FIJI WATER: UNTOUCHEDFiji Water is promoted as natural, artisan water sourced and bottled in

Fiji. The company was founded in 1996 by Canadian born David Gilmor. Fiji water pride themselves in the fact that their product is only drawn

from the remote Yaqara Valley of Viti Levu. Here, hundreds of feet below an ancient rainforest, is a vast, geologically unique, underground aquifer

from which the water is taken.

Fiji water began shipping to the USA in 1997, and then Fiji water started its unique subscription delivery service in 1999. They supplying private jet firm, Netjets with in-flight water in 2003. Fiji water re-branded in 2005, to make the aesthetics of their bottle more in keeping with the product. In

2007 Fiji water was awarded the title of #1 premium water brand; Fiji water also launched their sustainability initiative in this year. Fiji water is

now available in numerous countries across the globe, and is still considered to be the most popular premium water product.

FIJI WATER PRINT ADThis print advertisement for Fiji Water highlights the incredible natural beauty of Fiji, from where the water is drawn, and proclaims it as paradise. This technique can make people believe that if

they purchase the product: Fiji Water, then they too will be taken to this amazing destination. This advert will probably appeal to adults, in particular those with hectic everyday lives that they want to

escape from.

VEEN: SMOOTH SPRING WATERSVEEN was established in 2005; today they claim that their water is among

the purest on the planet- it is drawn from several different naturals springs worldwide, although it is bottled in Konisaajo, Finland. The name Veen comes from Veen Emonen ,Mother of the Water, that is introduced

in the Finnish national epic: Kalevala. VEEN is available in 0.33L and 0.66L/0.69L glass bottles in still and carbonated editions.

Among other commendations, VEEN was selected as the house water of Harrods department store in June 2009.

VEEN PRINT ADThe absence of colour in this advert means that it is almost certainly aimed at adults, not children. The very nature of the VEEN brand means that

as a premium water, their target audience will be of the upper class. This print advert

is tailored to that demographic, as it relies

upon the fact that the viewer has acquired a good taste for

fine wines.

EVIAN: LIVE YOUNGEvian water was discovered by The Marquis de Lessert, at spring on his friend, Mr Cachat’s property in Evian-les-Bains in 1789. He also experiences the benefits: his kidney stones are cured. The town and its spring become famous as a result. In 1878 The French Academy of Medicine recognizes the benefits of evian® Natural Mineral Water. Evian focuses on producing water for babies in 1935, and becomes “the water for feeding-bottles” its bacteria-free purity makes it safe to drink it without boiling. Since then Evian has released as series of restaurant calibre, limited edition bottles, including a millennium special edition bottle, and the ‘haute-coutre’ edition bottle in 2008, designed by Jean-Paul Gaultier.

EVIAN PRINT ADThis Evian print advertisement has a wide target audience. The ad features a young child, emphasising the fact that Evian water is suitable for children, however the advert also appears to be aimed at adults, as the image seems to be implying that people who drink Evian water stay young and interesting. The advert offers this perspective by comparing the grown man to his baby counterpart.