged a late fee of 25% of the total cost of the ad, or $30.00, whichever is greater.

NO PROOFS WILL BE PROVIDED FOR LATE ADS.

Free ServicesTHE SERVICES BELOW ARE MADE AVAILABLE AT NO EXTRA CHARGE TO CUSTOMERS PLACING ADVERTISING IN THE CHRONICLE.

LAYOUT & COPYWRITING ASSISTANCEThe Chronicle will assist advertisers with layout and copywriting ideas as well as speculative layouts and theme development for ads running in the Chronicle. Electronic clip art services are also available.

CO-OP ADVERTISING SERVICEWe subscribe to AdMall Co-op service and can identify co-op programs and actual dollars available. Co-op can help you plan larger or more frequent ads for your best selling products. We process the claims. You simply mail them in to collect your co-op dollars.

PROOF & EMAILED, TEARSHEET DELIVERYAll ads will be proofed for errors by our staff. Advertisers may request that a proof be emailed or delivered to their place of business. We’ll gladly deliver or email tearsheets of your ad to you.

Advertising GuidelinesThe following are the basic guidelines for advertising placed in the Chronicle. Please refer to your advertising contract or invoice for complete terms and conditions.

POLICIES & PROCEDURESELECTRONIC AD BACKUPAdvertising agencies and individuals are responsible for maintaining back-up copies of electronic ads submitted to the Chronicle. The Chronicle only backs up ads created in-house.

BROKERED ADVERTISING IS NOT ACCEPTEDAdvertising contracts and rates are for individual advertisers. Persons or agencies cannot purchase a volume contract for display space or preprints and resell it to multiple advertisers. Advertisers, including for-profit events, may not include other business logos in ads.

CREDIT, BILLING AND PAYMENTSTerms are payment with submission of copy, unless credit has been approved in advance. We will accept payment with VISA or Mastercard while credit is being established. Advertising purchased on credit is due and payable the 10th of each month following publication. All personal, political, charitable and going-out-of-business advertisements require payment in advance. All out of state advertisers shall be cash-with-copy, unless credit has been approved. Advertising privileges may be suspended if an account becomes past due.

CHANGING OR REJECTING COPYOn occasion, it may be necessary or appropriate for the newspaper, in its discretion, to change or reject advertising copy, with or without the advertiser’s approval. The newspaper has the right to place the designation “Advertisement” above any advertisement. The newspaper reserves the right to refuse advertising for any or no reason.

OUR PLEDGE TO READERSThe Bozeman Daily Chronicle recognizes and respects the difference between independently produced news and editorial content and pages offered for sale. Consequently, the newspa-per’s editors and reporters operate independent of any commercial considerations. No assign-ments are made or unmade on the basis of an advertising relationship; from inside or outside the newspaper. Credibility is the cornerstone of our business.

National Sales: Ruth Hogan at 406-582-2687 national@dailychronicle.com

Mailing address:P.O. Box 1190Bozeman, MT 59771

Street delivery address:2820 W. CollegeBozeman, MT 59718

Stephanie Pressly, Publisher • spressly@dailychronicle.comCindy Sease, Advertising Director • csease@dailychronicle.comSylvia Drain, Advertising Sales Manager • sdrain@dailychronicle.comRyan Franke, Digital Sales Manager • rfranke@dailychronicle.com

PUBLICATION DAY

Sunday Thursday 12:00 Noon Thursday 5:00 p.m.

Tuesday Friday 12:00 Noon Friday 5:00 p.m.

Wednesday Mon. 12:00 Noon Monday 5:00 p.m.

Thursday Tues. 12:00 Noon Tuesday 5:00 p.m.

Friday Wed. 12:00 Noon Wednesday 5:00 p.m.

Saturday Wednesday 5:00 p.m. Thursday 5:00 p.m.

Sat.-Sun. Real Estate Wednesday 5:00 p.m. Thursday 5:00 p.m.

‘Get out’ Monday 5:00 p.m. Tuesday 5:00 p.m.

‘Money Market Express’ Tuesday 10:00 a.m. Tuesday 5:00 p.m.

CAMERA READY E-MAIL ADS DUE

SPACE RESERVATION& AD COPY DUE

TABLOID ADS

(8 points between columns)

Inches1/8 page horz. 4.75 x 2.34”1/8 page vert. 2.29 x 4.78” Quarter page 4.75 x 4.78”1/2 page horz. 9.667 x 4.78”1/2 page vert. 4.75 x 9.69”Full Page 9.667 x 9.69”

Inches1 column 1.4821"2 column 3.1517"3 column 4.8213"

Inches4 col. 6.4908"5 col. 8.1604"6 col. 9.83"

BROADSHEET & CLASSIFIED DISPLAY ADS

Phone: 406-587-4491 Advertising Dept. Fax: 406-582-2658 Toll Free in Montana: 1 800-275-0401

2016bozemandailychronicle.comempowering the community

BOZEMAN DAILY

CHRONICLE

empowering the community

BOZEMAN DAILY

CHRONICLE

Chronicle Digital Media Services

■ Optimized, Accurate Online Listings

■ Search Optimized, Geo-Targeted Videos

■ Search Engine Optimization (SEO)

■ Search Engine Marketing (SEM)

■ Display Network Marketing

■ Site and Search Retargeting

■ Website Development

■ Email Marketing

■ Reputation Management

■ Campaign Tracking Tools

■ Facebook Promotions

■ Micro-Site Development

■ Mobile Websites

Chronicle Digital Marketing Services is the digital services arm of the Bozeman Daily Chronicle. We offer highly effective, low cost solutions that are essential for small, medium, and large businesses.

WE CAN HELP!

Contact Us Today!

Let us strategize with you to create custom online marketing solutions for your next campaign. Contact your representative for details and to schedule an appointment today.

R E A L E S TAT EE M A I LMO B I L E G E OTA RG E T I N GS E A RC H E N G I N E O P T I M I Z AT I O N

SEO

Bozeman Daily Chronicle

O N L I N E P R I C I N G G U I D E

ONLINE ADVERTISING OVERVIEWAlmost all advertising online can be tracked and measured. By tracking

the performance of your online advertising, you can ensure your

advertising budget is used in the most effective manner.

WHAT IS CPM? (COST PER THOUSAND)Display Ads on BozemanDailyChronicle.com and the Bozeman Daily

Chronicle Mobile Sites are billed by CPM or Cost Per Thousand. This

simply means that you buy a specific quantity of Impressions (or Views)

of your ad, by the thousand. You can define:

• The number of impressions you would like to buy.

• The dates you would like them to run.

• How quickly your impressions should be delivered.

• In what geographic areas you would like them to display.

• The time of day they should appear.

• How you would like different ads/messages to rotate (equally,

weighted, or optimized by clicks).

• The maximum number of times your ad displays to someone

per day, week or month.

HOW MANY IMPRESSIONS DO I NEED?Typically, advertisers run 25,000 – 250,000 views each month. While

there is no minimum, we generally recommend at least 30,000

impressions per week for effective saturation.

HOW DO I KNOW MY AD IS RUNNING?The BozemanDailyChronicle.com and the Bozeman Daily Chronicle Mo-

bile Sites track the performance of your ad through Google Ad Manager,

the leading platform for online advertising delivery. This independent

platform ensures the most accurate and trustworthy delivery and tracking

available online. You may not see your ad each time you visit Bozeman-

DailyChronicle.com, but your Advertising Representative can give you a

report with delivery statistics, including views and clicks whenever you like.

WHAT HAPPENS WHEN SOMEONE CLICKS ON MY AD?All ads online are “clickable”, meaning readers can click on your ad to

learn more about your products and services. An ad can be directed to

any address on the web, including an image of your print ad.

HOW MANY CLICKS SHOULD I GET?The national average for click-through rates is approximately .01%,

or 1 in 10,000. Local advertisers typically average .1%-.5% (or 10-50 in

only 10,000) , depending on the type of ad. Institutional or image ads

normally see .1% - .2%, while promotional or sale ads with enticing offers

can average .5% click through rates. That means, for 50,000 impressions,

you could have 250 people visit your site or come into your store, a great

return on your investment.

WHAT SHOULD BE IN MY AD? With the ability to immediately take action on your ad, it is not necessary

(it’s actually less effective) to have all of your advertising information in

your banner ad. An ideal ad has:

• A great image that showcases your product or service.

• An appealing headline.

• Less than 20 words of copy.

• A call to action.

• Limited contact information, website, phone number and address at

the most.

Your banner ad should link to a specific page on your website related to

what is in the ad. If you do not have a website or cannot create a page for

this specific advertising campaign, we are more than happy to create a

landing page with additional content describing your business, product,

service or sale. This can then click through to your website if you wish.

HOW IS TRAFFIC MEASURED?

UNIQUE VISITOR A Visitor is a web-statistic designed to come as

close as possible to defining the number of actual, distinct people who

visited a website. This is tracked by IP address.

PAGE VIEW Page views are the statistic that counts the total number

of pages viewed on a site in a given time peiod. This is the largest

number in web stats as it includes all views of every page on a website

or domain.

What do I need to know?BUYERS GUIDE

BOZEMANDAILYCHRONICLE.COMThe #1 Commercial Website in Southwest Montana

AGE

Reach a diverse age group

EDUCATION

89% have an education level of college and above

HOUSEHOLD INCOME

64% have a household income above $50,000

THE BOZEMANDAILYCHRONICLE.COM IS NOW RESPONSIVE, THIS MEANS:• INCREASED MARKET PENETRATION• MORE ENGAGED READERS SEEING YOUR ADS• ADS DISPLAY ON BOTH DESKTOP & MOBILE DEVICES

8,219 Unique Visitors / Day

R EGIONAL TR AFFIC

Readers from all over the world visit BozemanDailyChronicle.com. Weare able to target your advertising to the regions where your customers are. This map and chart show our top traffic regions.

45,980 Page Views / Day WHO

WHERE

(Source: Google Analytics 6 Month Average)

Less than HS diploma

High school

Some college

Bachelors degree

Graduate degree

0% 20% 40% 60%

0%

11%

39%

39%

11%

$0 -$24,999

$25,000 -$49,999

$50,000 -$74,999

$75,000 -$99,999

$100,000 -$149,999

$150,000 or more

0% 20% 40% 60%

8%

28%

19%

38%

7%

0%

(Source: Google Ad Planner)

(Source: Google Analytics)

STATS & DEMOGRAPHICS

0-17

18-24

25-34

35-44

45-54

55-64

65 or more

0% 20% 40% 60%

0%

8.28%

20.1%

17.28%

17.04%

21.71%

15.59%

TOP CITIESBozeman ............64%

Billings ..................7%

Helena ..................6%

Missoula ...............4%

Livingston ............3%

Big Sky ..................2%

Kalispell ................2%

Great Falls ............1%

Belgrade ...............1%

Ennis ......................1%

TOP STATESMontana .............53%

Colorado ..............5%

Utah ......................5%

California .............4%

Texas .....................4%

Washington .........3%

Minnesota ............1%

Oregon .................2%

Arizona .................1%

Illinois ...................1%

Display Banner Ads are the core of online advertising, and are a proven way to build your brand, drive traffic to your website, and boost sales for your business.

RetargetingGain new customers and grow your business with Chronicle Retargeting. Place your digital display ads in front of local customers that have expressed interest in your product or service.

PA C K A G E A

25,000 impressions: $349/month

PA C K A G E B

50,000 impressions: $599/month

PA C K A G E C

75,000 impressions: $849/month

PA C K A G E D

100,000 impressions: $1049/month*Three month minimum contractsAdditional 15% DISCOUNT forcontracts of 6 months or more

PA C K A G E A

25,000 impressions: $399/month

PA C K A G E B

50,000 impressions: $649/month

PA C K A G E C

75,000 impressions: $949/month

PA C K A G E D

125,000 impressions: $1349/month*Three month minimum contractsAdditional 15% DISCOUNT forcontracts of 6 months or more

O N L I N E P R O D U C T S & P R I C I N G

Email BlastsEmail Marketing sets your business apart from the rest, creating a professional and modern image.

CHOOSE FROM:• Bozeman Daily Chronicle’s own permission based opt-in list• Banner sponsorships on the Bozeman Daily Chronicle Newsletters• Build custom targeted email packages

A fraction of the cost of direct mail, starting at under 10 cents per recipient

Facebook Sponsored PostReach an entirely new pool of prospective customers by taking advantage of our 26,000+ and growing Facebook followers to reach prospective customers.

• Boosted Post: Reach 26,000+ followers.

Max Reach Don’t miss a potential customer when you team up with the Bozeman Daily Chronicle and our advertising network to reach more potential customers then you ever thought you could. Not only can we get your ads on the Bozeman Daily Chronicle’s site, but we can get your ads on webpages your potential customers are visiting.

E X A M P L E

3 month contract: 10% discount • 6 month contract: 20% discount • 12 month contract: 30% discount

DISCOUN TS

Digital Packages

IMPRESSIONS BILLBOARD Cost/MonthPACKAGE

1 37,500 NO $4952 87,500 1 DAY $8253 120,500 2 DAY $1,1504 168,750 4 DAYS $1,800

Want to reach the most customers for the best value?

Our digital packages allow you to bundle multiple

products for the best pricing.

• Sponsored Post: Your post will reach a portion of our followers.

Own the Day Cost $750Make a big bang over one day to promote your business, event, or special.Eblast • ROS/Mobile Ads, min. 10,000 impressions • Sponsored Facebook Post • 1/4 Page print ad in the Bozeman Daily Chronicle • Limit of One Sponsor per Day

IT’S THE BEST OF BOTH WORLDS!

Sponsorships — 100% share of voice

BILLBOARD1170X250 PIXELS - $275/DAY

SLIDER 320X50 PIXELS - $200/DAY

BILLBOARD & SLIDER COMBO $350

TOP BANNER SPONSORSHIP 728X90 PIXELS - $250/DAY

BIG BOX 300X600 PIXELS - 300X600 -$250/DAY

Run of Site Options

25% more impressions

728X90 PIXELS$22 CPM, $18 PACKAGE CPM

300X600 PIXELS$25 CPM, $22 PACKAGE CPM

300X250 PIXELS$18 CPM, $15 PACKAGE CPM

320X50 PIXELS$18 CPM, $15 PACKAGE CPM