Boston BladesFinal Presentation

April 24, 2014

Account Executives:Nicole ConnollyBrittany ShepardChristine Silen

Account Supervisor:Erica Morelli

Agenda

● Overview● PR Challenge● Portfolio● Lessons Learned● Q&A

Client Overview

● The Boston Blades are one of five teams in the Canadian Women’s Hockey League (CWHL) and the only team in the USA

● Founded in 2010● Players are unpaid—they play for the love of the game● Head Coach Digit Murphy● 2013 Clarkson Cup winners

PR ChallengeWith the help of PRLab, the Boston Blades hope to increase awareness of the team and brand to consumers for the rest of the season and to potential draftees after the postseason.PRLab is helping the Boston Blades address these challenges by:

● Updating and sending out the Blades’ weekly newsletter and special events email blasts

● Drafting press releases for games● Designing promotional materials ● Creating “3 Stars of the Game” pictures for the Boston Blades website● Producing a video series about top players to be posted on the website ● Developing a PR plan for the upcoming 2014 CWHL draft and researching potential

draftees● Helping to create an event program and researching sponsors for the Blades’ golf

outing● Advising social media strategy

Newsletter

Clarkson Cup

Visual Promotions

Video Series● Interviewed top players on the team for the

“Get to Know the Blades” video series to promote the team and women’s ice hockey

● A candid way for fans to know the players through traditional and rapid fire questions

● Stills from the videos can be used across Facebook, Twitter and Instagram accounts to further promote the players and the team

Draft Material● Gathered a list of women’s

ice hockey conferences along with the coaches and their contact information

● Researched the top D-1 and D-3 women’s ice hockey players (forward, defense, goalies)

● Compiled their stats for the season

Golf Outing● Created a draft flyer● Brainstormed golf outing activities● Gathered a list of potential

sponsors● Drafted pitch email to potential

sponsors and individual participants

Results

● Improved the design of promotional materials● Developed content for the golf outing● Created draft materials for potential draftees● Promoted the Boston Blades● Gained coverage in the Boston market

Lessons Learned

● Communication is key● Adhere to a consistent schedule● Take initiative● Be creative, but be flexible, too

Thank You

AnyQuestions?