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Identified U.S. Social Network Ad Spending2009 Projections*All $ Estimates and Projections in $ Millions

Est Projected Projected Local Users '09 Local '09 Total Ad $$ Total $$ Local $

Social Network Description (Millions) Ad $$ Ad $$ Share Rank RankMySpace General 261.4 $133.651 $502.037 26.6% 1 2hi5 General 80.0 $49.501 $430.649 11.5% 2 42Flickr Photo Sharing N/A $40.501 $336.343 12.0% 3 6Facebook General 200.0 $229.468 $310.069 74.0% 4 1Twitter General 25.0 $34.270 $288.061 11.9% 5 15Adult FriendFinder Adult-only dating 33.0 $22.276 $194.016 11.5% 6 43Tagged.com General 70.0 $18.825 $191.476 9.8% 7 90LinkedIn Business 40.0 $13.923 $126.296 11.0% 8 83Netlog General 42.0 $12.852 $109.945 11.7% 9 29

Orkut General 67.0 $11.725 $98.056 12.0% 10 11Badoo General 31.0 $8.514 $86.876 9.8% 11 93Fotolog Photo Blogging 20.0 $8.407 $86.440 9.7% 12 101Bebo General 40.0 $8.679 $76.611 11.3% 13 56imeem Music 24.0 $6.365 $64.656 9.8% 14 89Sonico.com General 17.0 $4.486 $37.398 12.0% 15 9Last.fm Music 30.0 $4.244 $35.082 12.1% 16 3Yelp, Inc. Business N/A $3.229 $28.425 11.4% 17 55Xanga Blogging 27.0 $2.780 $23.961 11.6% 18 34Classmates.com School, college, work, military 50.0 $2.552 $22.549 11.3% 19 58myYearbook General 5.1 $2.658 $21.977 12.1% 20 4Flixster Movies 63.0 $2.333 $20.457 11.4% 21 52Tumblr General N/A $1.581 $14.201 11.1% 22 74Buzznet Music and pop-culture 10.0 $1.602 $14.094 11.4% 23 54Gaia Online Anime and games N/A $1.613 $13.595 11.9% 24 18Black Planet African Americans 20.0 $1.036 $8.807 11.8% 25 25MyLife.com General 51.0 $0.933 $8.305 11.2% 26 67Plaxo Aggregator 15.0 $0.910 $7.771 11.7% 27 28Vox Blogging N/A $0.775 $7.082 10.9% 28 85OkCupid Dating N/A $0.819 $6.964 11.8% 29 26WAYN Travelers 10.0 $0.702 $6.117 11.5% 30 45

Stickam Video and Chat 2.0 $0.529 $5.355 9.9% 31 86Plurk Micro-blogging N/A $0.548 $4.845 11.3% 32 60Mocospace Mobile community 3.0 $0.484 $4.322 11.2% 33 68Bigadda Indian 3.0 $0.466 $4.180 11.1% 34 73Care2 Green living and social activism 10.0 $0.457 $3.997 11.4% 35 51Goodreads Books N/A $0.384 $3.481 11.0% 36 80Geni.com Genealogy 15.0 $0.376 $3.194 11.8% 37 23CafeMom Mothers 1.3 $0.356 $3.107 11.4% 38 50Livemocha Language Learning 1.0 $0.347 $3.063 11.3% 39 59Tribe.net General N/A $0.296 $3.023 9.8% 40 95

This list of social networking sites represents an initial look at this segment of the advertising industry. We expect torefine our estimates in this emerging sector as additional information becomes available. We welcome yourcomments at feedback@borrellassociates.com.

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Est Projected Projected Local Users '09 Local '09 Total Ad $$ Total $$ Local $

Social Network Description (Millions) Ad $$ Ad $$ Share Rank RankMOG Music N/A $0.332 $2.962 11.2% 41 69Habbo General 117.0 $0.334 $2.960 11.3% 42 62Fubar Adult-only dating 1.2 $0.315 $2.745 11.5% 43 46Filmaffinity Movies and TV series 0.3 $0.317 $2.638 12.0% 44 8Friends Reunited School, college, work, military 19.0 $0.292 $2.595 11.3% 45 66MyHeritage Genealogy 30.0 $0.272 $2.417 11.3% 46 64CouchSurfing Travelers 1.1 $0.255 $2.186 11.7% 47 30Vampirefreaks Gothic and industrial subculture 1.9 $0.244 $2.079 11.8% 48 27Experience Project Life Experiences N/A $0.189 $1.914 9.9% 49 88LibraryThing Books 0.4 $0.185 $1.561 11.8% 50 21Reverbnation Music/Bands 0.03 $0.183 $1.533 12.0% 51 12Zoo.gr Greeks 0.9 $0.161 $1.391 11.6% 52 37Gather.com General 0.5 $0.153 $1.286 11.9% 53 17Ravelry Knitting and crochet 0.3 $0.141 $1.198 11.8% 54 24SocialGo Social Network Builder N/A $0.129 $1.138 11.3% 55 57Kiwibox General 2.4 $0.123 $1.114 11.1% 56 79

Fetlife BDSM 0.03 $0.123 $1.029 11.9% 57 14Travbuddy.com Travelers N/A $0.110 $0.949 11.6% 58 33Anobii Books N/A $0.104 $0.945 11.0% 59 84Elftown Fantasy and Sci-Fi 0.2 $0.092 $0.941 9.8% 60 97italki Language Learning 0.5 $0.085 $0.868 9.8% 61 98Travellerspoint Travelers N/A $0.094 $0.845 11.1% 62 78Eons.com Baby Boomers N/A $0.076 $0.776 9.7% 63 100Shelfari Books N/A $0.079 $0.712 11.1% 64 77Faceparty General 0.2 $0.076 $0.662 11.5% 65 47GamerDNA Computer and Video Games 0.3 $0.069 $0.601 11.5% 66 44Ryze Business 0.5 $0.069 $0.594 11.6% 67 32

Bahu General 1.0 $0.069 $0.571 12.0% 68 7Amie Street Music N/A $0.041 $0.415 9.8% 69 91Taltopia Artists//musicians /creative people N/A $0.043 $0.385 11.1% 70 76Open Diary Blogging 5.0 $0.037 $0.381 9.8% 71 92SocialVibe Charity 0.4 $0.037 $0.320 11.5% 72 39CozyCot Women 0.04 $0.034 $0.300 11.2% 73 71Muxlim Muslims 0.1 $0.031 $0.273 11.4% 74 53Disaboom Disabilities 180.0 $0.030 $0.253 12.0% 75 10Yammer Office Colleagues N/A $0.023 $0.191 11.8% 77 20Indaba Music Music 0.1 $0.022 $0.182 11.9% 78 16DeviantArt Art 9.0 $0.020 $0.177 11.3% 79 65Broadcaster.com Video Sharing, Web cam chat 0.3 $0.019 $0.173 11.0% 80 82Faces.com Teens N/A $0.017 $0.150 11.5% 81 48Athlinks Running, Swimming 0.1 $0.014 $0.125 11.3% 82 61Wis.dm Q&A 0.1 $0.012 $0.108 11.1% 83 75Playboy U College students N/A $0.010 $0.100 9.9% 84 87Kaioo General-Non- profit 0.03 $0.011 $0.096 11.8% 85 22dol2day Politics 0.04 $0.010 $0.087 11.9% 86 13itsmy Mobile community 2.5 $0.009 $0.080 11.0% 87 81Out everywhere Gay/Lesbian N/A $0.008 $0.075 11.3% 88 63Frindster General 90.0 $0.008 $0.064 12.1% 89 5

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