BOSTON (MANCHESTER) MA DMA - Geoscapegeoscape.com/wp-content/uploads/2015/12/...BOSTON.pdf ·...
4
BOSTON (MANCHESTER) MA DMA Boston is the capital of and the largest city in Massachusetts. The Boston (Manchester) DMA stretches from Nantucket Island and Cape Cod as far north as Manchester, New Hampshire and includes Windham County, Vermont. The population within the DMA reached 6,422,417 in 2013 and is expected to grow by 2.5% by 2018. Although the Hispanic population of the Boston DMA is less than 10% of the total, its growth rate has been significant, increasing more than 62% between 2000 and 2013. Over the next five years it is forecast to grow another 14% bringing the Hispanic population to just over 646,000 individuals. 55% of the Hispanics in this region hail from Puerto Rico and the Dominican Republic. Roughly 13% claim Mexico as their country of origin. The Asian population is two-thirds the size of the Hispanic population and is growing at a rate similar to that of the Hispanics and will exceed 432,000 by the year 2018. The city of Boston has one of the highest costs of living in the U.S., yet the Socio- economic Status of the area shows significant strength and diversity primarily due to the high concentration of colleges and universities. Institutions of higher learning contribute as much as $4.8 billion annually to the Boston economy. One of the best known sporting events in Boston is the Marathon, the world’s oldest annual marathon run. Following the bombing of bystanders in 2013, Boston residents have banded together under the motto “Boston Strong”. Population 2013 Ranking 2013 Population Total 10 6,422,417 Hispanic 24 568,488 White non-Hispanic 5 4,928,498 Black non-Hispanic 27 362,930 Asian non-Hispanic 12 377,702 1990 2000 2013 2018 Hispanic Population 224,604 349,657 568,488 646,016 White Non-Hispanic 5,042,935 5,073,899 4,928,498 4,921,202 Black Non-Hispanic 235,562 272,754 362,930 389,847 Asian Non-Hispanic 133,782 231,092 377,702 432,149 0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 Population -20% 0% 20% 40% 60% 80% Hispanic Population White Non- Hispanic Black Non- Hispanic Asian Non- Hispanic % Chg '00 v '13
Transcript of BOSTON (MANCHESTER) MA DMA - Geoscapegeoscape.com/wp-content/uploads/2015/12/...BOSTON.pdf ·...
BOSTON (MANCHESTER) MA DMA
Boston is the capital of and the largest
city in Massachusetts. The Boston
(Manchester) DMA stretches from
Nantucket Island and Cape Cod as far
north as Manchester, New Hampshire
and includes Windham County,
Vermont. The population within the
DMA reached 6,422,417 in 2013 and is
expected to grow by 2.5% by 2018.
Although the Hispanic population of the
Boston DMA is less than 10% of the
total, its growth rate has been significant,
increasing more than 62% between
2000 and 2013. Over the next five years
it is forecast to grow another 14%
bringing the Hispanic population to just
over 646,000 individuals. 55% of the
Hispanics in this region hail from Puerto
Rico and the Dominican Republic.
Roughly 13% claim Mexico as their
country of origin.
The Asian population is two-thirds the
size of the Hispanic population and is
growing at a rate similar to that of the
Hispanics and will exceed 432,000 by
the year 2018.
The city of Boston has one of the highest
costs of living in the U.S., yet the Socio-
economic Status of the area shows
significant strength and diversity
primarily due to the high concentration of
colleges and universities. Institutions of
higher learning contribute as much as
$4.8 billion annually to the Boston
economy.
One of the best known sporting events in
Boston is the Marathon, the world’s
oldest annual marathon run. Following
the bombing of bystanders in 2013,
Boston residents have banded together
under the motto “Boston Strong”.
Population 2013 Ranking 2013 Population
Total 10 6,422,417
Hispanic 24 568,488
White non-Hispanic 5 4,928,498
Black non-Hispanic 27 362,930
Asian non-Hispanic 12 377,702
1990 2000 2013 2018
Hispanic Population 224,604 349,657 568,488 646,016
White Non-Hispanic 5,042,935 5,073,899 4,928,498 4,921,202
Black Non-Hispanic 235,562 272,754 362,930 389,847
Asian Non-Hispanic 133,782 231,092 377,702 432,149
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
Po
pu
lati
on
-20%
0%
20%
40%
60%
80%
HispanicPopulation
White Non-Hispanic
Black Non-Hispanic
Asian Non-Hispanic
% Chg '00 v '13
BOSTON (MANCHESTER) MA DMA
HISPANICITY
HA1: Americanizado
English dominant (nearly no Spanish)
Born in US; 3rd+ generation
Few Hispanic cultural practices
HA2: Nueva Latina
English preferred (some Spanish)
Born in U.S.; 2nd generation
Some Hispanic cultural practices; often “retro-acculturate”
HA3: Bi-cultural
Bi-Lingual (equal or nearly)
Immigrant as child or young adult
Many Hispanic cultural practices
HA4: Hispano
Spanish preferred (some English)
Immigrant as adult, in U.S. 10+ years
Pre-dominant Hispanic cultural practices
HA5: Latinoamericana
Spanish dominant (nearly no English)
Recent immigrant as adult (less than 10 years ago)
Primarily Hispanic cultural practices
Identify with home country more so than U.S.
9%
79%
6% 6%
Hispanic White non-Hispanic
Black non-Hispanic Asian non-Hispanic
Despite the overwhelming non-Hispanic White
population, the largest minority in the Boston, MA
DMA is Hispanic.
HA1, 15%
HA2, 31%
HA3, 29%
HA4, 14%
HA5, 12%
HISPANICITYTM
Over half of all
Hispanics in Boston are
bicultural and bilingual
splitting almost evenly
across HA2 and HA3
categories.
13%
28%
29%
18%
10% 2%
Mexican
Puerto Rican
Other CaribbeanHispanic
Central American
South American
Other Hispanic
BOSTON (MANCHESTER) MA DMA
P. 888.211.9353 | E. [email protected] | URL. www.geoscape.com
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2013
The Designated Market Area (DMA) boundaries are defined by Nielsen.
The variation in Socio-Economic
Status of Hispanic households is
shown by ZIP code for the
Boston, Massachusetts DMA.
Socio-Economic Status (SES) is a Geoscape proprietary Culture
Code® that comprises a blend of income, education, occupation
and housing characteristics. SES helps identify consumer
purchasing power and preferences.
Households are grouped into common segments as an A-E
index or percentile ranking (values 1-100) by ZIP Code, Census
Tract or Block Group. “A” and “100” are the highest levels of
socioeconomic status while “E” and “1” are lowest levels.
BOSTON (MANCHESTER) MA DMA
This Market Snapshot is produced by Geoscape using the Geoscape Intelligence System (GIS) and the American
Marketscape DataStream™ Series 2013 and Consumer Spending Dynamix™ Series 2013.
For a FREE test drive of GIS, point your browser to: http://gis.geoscape.com/testdrive/
Copyright 2013 © All rights reserved. Reproduction rights are granted provided the material is reproduced in its
entirety and sourced to Geoscape and the American Marketscape DataStream, Series 2013.
P. 888.211.9353 | E. [email protected] | URL. www.geoscape.com
Source: Geoscape American Marketscape DataStream™ and/or Consumer Spending Dynamix™ Series 2013
The Designated Market Area (DMA) boundaries are defined by Nielsen.
The variation in Hispanic Dominant
Country of Origin by ZIP code is
shown here for the Boston
(Manchester) Massachusetts DMA.
