Bowling Alone- Chapter 2
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Transcript of Bowling Alone- Chapter 2
![Page 1: Bowling Alone- Chapter 2](https://reader033.fdocuments.in/reader033/viewer/2022061110/5452e185af7959904c8b5d80/html5/thumbnails/1.jpg)
Changes In Media Industry In The Age Of New Media
(December, 2008)
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“The media will change as consumers will look for other sources of information…”
(Ira Magaziner)
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Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
![Page 4: Bowling Alone- Chapter 2](https://reader033.fdocuments.in/reader033/viewer/2022061110/5452e185af7959904c8b5d80/html5/thumbnails/4.jpg)
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
![Page 5: Bowling Alone- Chapter 2](https://reader033.fdocuments.in/reader033/viewer/2022061110/5452e185af7959904c8b5d80/html5/thumbnails/5.jpg)
Convergence - Once Digitalized, Always Interacting
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Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
![Page 7: Bowling Alone- Chapter 2](https://reader033.fdocuments.in/reader033/viewer/2022061110/5452e185af7959904c8b5d80/html5/thumbnails/7.jpg)
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
![Page 8: Bowling Alone- Chapter 2](https://reader033.fdocuments.in/reader033/viewer/2022061110/5452e185af7959904c8b5d80/html5/thumbnails/8.jpg)
Participation – Fueling Digital Communities
Collective Intelligence
Open Platform
Rich Media Content
Striving Digital Community
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Participation – Interacting With Traditional Media
Commenting, downloading, blogging and spreading content in social networks.
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Participation – The Key For Newspapers’ Survival?
18 out of 26 of the features are related to participation.
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Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
![Page 12: Bowling Alone- Chapter 2](https://reader033.fdocuments.in/reader033/viewer/2022061110/5452e185af7959904c8b5d80/html5/thumbnails/12.jpg)
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
![Page 13: Bowling Alone- Chapter 2](https://reader033.fdocuments.in/reader033/viewer/2022061110/5452e185af7959904c8b5d80/html5/thumbnails/13.jpg)
Citizen Journalism – Outsourcing News Production
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Citizen Journalism – Can We Impose Ethics?
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Citizen Journalism – Immediacy Over Quality
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Citizen Journalism – Becoming Main Stream Media
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Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
![Page 18: Bowling Alone- Chapter 2](https://reader033.fdocuments.in/reader033/viewer/2022061110/5452e185af7959904c8b5d80/html5/thumbnails/18.jpg)
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
![Page 19: Bowling Alone- Chapter 2](https://reader033.fdocuments.in/reader033/viewer/2022061110/5452e185af7959904c8b5d80/html5/thumbnails/19.jpg)
Working Environment - Media People On The Move
Culture figures
Higher mobility withinthe sector
Short term and freelance contract employment
Working around the clock 24/7/365
Urban resident
Mix between working space and private space
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Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
![Page 21: Bowling Alone- Chapter 2](https://reader033.fdocuments.in/reader033/viewer/2022061110/5452e185af7959904c8b5d80/html5/thumbnails/21.jpg)
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
![Page 22: Bowling Alone- Chapter 2](https://reader033.fdocuments.in/reader033/viewer/2022061110/5452e185af7959904c8b5d80/html5/thumbnails/22.jpg)
Commercialism – Survival Of The Fittest
Free content
Catch all ads
Pay Per View
Paid subscription
Contextual and targeted
Pay Per Click
Reformed Business Model
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Commercialism – The Long Tail Theory
Addressing smaller crowds with niche products.
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Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
![Page 25: Bowling Alone- Chapter 2](https://reader033.fdocuments.in/reader033/viewer/2022061110/5452e185af7959904c8b5d80/html5/thumbnails/25.jpg)
Changes In Media Industry
- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer
![Page 26: Bowling Alone- Chapter 2](https://reader033.fdocuments.in/reader033/viewer/2022061110/5452e185af7959904c8b5d80/html5/thumbnails/26.jpg)
The Media Consumer – Threat Or Opportunity?
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The Media Consumer - Demand For Bite (or byte) Size News
News aggregators for the monitorial citizen.
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The Media Consumer – Active Producer Of Media
User Generated Content & social media platforms
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The Media Consumer – Not Passive Anymore
If you won’t let them participate they will take it anyway.
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The Media Consumer – Internet Killed The Video Star
The list of priorities had changed.
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The Media Consumer – It Is All About Mobility
The content you receive depends on The content you receive depends on your positionyour position..
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The Media Consumer – The Effect of Crowed Sourcing
They are not mass audience, but individuals and communities and their ability to influence greater than we think.
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The Media Consumer – Know The Price Of Free
They might hate ads, but not enough to pay to avoid them.
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The Media Consumer – Prime Time, All The Time
They decide where, how and when to get their content.
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The Media Consumer Is You
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Thank You.