Bootstrapped And I’m Lovin’ It!

TheRodinhoods Mumbai Open House Jan. 16, 2016

I am..

• SHAILESH JAIN, Co-founder – Mirraw.com• I Optimize Man-Hours and use technology to solve business problems.

My business

100 CRORE + Bootstrapped Marketplace for

Ethnic Wearwww.mirraw.com

WHY am I Bootstrapped?

- By choice- Focus better on product & customer- Understand market dynamics- More challenging

How did I do it??1. Cutting costs (doing a lot of things yourself)

2. ROI focused Marketing:• Stayed away from “branding”• Did what could be measured

3. Focus on Product & customers:• Burn more & get 1000 more visitors OR• Convert more customers from the current band of visitors• Deep dive into DATA

4. Hiring like minded folks5. Measuring Success & Failures

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Lessons that I’ve learnt!

• Focus on customers & product everything else will fall in its place.• Measure your success & failures (very fruitful for a boostrapped venture)• “You can be a profitable 100 crore+ e-commerce venture”

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You can reach me at•shailesh.jain@mirraw.com•www.mirraw.com •@blacklife