Bos2012 dharmesh-shah
-
Upload
dharmesh-shah -
Category
Business
-
view
534 -
download
2
description
Transcript of Bos2012 dharmesh-shah
![Page 1: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/1.jpg)
Making Meaning, Money and Magic In The Business of
Software
Dharmesh Shah Co-founder/CTO, HubSpot Blogger, OnStartups.com
![Page 2: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/2.jpg)
@dharmesh
![Page 3: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/3.jpg)
* I have strong opinions on things I don’t fully understand.
![Page 4: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/4.jpg)
![Page 5: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/5.jpg)
![Page 6: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/6.jpg)
HubSpot provides the
toolbelt to make
marketing superheros
p.s. Kathy Sierra changed my life. Thanks, Kathy!
![Page 7: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/7.jpg)
![Page 8: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/8.jpg)
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
No
v-0
6
De
c-0
6
Jan
-07
Feb
-07
Mar
-07
Ap
r-0
7
May
-07
Jun
-07
Jul-
07
Au
g-0
7
Sep
-07
Oct
-07
No
v-0
7
De
c-0
7
Jan
-08
Feb
-08
Mar
-08
Ap
r-0
8
May
-08
Jun
-08
Jul-
08
Au
g-0
8
Sep
-08
Oct
-08
No
v-0
8
De
c-0
8
Jan
-09
Feb
-09
Mar
-09
Ap
r-0
9
May
-09
Jun
-09
Jul-
09
Au
g-0
9
Sep
-09
Oct
-09
No
v-0
9
De
c-0
9
Jan
-10
Feb
-10
Mar
-10
Ap
r-1
0
May
-10
Jun
-10
Jul-
10
Au
g-1
0
Sep
-10
Oct
-10
No
v-1
0
De
c-1
0
Jan
-11
Feb
-11
Mar
-11
Ap
r-1
1
May
-11
Jun
-11
Jul-
11
Au
g-1
1
Sep
-11
Oct
-11
No
v-1
1
De
c-1
1
Jan
-12
Feb
-12
Mar
-12
Ap
r-1
2
May
-12
Jun
-12
Jul-
12
Au
g-1
2
HubSpot Customer
Growth
![Page 9: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/9.jpg)
Your company should be
coming from a place of
love.
![Page 10: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/10.jpg)
Zynga’s motto is “do evil”. It is one of the most evil places I’ve run into from a culture perspective and in its business approach.
![Page 11: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/11.jpg)
![Page 12: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/12.jpg)
![Page 13: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/13.jpg)
Before you gamify your product,
you should decrapify it.
![Page 14: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/14.jpg)
Go big great or go home.
![Page 15: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/15.jpg)
Attention is finite, problems are infinite. Build companies that solve problems.
![Page 16: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/16.jpg)
Work on a problem you care enough about that you’d be happy even if someone else solved it. @dharmesh
![Page 17: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/17.jpg)
From: Software Equity Group, LLC
![Page 18: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/18.jpg)
![Page 19: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/19.jpg)
=
![Page 20: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/20.jpg)
Revenue? What about
profits?!
![Page 21: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/21.jpg)
From: Software Equity Group, LLC
![Page 22: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/22.jpg)
Great! So, how do I
increase the revenue multiple?
![Page 23: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/23.jpg)
From: Software Equity Group, LLC
![Page 24: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/24.jpg)
1
2
3
4
5
![Page 25: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/25.jpg)
1
2
3
![Page 26: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/26.jpg)
A better engine lets
you go faster.
![Page 27: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/27.jpg)
Visibility: The further you can see, the faster you can go.
![Page 28: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/28.jpg)
The better your brakes, the faster you
can go.
![Page 29: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/29.jpg)
Build a moat around your castle.
~Warren Buffet
![Page 30: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/30.jpg)
You don’t just want customers. You want crazy loyal fans.
![Page 31: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/31.jpg)
Technical switching costs should be low.
Emotional switching costs should be high.
![Page 32: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/32.jpg)
Rivalry
Threat of Entrants
Buyer Power
Substitutes
Supplier Power
Porter’s Five Forces
Framework
![Page 33: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/33.jpg)
Pick markets where the
barrier to exit is low.
![Page 34: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/34.jpg)
Really? I can build my business on your platform?
![Page 35: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/35.jpg)
Platform partnerships are awesome. Until they’re
not.
![Page 36: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/36.jpg)
![Page 37: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/37.jpg)
How important is culture?
![Page 38: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/38.jpg)
Your early culture sets your future destiny
![Page 39: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/39.jpg)
How do I scale my team without losing my culture?
![Page 40: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/40.jpg)
Take the
mask off
![Page 41: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/41.jpg)
Strive not just to build a great startup. Strive to build great entrepreneurs. @dharmesh
![Page 42: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/42.jpg)
Daddy’s been stressed out about this.
Hopefully he did OK.
Love,
Sohan
42
![Page 43: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/43.jpg)
Good
Morning!
I love open discussion and debate tweet: @dharmesh OnStartups.com
![Page 44: Bos2012 dharmesh-shah](https://reader034.fdocuments.in/reader034/viewer/2022050905/54b783244a7959166f8b45de/html5/thumbnails/44.jpg)