Bose India

2/23/2014 BOSE INDIA http://w w w .bosein dia.com/in for m atio n/bose-c asestudie s-d etail - popup.aspx ?cs id =2 47&bs id =5 1/2 close The Rhythm of Retailing Entering shopper’s Stop in Ansal Plaza, New Delhi, one encounters an environment which appeals to all the senses. The fragrance of perfumes entices customers even before they step inside. The colorful counters and displays draw the eyes and the shoppers through the shops and aisle of the four story center. Roomy multi- level, filled with distinctive household artifacts, garments, cosmetics and children’s delights, all wares for the discerning customer. The sound of music fr om the Bose business m usic system rounds o ut the exceptional surr oundings. Aficionados readily acknowledge the truth behind shoppers’s stop’s signature line, ‘feel the experience while you shop.’ Shopping in such an international class environment becomes a truly pleasurable experience. Bose business music systems contribute tremendously tow ards mak ing thi s am bience even more fun. Typically bustling with families, Shopper’s Stop has fairly high levels of ambient noise-this presented a challenge to Bose when designing a system to provide clear and rich sound regardless of the activity level. The solution-uniquely configur ed Bose business music systems for different areas. One system covers the ground, first and part of the second floor. The children’s section gets its own music system. An additional Bose system covers the reminder of the s pace. The design and installation in Shopper’s stop had to take into account considerable mobility of customers. The placement and audio levels of the Bose Model 25 loudspeaker used throughout provided uniform sound cover age-so und levels do not become louder or fall off as one walks across the floor, but stay at a comfortable level. Promotional schemes and offers are part of today’s retail techniques; hence all Shoppers’ Stop stores introduced in-shop paging, in addition to the regular background music. It was essential that the announcements could be made from anywhere in the mall premises and heard clearly by every customer visiting this multi storeyed shopping mall. Seemingly a reasonable demand, this turned out to be a chall enge for the Bose team when it came to installation. Rajive Oberoi, Senior Member (Technical Staff) from bose India who supervised the Shopper’s Stop installation says, “it seems like a small issue, but we spent several nights camped out here at shopper’s stop mulling over the problem and how to solve it.’ At the New Delhi Shopper’s Stop. Four floors had to be covered for common announcements; transmission. A satisfactory solution was worked out with two microphones with desired priority levels for the public address requir ement – one for the ground and fir st floor and ano ther for the second and third floor. Contact Information Toll free number 1800-11-2673 l Email customer [email protected] l Visit www.boseindia.co m to find a store near you

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Transcript of Bose India

2/23/2014 BOSE INDIA

http://www.boseindia.com/information/bose-casestudies-detai l-popup.aspx?cs_id=247&bs_id=5 1/2

The Rhythm of Retailing

Entering shopper’s Stop in Ansal Plaza, New Delhi, one encounters anenvironment which appeals to all the senses. The fragrance of perfumes entices customers even before they step inside. Thecolorful counters and displays draw the eyes and the shoppersthrough the shops and aisle of the four story center. Roomy multi-level, filled with distinctive household artifacts, garments, cosmeticsand children’s delights, all wares for the discerning customer. Thesound of music from the Bose business music system rounds out theexceptional surroundings.

Aficionados readily acknowledge the truth behind shoppers’s stop’ssignature line, ‘feel the experience while you shop.’ Shopping in suchan international class environment becomes a truly pleasurableexperience. Bose business music systems contribute tremendouslytowards mak ing this am bience even more fun.

Typically bustling with families, Shopper’s Stop has fairly high levelsof ambient noise-this presented a challenge to Bose when designinga system to provide clear and rich sound regardless of the activitylevel. The solution-uniquely configured Bose business music systemsfor different areas. One system covers the ground, first and part of the second floor. The children’s section gets its own music system. Anadditional Bose system covers the reminder of the space.

The design and installation in Shopper’s stop had to take intoaccount considerable mobility of customers. The placement andaudio levels of the Bose Model 25 loudspeaker used throughoutprovided uniform sound coverage-sound levels do not become louderor fall off as one walks across the floor, but stay at a comfortablelevel.

Promotional schemes and offers are part of today’s retail techniques;hence all Shoppers’ Stop stores introduced in-shop paging, inaddition to the regular background music. It was essential that theannouncements could be made from anywhere in the mall premisesand heard clearly by every customer visiting this multi storeyedshopping mall. Seemingly a reasonable demand, this turned out tobe a challenge for the Bose team when it came to installation.

Rajive Oberoi, Senior Member (Technical Staff) from bose India whosupervised the Shopper’s Stop installation says, “it seems like asmall issue, but we spent several nights camped out here atshopper’s stop mulling over the problem and how to solve it.’ At theNew Delhi Shopper’s Stop. Four floors had to be covered for commonannouncements; transmission. A satisfactory solution was worked outwith two microphones with desired priority levels for the publicaddress requirement – one for the ground and first floor and ano therfor the second and third floor.

Contact Information

Toll free number 1800-11-2673 l Email [email protected] l Visit www.boseindia.com to find a store near you