Bowen Craggs credentials

© Bowen Craggs & Co. 2014

Online effectiveness experts


We are experts in global online corporate

communications.

We help you improve the effectiveness of

your websites, mobile and social channels.

Our firm advises many of the world’s largest

organisations on their online communications

strategies.


http://www.chevron.com/


The gold standard for ratingglobal corporate websites

- now in its 8th year

Visit http://www.bowencraggs.com/FT-Bowen-Craggs-Index for trends, best & worst practice, and interactive results table

We learn, create and share knowledge


• Over 500 members from 5 continents

• Quarterly meetings & annual conference

• LinkedIn group with lively discussion forum - need to know how others deal with issues? Ask the group and get real answers fast.

• Audience research focused on the investment community, media professionals, policy makers, jobseekers and consumers.

• Constant monitoring and analysis of the online estates of the world's biggest corporations.

Questions we can answer


Q. Why are many companies getting mobile optimization wrong?

Q. Which new web design fashions should I adopt – and which should I avoid at all costs?

Q. What makes a content strategy clear enough to keep my communications compelling and consistent across multiple online channels?

Q. Which social media channels should I use?

Q. How should I manage my online estate – and get my bosses to support me?

Q. How do I measure the effectiveness of my online communications and my company’s performance against its peers?

Q. Where will I find best practice that I can use to leapfrog my competitors?

Q. What should my corporate website look like in five years’ time?


The world is awash with online

communications advice - but digital is

different at group level

Applying received wisdom derived from

elsewhere can do more harm than good

Bowen Craggs is unique: we focus on group-

level digital communications

• About us

• Our services

• How can we help you?


What we do


We do not build websites (this means you can rely on

the independence of our advice) - we help you be

effective online by:

having a clear online strategy

understanding internal & external stakeholder needs

measuring performance vs. peers & best practice

Deliverables are typically clear reports and

management presentations that combine deep

analysis with actionable recommendations.

How we do it


An effective web presence should be aligned with your business goals and visitors’ needs.

We help you bring these closer together through internal, external and expert views. External - understanding your online audience needs through visitor surveys and other research.

Expert - benchmarking

performance vs. peers and global

best practice; audit and analysis of existing online

estate

Internal - stakeholder

interviews for digital & content strategies

Someone to turn to for external validation


Client

AgencyBowen Craggs

We can also offer an advisory role to make sure you get the best out of your agency and stay true to your strategy.•Design reviews•Tailored best practice•Building business cases•Internal education


Our aim is not to just to give advice, but to transfer

knowledge to you so that you are in a position to

ensure that your online communications not only

becomes first rate, it stays first rate.

We can help you to turn websites into powerful tools

that polish the reputation, increase sales, satisfy

investors, impress journalists, improve customer

service, raise the quality of recruits and much more.

What should you do next?


• Access research that will improve your online strategy

The world’s deepest analysis of corporate online estates. Constant audience

research across all stakeholder groups. A trusted and growing global

knowledge-sharing network. These are the cornerstones of our research

reports and bespoke consultancy. Get a free report.

• Explore the word’s most powerful resource for global web managers

Receive an exclusive pass to the Web Effectiveness Database – the engine

for the Financial Times Bowen Craggs Index.

• Read our weekly insight and analysis

For regular commentaries on all aspects of online corporate

communications, subscribe to our newsletter

www.bowencraggs.com/subscribe

Dan Drury

[email protected]

+44 20 7193 7554

+44 7786 707434

@bowencraggs

linkedin.com/in/dandrury

www.bowencraggs.com

Bowen Craggs credentials

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