Boot Camp 2015 Taxonomy - PoolParty Semantic Suite · Content Publishing Red Bull Manage over 60...

16
Taxonomy Boot Camp 2015 Andreas Blumauer CEO, Semantic Web Company DYNAMIC SEMANTIC PUBLISHING SOME USE CASES 1

Transcript of Boot Camp 2015 Taxonomy - PoolParty Semantic Suite · Content Publishing Red Bull Manage over 60...

Page 1: Boot Camp 2015 Taxonomy - PoolParty Semantic Suite · Content Publishing Red Bull Manage over 60 websites in a multi-lingual environment with the help of taxonomies. 19 Mio. hits

Taxonomy Boot Camp 2015

Andreas BlumauerCEO, Semantic Web Company

DYNAMIC SEMANTIC PUBLISHING

SOME USE CASES

1

Page 2: Boot Camp 2015 Taxonomy - PoolParty Semantic Suite · Content Publishing Red Bull Manage over 60 websites in a multi-lingual environment with the help of taxonomies. 19 Mio. hits

INTRODUCING SEMANTIC WEB COMPANY (SWC) AND POOLPARTY

Basic facts about the Company▸ Founded in 2004▸ Based in Vienna▸ Privately held▸ 30 employees, mainly experts

in text mining & linked data▸ Participating in R&D-projects

with a funding of over € 17.0 M

2 About PoolParty Platform▸ First release in 2009▸ Current version 5.2▸ Over 100 installations world-

wide▸ Strictly following the

Semantic Web & Linked Data standards of W3C

Page 3: Boot Camp 2015 Taxonomy - PoolParty Semantic Suite · Content Publishing Red Bull Manage over 60 websites in a multi-lingual environment with the help of taxonomies. 19 Mio. hits

TECHNICAL CORE COMPONENTS

3Bain Capital is a venture capital company based in Boston, MA.Since inception it has invested in hundreds of companies including AMC Entertainment, Brookstone, and Burger King. The company was co-founded by Mitt Romney.

Taxonomy & Ontology Server

Entity Extraction & Text Mining

Page 4: Boot Camp 2015 Taxonomy - PoolParty Semantic Suite · Content Publishing Red Bull Manage over 60 websites in a multi-lingual environment with the help of taxonomies. 19 Mio. hits

THREE ‘META’ USE CASES

DYNAMIC SEMANTIC PUBLISIHING IS NOT ONLY ABOUT TEXT & DOCUMENTS!

4 ▸ Integrating Semantics: Consistent Metadata alongside the whole Content Life Cycle

▸ Personalization / ‘Connected Customer’: Better User Experience through Personalization

▸ Smart Data Lakes / Linked Data: Linking Unstructured to Structured Data

Page 5: Boot Camp 2015 Taxonomy - PoolParty Semantic Suite · Content Publishing Red Bull Manage over 60 websites in a multi-lingual environment with the help of taxonomies. 19 Mio. hits

USE CASESDynamic Semantic Publishing

based on Taxonomies and Linked Data

5

Page 6: Boot Camp 2015 Taxonomy - PoolParty Semantic Suite · Content Publishing Red Bull Manage over 60 websites in a multi-lingual environment with the help of taxonomies. 19 Mio. hits

Use Cases for SKOS taxonomies, Linked Data, and for Vocabulary Hubs

▸ FontoXMLIncreased Content Quality based on Controlled Vocabularies

▸ Climate TaggerLink data and information resources from across a world-wide community

▸ Red BullManage multi-regional websites on top of taxonomies in a highly scalable manner

▸ healthdirect AustraliaSemantic Search & Linked Data based on the Australian Health Thesaurus

▸ Wolters KluwerTaxonomies as a backbone for the Linked Data infrastructure of a global publisher

▸ Boehringer IngelheimGain insights by linking structured to unstructured data

▸ A RetailerControlled vocabularies enable personalization, data governance and standardization.

6

Page 7: Boot Camp 2015 Taxonomy - PoolParty Semantic Suite · Content Publishing Red Bull Manage over 60 websites in a multi-lingual environment with the help of taxonomies. 19 Mio. hits

Place your screenshot here

7 Content Creation

FontoXMLControlled vocabularies help to ‘find the right words’ at the time content is being created.

Consistent usage of business vocabularies.

Bring Linked Data to your XML documents.

Become more specific with your text!

Fully integrated in a state-of-the-art XML editor.

Watch the Video

Page 8: Boot Camp 2015 Taxonomy - PoolParty Semantic Suite · Content Publishing Red Bull Manage over 60 websites in a multi-lingual environment with the help of taxonomies. 19 Mio. hits

Place your screenshot here

8 Content Linking

Climate TaggerHelp organizations in the climate and development arenas catalogue, categorize, contextualize, and connect data and information resources.

Climate Tagger is backed by the expansive Climate Compatible Development Thesaurus.

http://www.climatetagger.net

Page 9: Boot Camp 2015 Taxonomy - PoolParty Semantic Suite · Content Publishing Red Bull Manage over 60 websites in a multi-lingual environment with the help of taxonomies. 19 Mio. hits

Place your screenshot here

9 Content Publishing

Red BullManage over 60 websites in a multi-lingual environment with the help of taxonomies.

19 Mio. hits per day.

All content is linked to the global taxonomy.

All local versions are maintained in specific taxonomies, which are linked to the global taxonomy.

Specific menu structures are managed by skos:Collections

Page 10: Boot Camp 2015 Taxonomy - PoolParty Semantic Suite · Content Publishing Red Bull Manage over 60 websites in a multi-lingual environment with the help of taxonomies. 19 Mio. hits

Place your screenshot here

10 Content Retrieval

healthdirect AustraliaIntegrated views and semantic search over more than 100 trusted sources.

Harmonization of various metadata systems through the use of a central vocabulary hub: Australian Health Thesaurus.

Extending towards a linked data knowledge graph to map conditions with trade products.

http://www.healthdirect.gov.au

Page 11: Boot Camp 2015 Taxonomy - PoolParty Semantic Suite · Content Publishing Red Bull Manage over 60 websites in a multi-lingual environment with the help of taxonomies. 19 Mio. hits

11 Content Quality

Wolters KluwerUsage of standards-based controlled vocabularies as part of the semantic search architecture.

Provision of Topics Browser to navigate topics, relations and related documents.

Using taxonomies as a backbone for the Linked Data infrastructure of a global publisher

Reference

http://vocabulary.wolterskluwer.de

Page 12: Boot Camp 2015 Taxonomy - PoolParty Semantic Suite · Content Publishing Red Bull Manage over 60 websites in a multi-lingual environment with the help of taxonomies. 19 Mio. hits

Place your screenshot here

12 Linked Data

Boehringer IngelheimData integration based on controlled vocabularies: Linking of structured and unstructured data.

Semantic search and data analytics based on RDF graphs and SPARQL.

Reference

Page 13: Boot Camp 2015 Taxonomy - PoolParty Semantic Suite · Content Publishing Red Bull Manage over 60 websites in a multi-lingual environment with the help of taxonomies. 19 Mio. hits

Place your screenshot here

13 Personalization

A RetailerControlled vocabularies enable personalization, searchability of localized content, data governance and standardization.

Personalizing user experiences with brands and products is a data driven task.

See an example

Page 14: Boot Camp 2015 Taxonomy - PoolParty Semantic Suite · Content Publishing Red Bull Manage over 60 websites in a multi-lingual environment with the help of taxonomies. 19 Mio. hits

SUMMARY

DYNAMIC SEMANTIC PUBLISIHING IS NOT ONLY ABOUT TEXT & DOCUMENTS!

Read more

14

I am a data scientist. I want to gain new insights by breaking up data silos. We want to link data in a highly agile way!

Different project stakeholders expect specific qualities from semantic technologies in order to realize a DSP-platform:

I am a content strategist. I need technologies that help us to increase the value of our content alongside the whole life cycle.

Page 15: Boot Camp 2015 Taxonomy - PoolParty Semantic Suite · Content Publishing Red Bull Manage over 60 websites in a multi-lingual environment with the help of taxonomies. 19 Mio. hits

GET YOUR TEST ACCOUNT

OR

VISIT US AT BOOTH #106

15

Get your test account atwww.poolparty.biz

Page 16: Boot Camp 2015 Taxonomy - PoolParty Semantic Suite · Content Publishing Red Bull Manage over 60 websites in a multi-lingual environment with the help of taxonomies. 19 Mio. hits

CONNECT

Andreas BlumauerCEO, Semantic Web Company

[email protected]▸ http://at.linkedin.com/in/andreasblumauer▸ https://twitter.com/semwebcompany ▸ https://ablvienna.wordpress.com/

Sorry, no Facebook!

16

© Semantic Web Company - http://www.semantic-web.at/ and http://www.poolparty.biz/