BOS

13.06.2014 Build Memorable Moments

Presentation ByPrakash Panangala

(Director and Group CMO)

13 JUNE 2014

BOS


Theme based on

Blue Ocean Strategy

By

W. Chan Kim

Renee Mauborgne

Part 1


Brutal

Creation of uncontested of Market Space


Price Driven

Value Driven


Success by Beating Others

Making Competition Irrelevant


Limited Space

Create and Capture New Demand


Constraints

Freedom


Boundary is Defined

Reconstruct Boundaries


Saturation

Breaking New Ground


Sameness

Market Shaping


No Choice

Disruptive Innovation


Formulating Blue Ocean Strategy

Part 2


Reconstruct Market Boundaries


Look Across Alternative Industries


Look Across Strategic Groups Within Industries


Look Across The Chain Of Buyers


Look Across Complementary Product and Service Offerings


Look Across Functional or Emotional Appeal to Buyers


Look Across Time


Focus On The Big Picture Not The Numbers


1. Visual Awakening

2. Visual Exploration

3. Visual Strategy Fair

4. Visual Communication


Reach Beyond Existing Demand


Get The Strategic Sequence Right


Testing For Exceptional Utility


From Exceptional Utility to Strategic Pricing


From Strategic Pricing to Price Costing


70 $ Vs 40 $

Metal or Leather Vs Plastic

150 Parts Vs 50 Parts


Adoption Hurdles


Employees

Merrill Lynch Vs Morgan Stanley

Business PartnersAccelerated SAP

The General Public

Monsanto


Executing Blue Ocean Strategy

Part 3


Overcome Key Organizational Hurdles

Cognitive

Limited Resources

Motivation

Politics


Tipping Point Leadership In Action


Crime Fell By:

Felony 39 %Murders 50 %Theft 35 %

Public Confidence in the NYPD leaped from 37 % to 73 %


Jump The Motivational HurdleZoom in on Kingpins

Place Kingpins in a Fishbowl

Atomize to the Organizational to Change Itself


THE END

Documents