How to Publish and Promote Content

That Generates Links in 2014 (and Beyond)

Brian Dean, Founder Backlinko.com

Quantity Quality

164 million blogs online

And 2 million posts published every day.

Yes, that’s 2 MILLION posts

295 billion emails

532 million status updates

98 years of video

1288 new apps

Your Content

But how?

#1: Content Length

http://bit.ly/jonahb

#10

#9

#8

#7

#6

#5

#4

#3

#2

#1

0 500 1000 1500 2000 2500 3000

SERP Result’s Word Count

http://bit.ly/serpiq1

#2: Proven Content Frameworks

#3: Content Design

“When describing why participants mistrusted a website, 94% of the comments were design-related…

http://bit.ly/1yEdym6

http://bit.ly/1yEdym6

…while only 6% of the reasons for distrusting a website were content-related.”

•Complex, busy layout •Boring web design (especially use of color) •Pop-up advertisements •Slow introductions to the website•Small print

-8 tweets-6 comments

-0 links

2 MILLION blog posts

295 billion emails

532 million status updates

98 years of video

1288 new apps

-2400+ tweets-575 comments-228 LRD links

Strategy #1: Skyscraper Technique

Strategy #2: Broken Link Building

404Your Link

Strategy #3: Content Format

Transformation

Any Questions?

@Backlinko