Boosting innovation through collaborative online ideations
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@ # Like Follo w Share Comment DIVERSITY? CULTURE ? SKILLS? INNOVATION PROCESSES? BOOSTING INNOVATION BY C OLLABORATIVE O NL INE I DEATION S Frank Hatzack Business Innovation Novozymes [email protected] @frankhatzack Presented at IATI Biomed Tel Aviv June 11th, 2013
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Presented at IATI Biomed, Tel Aviv, Israel, Jun 11th 2013.
Transcript of Boosting innovation through collaborative online ideations
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DIVER
SITY? CULTURE?
SKILLS?INNOVATION
PROCESSES?
BOOSTING INNOVATION BY COLLABORATIVE ONLINE IDEATIONS
Frank HatzackBusiness [email protected]@frankhatzack
Presented atIATI BiomedTel AvivJune 11th, 2013
ABOUT NOVOZYMES
World leader in- Industrial enzymes- Microorganisms- Biopharmaceutical indgredients
Bio-solutions for- Detergents- Biofuels- Food & feed- Crops
Employees: 6000 worldwideTurnover: $ 2 billion Patents: > 6000Listed: NZYB.
BULLETS IN PLANES 2Animation: The plane in the back is fixed. Plane (Today green) in front is animated: Fade on click.
Use: To highlight information when discussing past and future situations.
THE STORY IN A NUTSHELL
2011Need for new growth bets leads to first COLIN
2012Fast adoption across theorganisation
2013COLIN = standard process
Why was COLIN succesful?
Why was adoption fast?
What did we learn here?
RAPID ADOPTION ACROSS THE ORGANIZATION
Q4 Q1 Q2 Q3 Q4
7670%48
5995%26
5891%42
1483%29
6276%38
43875%319
11280%75
4584%39
14575%222
100% R&D
TOTALS 1009 users 75% active users 871 ideas
2011 2012
users%active
ideas
=PUSH
=PULL
LEGEND
BULLETS IN PLANES 2Animation: The plane in the back is fixed. Plane (Today green) in front is animated: Fade on click.
Use: To highlight information when discussing past and future situations.
FACTORS OF SUCCESS
Strategic alignment
Timing Mobilization SIMPLICTIY
Robustness Familiarity
Crowd diversity Company
culture Capacity to absorb
ESTABLISHED SKILLS
FANCY SOME GAMIFICATION?
Gamification level needs to resonate with culture
INNOVATION PROCESS & SKILLS
SCOPE MOBILIZECROWD
ONLINE IDEATON
SCREEN MATURE PITCH ANCHOR
2 weeks 1 month
Existing innovation process & skills
= ABSORPTIVE CAPACITYNew steps & skills
MTOR
DIMENSIONS OF CROWD MOBILIZATION
FACE-TO-FACE TELEPRESENCE SOCIAL LAYER
OUTCOMESN
ew
Op
port
un
itie
sS
trate
gic
Beacon
s
New
Team
s
Think Big: www.bobbotsford.comBeacon:www.konstantinou.nl
A-team: http://springboard.com
Image sources
BULLETS IN PLANES 3Animation: The plane in the back is fixed. Plane (Today green) in front is animated: Fade on click.
Use: To highlight information when discussing past and future situations.
DIVERSITY MATTERS!
Value of diversity
Optimization of diversity
Cost of diversity
Statistical method: Fisher’s exact test
DIVERSITY CORRELATED WITH IDEA RANKING
Diversity dimensions: seniority, tenure, rank, site
…a long-tail case story
EVERY COMPANY HAS A HIDDEN DREAM TEAM
Frank Hatzack and Maria Carlsen@frankhatzack, @MaCarlsen
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AA AB AC AD AE0
5
10
15
20
25
30
35
inventors
no. of
post
ed id
eas
Long tail group: 23 inventors (I – AE) accounted for 46 (30%) of the idea-web ideas in question
idea web curve
HISTORIC RECORD OF IDEA POSTING IN THE ’ALWAYS OPEN IDEA BOX’
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z AA AB AC AD AE0
5
10
15
20
25
30
35
ON-LINE CAMPAIGN OBSERVATIONS:
inventors
no. of
post
ed id
eas
2
21
1
1
11
1
11 1 1
1 111
x Top category idea (x= no. of top category ideas posted)
1 Winning idea
idea web curve
campaign curve
‘THE BANG IS IN THE TAIL!’
1
1
1
1
The ‘long tail group’ outperformed the ‘high activity group’ by producing more top-category ideas
THANKS
How we rewarded winners in our culture…
MOBILIZATION =
INTELLECTUALLY COMPELLING
+EMOTIONALLY
ENGAGING
*with reference toMichael Newman
COST OF ON-LINE DIVERSITY …
…plus the vendor’s fee!
COMPANY CULTURE
CONTINUITYNURSING
VALUES
PEOPLE
SENSITIVITY
PICTUREEdit: Insert picture by clicking icon in plane.
"IF YOU WANT TO BUILD A SHIP,
DON'T DRUM UP PEOPLE TO COLLECT WOOD AND DON'T ASSIGN THEM TASKS AND WORK,
BUT RATHER TEACH THEM TO LONG FOR THE ENDLESS IMMENSITY OF THE SEA." ANTOINE DE SAINT EXUPÉRY
1ST LESSON : IT IS ABOUT PEOPLE, NOT SOFTWARE
GET REAL ABOUT YOUR CULTURE!
…intensively discussed at
PICTUREEdit: Insert picture by clicking icon in plane.
OPTIMAL COGNITIVE DISTANCE
&ABSORBATIVE
CAPACITY
THE THEORY BEHIND DIVERSITY & INNOVATION
Nooteboom et al. (2007) in: Research Policy, vol 30, issue 7,
pp 1016–1034
BULLETS IN PLANES 1Animation: The plane in the back is fixed. Plane (Today green) in front is animated: Fade on click.
Use: To highlight information when discussing past and future situations.
FAST ADAPTATION – WHY?
1.Successful first movers have many followers
2.A tool & process gap was filled
3.CULTURE
COMPANY CULTURE IS CRITICAL FOR MOBILIZED DIVERSITY
externalculture
COMPANYCULTURE
INNOVATION
CROWDcomposition
extrinsicmotivators
MOBILIZATION
PICTUREEdit: Insert picture by clicking icon in plane.
CULTURE EATS STRATEGY FORBREAKFAST!
OR IN OTHER WORDS…
Intensively discussed during:
…and a paper accepted in
MOBILIZING THE CROWDOpen Letter from our CSO Per Falholt
COST OF DIVERSITY – CLASSIC IMAGES
