Boudreau #CZC2014 - Educating the Public Panel
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The Role of Social Media
Paul Boudreau, Senior Research Fellow
International Ocean Institute
Personal Confession:I am a technophileEmail since 1994 - Facebook user since 2007
LanyrdYoutubeTumbrEtc., etc., etc.
Social Media Implementations
Massive Open Online Course (MOOC)Etc.Etc.Etc.
Key Aspects (generally)FreeUniversally accessibleRequires content and contactSocial – everyone can participate
The Power of Social Media:Its Social!
WE NEED: Facts and figures BUT: Humans are social by nature.
We are influenced by what other humans do.
SO: Social media allows one to overcome barriers:Geograhic separation - connect around the worldSocio-econmomic separation - connect with academics, managers, fishers, 1st Nations, etc., etc., etc.Language differences
TED TalksTechnology, Entertainment, DesignVideo deliver of short presentationsWatched one billion times worldwideEngaging, entertaining, accessibleBUT:
Are TED Talks Working?Benjamin Bratton,
Associate Profesor of Visual Arts, University of Califoria, San Diegohttp://www.linkedin.com/in/bratton
Can Social Media Play a Role?Maybe Yes:
Deliver facts, figures, pictures, videos etc.Connects people
Maybe No:Risks being just entertainment without impactNeeds content and engagementCan it influence people to change?????
Social media – needs to be Social
Content Distribution PEOPLE participating