Bound for Greatness Drive Your Nonpro t’s Website from ... · #liveInt ABOUT ME Born in Pakistan....
Transcript of Bound for Greatness Drive Your Nonpro t’s Website from ... · #liveInt ABOUT ME Born in Pakistan....
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Drive Your Nonprofit’s Websitefrom Good to Great Presented by Raheel Gauba
Online Strategist for Nonprofits - Blackbaud
Bound for Greatness
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#liveInt
ABOUT MEBorn in Pakistan.
Played keyboards in a band.
Moved to Toronto in 1996.
Studied Computer Science, Philosophy & Mathematics at U of T.
Worked for CHUM Television as a web developer for almost 3 years.
Moved to the US to work for a start up as the head interactive designer.
Started working for Blackbaud in 2006 and lead the interactive team.
Moved to the marketing team in 2010 to work on the company rebrand and website!
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#liveInt 4
how do you feel about me?
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KHI
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YYZ
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YYZMSP
CHS450+ WEBSITESGLOBAL TEAM
INTERACTIVE + BRANDING9
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#liveInt
I LOVE NONPROFITS. I AM ALSO CRAZY ABOUT GOOD DESIGN, TECHNOLOGY & THE ART OF POWERFUL COMMUNICATION. I WANT TO HELP NONPROFITS BY HELPING THEM ACHIEVE THEIR FULL POTENTIAL THROUGH GOOD BRANDING, TECHNOLOGY & ONLINE CHANNELS.WHAT MAKES ME WAKE UP EVERY MORNING? THE PURSUIT OF EXCELLENCE & THE PROMISE OF ACHIEVEMENT.
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#liveInt 11
do you feel differently about me?
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#liveInt 12
BRAND
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#liveInt 13
IS A FEELING. IS PERSONALITY.IS A POINT OF VIEW.
IS SUPPORTER-CENTRIC VALUES.
A BRAND
..D
x
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#liveInt
foundations
14
of successfulwebsites
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#liveInt
SHARE INFORMATION
MORE EFFECTIVELY
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#liveInt
COMMUNICATE IN A
PERSONALIZED MANNER
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#liveInt
SUPPORT ORGANIZATIONAL GOALS
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#liveInt
BUILD A COMMUNITY
STRENGTHEN RELATIONSHIPS
&
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#liveInt
SOME INTERESTING FACTS
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NEW!
94% of people cited web design as the reason they mistrusted or rejected a website.SOURCE: 2012 Mobile User Survey
94% of people cited web design as the reason they mistrusted or rejected a website.SOURCE: 2012 Mobile User Survey
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#liveInt
SOME INTERESTING FACTS
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NEW!
It takes only 0.05 seconds (blink of an eye) for visitors to form an opinion about your website.SOURCE: BBC
It takes only 0.05 seconds (blink of an eye) for visitors to form an opinion about your website.SOURCE: BBC
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#liveInt
SOME INTERESTING FACTS
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NEW!
40% of people will abandon a web page if it takes more than three seconds to load.SOURCE: eConsultancy
40% of people will abandon a web page if it takes more than three seconds to load.SOURCE: eConsultancy
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#liveInt
SOME INTERESTING FACTS
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NEW!
48% of people cited a website’s design as the number one factor in deciding credibilitySOURCE: SME Website Statistics. Feb 27, 2014
48% of people cited a website’s design as the number one factor in deciding credibilitySOURCE: SME Website Statistics. Feb 27, 2014
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#liveInt
how do we get from
good to great
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#liveInt
#1 EVERY PIXEL HAS A PURPOSE
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#liveInt
#2 DESIGN MUST BE AUDIENCE CENTRIC
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#liveInt
#3 LESS IS ALWAYS MORE!
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#liveInt
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#liveInt
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#liveInt
#4 MAINTAIN + IMPROVE YOUR BRAND IDENTITY
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#liveInt
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#liveInt
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#liveInt
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#liveInt
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#liveInt
#5 THE PURPOSE OF THE WEBSITE SHOULD BE OBVIOUS
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#liveInt
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#liveInt
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#liveInt
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#liveInt
#6 FOCUS ON MOVING THE AUDIENCE (CTA)
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#liveInt
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#liveInt
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#liveInt
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#liveInt
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#liveInt
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#liveInt
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#liveInt
#7 THINK OUTSIDE THE BOX!
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#liveInt
#8 PUT YOUR TECHNOLOGY TO GOOD USE!
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#liveInt 35
HARNESSTHE POWER OF EMAIL!
#1 Activity on Smart Phone.
��������������� �competing for ������� ���
the inbox
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#liveInt 36
HARNESSTHE POWER OF EMAIL!
86%86%87%80%
} use the internet mostly for email
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#liveInt 37
HARNESSTHE POWER OF EMAIL!
$ $
$
$
$
Sign up
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#liveInt
PERSONALIZE & AUTOMATEYOUR DONATION FORMS
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���������������������
indicator of future
interaction
casual visitoremailprospectpastdonor
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#liveInt
PERSONALIZE & AUTOMATEYOUR DONATION FORMS
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$50 $75 $100 $125 [Other] Give monthly!
$10 $25 $50 $75 [Other]
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#liveInt 40
LOYALTYTRUSTBRAND
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#liveInt 41
Luminate Online MarketingMarketing Automation for Nonprofits
Smart Donation FormsSupporter Scoring
eCommerce, Page Builder & more!
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#liveInt 42
Website Design & BrandingWebsite Redesigns
Search Engine OptimizationUsability Testing & Analysis
Fine-tune your transactional pagesfor higher conversion
Branding & more!
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#liveInt 44
reference websiteshttp://www.girleffect.orghttp://www.takethewalk.nethttp://www.projectbread.orghttp://www.heifer.orghttp://www.girleffect.org/2015-beyond/girls-voices/http://slaveryfootprint.orghttp://www.amnestyusa.orghttps://www.namesforchange.org/Introhttp://sexgerms.comhttp://www.2015quilt.comhttp://mcsc.cahttp://www.one.org/us/http://www.cwf-fcf.org/en/index.htmlhttp://lrcp.tours.lhsc.on.ca/intro-to-chemo/about-chemotherapyhttp://rockquation.cahttp://missingkidsstamps.cahttp://www.warchild.org.ukhttp://www.adra.cahttp://albertacancer.ca
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Drive Your Nonprofit’s Websitefrom Good to Great Presented by Raheel Gauba
Online Strategist for Nonprofits - Blackbaud
Twitter: @[email protected]
slideshare.net/raheelgaubaslideshare.net/blackbaud
Bound for Greatness: A free webinar series by Blackbaud
THANK YOU!