Bottled water

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BUSINESS STRATEGY Anand (Captain) Praneeth Krishna Kumar Rajan SP

Transcript of Bottled water

Page 1: Bottled water

BUSINESS STRATEGY

Anand (Captain)Praneeth Krishna KumarRajan SP

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What key factors determine the success of bottled water producers?

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Factors…

Essential for life

Low quality of Municipal water

Increase in sales

Product variations with flavoring, vitamins,

carbohydrates.

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To be continued…

Growing popularity of Bottled Water

People are more health conscious

Awareness of hygiene

Beauty conscious

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To be continued…

Meeting standards of FDA and EPA

Increase in consumption

Change in Life styles

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To be continued…

Increase in Fast food culture

Innovation in Product Variation

More Profit margin business

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What recommendations would you make to Coca-Cola to improve its competitiveness in the global bottled water industry? to PepsiCo? to Nestlé?

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Problems..

Less Brand Loyalty

Availability

Price Competitive market

Third party distributors

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Availability

Competitive Pricing

Allowing third party distributors

Increase the promotion

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Attract Brand loyal customers

Standardization

Attractive packaging

Renovate to create edge

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Increase Brand image

Increase in publicity

Availability

Price to gain market first

Differentiate product to create Market Presence

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