IS The Bottom of Pyramid

Really for you?Presented by:

KashafShehnaz

Mahnoor aslamMahnoor zaynab

Ambreen Zulfi qarZain ali khan

Challenges….

Barriers in search of solution

Selling low-margin product in high volume.

Companies seeking to source agricultural products or other goods from the BOP face significant obstacle of their own:

-expense of distributing input. -collecting output. -monitoring and training these rural

suppliers .

 Partnering with already established markets or NGOs

- Mismatch in priorities (social v/s business) - Operational differences (differing quality and

standards) - perception that partners are not always

transparent for their true objective.

Some other common problems and their solution

Uncertain cash flows. - Repackaging - credit - installments accepting - Pay per use strategy. - Specialize & standardizeGauging demand Sales & distribution challenges - team up with already established market - distribution through highly fragmented local market

Disaggregated supplier - Active monitoring of suppliers - Indexing purchase price to the market price - Making future participation contingent on

compliance.

Undeveloped business ecosystem.

eg: safaricom M-pesa money transfers kept it’s interaction with retail outlets that sold airtime minutes.

Risks

ImageBrandCannibalizationUnderestimating the competition.

Creating new kind of business Hollard funeral policies Voltic Bottled water Ghana.

Water in plastic bags

THANKYOU