BOOTSTART - Module 23/01... · 2015-06-20 · -Sun Tzu, The Art of War. 1. a plan 2. a pattern 3. a...
Transcript of BOOTSTART - Module 23/01... · 2015-06-20 · -Sun Tzu, The Art of War. 1. a plan 2. a pattern 3. a...
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THE POWER OF A GOOD STRATEGY
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Facebook wasn’t first and had no inherent unfair advantage.
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Yet, they still managed to build the largest social networking platform on the planet.
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How did they do this?
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Facebook won on strategy, not vision.
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WHAT IS STRATEGY?
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Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before the defeat.
-Sun Tzu, The Art of War
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1. a plan2. a pattern3. a perspective4. positioning5. a ploy
Strategy as
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A means for achieving a given goal under conditions of extreme uncertainty.
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STRATEGY AS HOW
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WHY
HOW
WHAT
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WHY
HOW
WHAT
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WHY
HOW
WHAT
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Strategy is a proposal for how to increase customer throughput from point A to point B within timeframe X.
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The hockey-stick curve
To here?
How do you get from here?
Point A Point B
Within your desired time-box
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Constraints limit your strategic options.
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Constraints drive focus.
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STRATEGY AS PATTERNS
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“If I have seen further, it is by standing on the shoulders of giants.”- Isaac Newton
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Charles Darwin Charles Lyell
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STRATEGY AS DIFFERENTIATION
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A real unfair advantage is something that cannot be easily copied or bought.
-Jason Cohen, Founder WPEngine
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The bad news.
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The good news.
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Some Real unfair advantages:
1. Insider information2. Personal authority3. A dream team4. Existing customers5. The “right” celebrity endorsements6. Large network effects7. Community8. Organic search (SEO) ranking9. Patents (maybe)10. Core values
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Most unfair advantages
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A secret is something you see that nobody else sees.
-Peter Thiel, Zero to One
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What’s your secret?
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Study your analogs and antilogs.