Brand Book

What does Boston and the Olympics have in common?

Pride

Strength

Tradition

Victory

unity.

Colonists came together to fight a common cause, and

won independence.

Althletes from all around the world come together to

represent their countries with honor and walk away victorious.

The Olympics is a time to come together.

on the logo

Similarly to a team dynamic, each angular trapezoid celebrates dif-ferences, while the culmination of all elements create a solid unit.

The star shape is figurative in order to represent athleticism and joy.

The Logo

on unity

Some of the best teams and individuals can attribute their success to their ability to think differently while collaborating and working towards a common goal.

on type

Avenir Next lt pro is utilized to convey unity. The body of the type is uniform and consistent, much like a team should be. This typeface is cohesive and modern, thus balancing out the angular lines that are used in the Boston Olympics mark.

Boston 2024Boston 2024Boston 2024

boston 2024boston 2024boston 2024boston 2024boston 2024boston 2024

type-weights small caps

Type

on color

Each color reflects the unity of different countries and people coming together for the olympics.

The rich hues speak to the bold history of Boston, while being fresh and inviting to visitors. The olympics should feel inclusive, therefore, the colors reflect this.

cmyk 0,84,95,25

hex bc3f1e

rgb 188,63,30

cmyk 0,67,100,0

hex f47521

rgb 244,117,33

cmyk 3,26,98,0

hex f6bd1d

rgb 246,189,29

cmyk 100,68,0,12

hex 00539b

rgb 0,83,155

cmyk 75,68,67,90

hex 000000

rgb 0,0,0

cmyk 100,20,0,12

hex 0086c4

rgb 0,134,196

Color

Program

getting excited

Spectators can unite in excitement as they flip through program booklets for the Olympic games.

Ticket

size

The games tickets will be dollar-sized to fit comfortably in spectators wallets.

Banners

variations

The spot color on the left banner can be any of the 5 colors found in the star mark.

Website

game highlights

Viewers all around the world can see the highlights from all of their favorite events.

Poster in Environment

come togehter

Above is a poster to get spectators and Bostonians to get excited about the Olympics.

Poster Alternate

past and present

Above is a poster to amplify hype for the Olympics before and during the games.

This is Boston.

we are the Olympics.

Designed by at

Massachusetts College of Art and Design in 2014.