Innovation

Some Examples

Tele-Medicine Solutions: Villages :50 Reach: Over 2 lakh peoplePeople Treated: 15,000+

Providing Drinkable water in Villages:Franchises: 67 People using: 36000+

On Paper

• More than 70% India’s population lives in Rural places.

• Largely untapped market.• Growing Prosperity

– Major income source is agriculture which is largely recession free.

– Government policies like NREGA, farm loan waiver (INR 60,000 cr) etc.

– Urbanization – Growing middle class– Growing per capita consumption

• $7 trillion market

The Reality• Average per capita income Rs 30/ Per day

– Rich farmers and Businessmen consists of 5% of Pyramid– Base of the pyramid is occupied by vast majority of daily laborers.

• Cyclic nature of work • Largely dependent on agriculture

– Majorly depends on climatic conditions• Healthcare

– 66% rural Indians don’t have access to Healthcare– 31% travel for more than 30 kms seeking healthcare

• Poor quality of education• Poor ICT Infrastructure • Poor implementation of Government policies

Melting Urban-Rural Divide

• The principle issue in rural development is to create income-generating opportunities for the rural population.– Agriculture– Industrial (Manufacturing)– Service Industry (Knowledge Economy)

Model

• Village BPO being a supplier of quality services at a competitive price to Indian Corporate and Government

• Increasing base of educated youth.• Demand for support services from Corporate

and Government at competitive prices.• Viable employment alternatives to rural Youth

Model

It is an attempt to move rural India from the edge to the center of the new economy with IT being major enabler

Who We Are

“Our mission is to create socio-economic value for corporate and rural”

SourcePilani, a Goenka Group Company is a rural BPO specialized in providing high quality back office services

Founded in 2007, SourcePilani offers it’s services to both domestic and international clients

What We Do

“We are the first and only rural BPO to have ventured into high end services like Medical Transcription”

“SourcePilani is the official e-governance partner of the District Rural Development Agency of Jhunjhunu district”

Business Development- Client Skepticisms: • Can rural youth be part of knowledge

economy? Can they deliver the required quality?

• Infrastructure – “we seriously doubt if you have the required infrastructure in terms of power and internet connectivity”

Hurdles in the Journey

How we tackle them

Business Value + Social Value

Socio-Economic ChangeStory of RajenderAge: 28; location : Pilani; education : B.A Economics , Hindi

medium ;Occupation: BPO employee at SourcePilani.

Pay : Rs 3,700/month Expense : Rs2000 sent to parents Rs 1000 for travel and personal expense Rs 700 ( balance amount) – other income : after work shift , he makes 500 rupees from tuitions.• Total amount on hand : Rs 1200/per month.• Money sent to parents which helps in paying his 2 brother’s college

fees• His father earns - Rs 60-70 a day (mechanic in a garage)

Socio-Economic Change

• Family at work – Prem and his cousins are employees at SourcePilani.– They take home Rs 12,000 a month– Their parents are into agriculture

“With more than one member of the family coming to work we are able to fulfill many of their needs like healthcare and education which they earlier couldn’t afford.”

Socio-Economic Change

Number of Employees Average Salary(Per month) Amount induced into local market

25(current scenario) 3500 10,50,000

50(By End of this year) 4000 24,00,000

150( in 2010) 4250 76,50,000

With over 100 members benefits like Health insurance can be provided.•Will increase the quality of education in the town•Will make healthcare and other necessities affordable•Will increase the PPP and in turn change the life style of people.

Thank you…..