Boosting business through digital - Kesko · Boosting Business Through Digital Anni Ronkainen 1....
Transcript of Boosting business through digital - Kesko · Boosting Business Through Digital Anni Ronkainen 1....
![Page 1: Boosting business through digital - Kesko · Boosting Business Through Digital Anni Ronkainen 1. The Power of Consumers, Data and Mobile Are Changing the Business 2 ... RELEVANT TOOLS](https://reader035.fdocuments.in/reader035/viewer/2022063010/5fc407ea9578061956724b7d/html5/thumbnails/1.jpg)
Boosting Business Through DigitalAnni Ronkainen
1
![Page 2: Boosting business through digital - Kesko · Boosting Business Through Digital Anni Ronkainen 1. The Power of Consumers, Data and Mobile Are Changing the Business 2 ... RELEVANT TOOLS](https://reader035.fdocuments.in/reader035/viewer/2022063010/5fc407ea9578061956724b7d/html5/thumbnails/2.jpg)
The Power of Consumers, Data and Mobile Are Changing the Business
2
The power of CONSUMERS will
increase
MOBILIZATION,shops and services are
always open and available
URBANIZATION,different areas & customer needs,
new household models
ON DEMAND SERVICESwill increase
in every industry
The importance of DATA
will increase
Positive CUSTOMER EXPERIENCE is crucial in
every touch point
![Page 3: Boosting business through digital - Kesko · Boosting Business Through Digital Anni Ronkainen 1. The Power of Consumers, Data and Mobile Are Changing the Business 2 ... RELEVANT TOOLS](https://reader035.fdocuments.in/reader035/viewer/2022063010/5fc407ea9578061956724b7d/html5/thumbnails/3.jpg)
Building Best Digital Services to our Customers
![Page 4: Boosting business through digital - Kesko · Boosting Business Through Digital Anni Ronkainen 1. The Power of Consumers, Data and Mobile Are Changing the Business 2 ... RELEVANT TOOLS](https://reader035.fdocuments.in/reader035/viewer/2022063010/5fc407ea9578061956724b7d/html5/thumbnails/4.jpg)
Winning Customer Experience With the Best Digital Services
2016 - 2017DIGITAL PLATFORM &
SERVICE DEVELOPMENT
2017 - 2018NEW SERVICES & ECOSYSTEM
DEVELOPMENT
2019 NEW “K-WAY”
STANDARD FOR SHOPPING
By K-Group
By K-Group
By K-Group
STRATEGY ROADMAP
4
![Page 5: Boosting business through digital - Kesko · Boosting Business Through Digital Anni Ronkainen 1. The Power of Consumers, Data and Mobile Are Changing the Business 2 ... RELEVANT TOOLS](https://reader035.fdocuments.in/reader035/viewer/2022063010/5fc407ea9578061956724b7d/html5/thumbnails/5.jpg)
GROCERY TRADE
New Digital Services Are Provided by Business Divisions
BUILDING AND TECHNICAL TRADE CAR TRADE
K-ruoka.fi
K-ruoka mobile app
Caara.fi
Mobile
Renovation master app & tools
K-rauta.fi
Inspiration & design tools
Self-checkout
Hire a contractor service
5
![Page 6: Boosting business through digital - Kesko · Boosting Business Through Digital Anni Ronkainen 1. The Power of Consumers, Data and Mobile Are Changing the Business 2 ... RELEVANT TOOLS](https://reader035.fdocuments.in/reader035/viewer/2022063010/5fc407ea9578061956724b7d/html5/thumbnails/6.jpg)
K-Plussa - the Most Personalized Retail Loyalty Program
![Page 7: Boosting business through digital - Kesko · Boosting Business Through Digital Anni Ronkainen 1. The Power of Consumers, Data and Mobile Are Changing the Business 2 ... RELEVANT TOOLS](https://reader035.fdocuments.in/reader035/viewer/2022063010/5fc407ea9578061956724b7d/html5/thumbnails/7.jpg)
5.9 Billion Sales Delivered by 3.6 Million Plussa Customers
Active loyalty card CUSTOMERS
SALES (€) per year(via Plussa loyalty card at K-stores)
K-STORE VISITS per year(registered purchasing transactions)
K-WEB-SITE VISITSper month
3.6MILLION
8.3MILLION
250MILLION
5,900MILLION
7
![Page 8: Boosting business through digital - Kesko · Boosting Business Through Digital Anni Ronkainen 1. The Power of Consumers, Data and Mobile Are Changing the Business 2 ... RELEVANT TOOLS](https://reader035.fdocuments.in/reader035/viewer/2022063010/5fc407ea9578061956724b7d/html5/thumbnails/8.jpg)
Plussa on the Go
Plussa digital money
Personalized offers
Plussa goes mobile
Plussa account (digital) services
Best offers & services for the best K-customers
8
![Page 9: Boosting business through digital - Kesko · Boosting Business Through Digital Anni Ronkainen 1. The Power of Consumers, Data and Mobile Are Changing the Business 2 ... RELEVANT TOOLS](https://reader035.fdocuments.in/reader035/viewer/2022063010/5fc407ea9578061956724b7d/html5/thumbnails/9.jpg)
K-group Has a Huge Potential in Data
We are converting big data to smart data for businesses and customers
![Page 10: Boosting business through digital - Kesko · Boosting Business Through Digital Anni Ronkainen 1. The Power of Consumers, Data and Mobile Are Changing the Business 2 ... RELEVANT TOOLS](https://reader035.fdocuments.in/reader035/viewer/2022063010/5fc407ea9578061956724b7d/html5/thumbnails/10.jpg)
We Combine External and Internal Data Insight for Business
BEHAVIORAL DATA
(EXTERNAL)
WINNING CUSTOMER EXPERIENCE
RELEVANT SERVICES RELEVANT PRODUCTS RELEVANT TOOLS REWARDING & PROACTIVE CARE CONTENT AS A SERVICE LEAN PROCESSES
CUSTOMER DATA
(INTERNAL) Right product & service mix in the right place at the right time for our customers
CUSTOMER DATA
(INTERNAL)
DATA IN THE CORE:
10
![Page 11: Boosting business through digital - Kesko · Boosting Business Through Digital Anni Ronkainen 1. The Power of Consumers, Data and Mobile Are Changing the Business 2 ... RELEVANT TOOLS](https://reader035.fdocuments.in/reader035/viewer/2022063010/5fc407ea9578061956724b7d/html5/thumbnails/11.jpg)
K-retailers Build a Store Specific Business Idea for Their Stores Based on Data
WINNING CUSTOMER EXPERIENCE
STORE SPESIFIC ASSORTMENT RELEVANT PRODUCTS & SERVICES PERSONALIZED MARKETING NEW IDEAS/INNOVATIONS FROM FRONT LINE
DATA IN THE CORE:
11
![Page 12: Boosting business through digital - Kesko · Boosting Business Through Digital Anni Ronkainen 1. The Power of Consumers, Data and Mobile Are Changing the Business 2 ... RELEVANT TOOLS](https://reader035.fdocuments.in/reader035/viewer/2022063010/5fc407ea9578061956724b7d/html5/thumbnails/12.jpg)
This sheet continues to GT…
From Complex Data…
12
![Page 13: Boosting business through digital - Kesko · Boosting Business Through Digital Anni Ronkainen 1. The Power of Consumers, Data and Mobile Are Changing the Business 2 ... RELEVANT TOOLS](https://reader035.fdocuments.in/reader035/viewer/2022063010/5fc407ea9578061956724b7d/html5/thumbnails/13.jpg)
…To Usable and Accessible Data
13
![Page 14: Boosting business through digital - Kesko · Boosting Business Through Digital Anni Ronkainen 1. The Power of Consumers, Data and Mobile Are Changing the Business 2 ... RELEVANT TOOLS](https://reader035.fdocuments.in/reader035/viewer/2022063010/5fc407ea9578061956724b7d/html5/thumbnails/14.jpg)
K-ruoka Mobile App Users Have Access to Own Data
PERSONALIZED OFFERS RECOMMENDATIONS YOUR FAVORITES YOUR PLUSSA MONEY
14
![Page 15: Boosting business through digital - Kesko · Boosting Business Through Digital Anni Ronkainen 1. The Power of Consumers, Data and Mobile Are Changing the Business 2 ... RELEVANT TOOLS](https://reader035.fdocuments.in/reader035/viewer/2022063010/5fc407ea9578061956724b7d/html5/thumbnails/15.jpg)
The Journey Has Just Begun
![Page 16: Boosting business through digital - Kesko · Boosting Business Through Digital Anni Ronkainen 1. The Power of Consumers, Data and Mobile Are Changing the Business 2 ... RELEVANT TOOLS](https://reader035.fdocuments.in/reader035/viewer/2022063010/5fc407ea9578061956724b7d/html5/thumbnails/16.jpg)
The Way Forward
FOCUSING ON CUSTOMER EXPERIENCE CUSTOMER AND QUALITY IN EVERYTHING WE DO
ALWAYS OMNI-CHANNEL APPROACH
BRINGING DATA TO NEXT LEVEL DATA DRIVEN DECISION MAKING + ACCESS TO SMART DATA FOR EVERYBODY
MACHINE LEARNING + REAL TIME + BIG DATA & PRIVACY
CULTIVATING EXPERIMENTAL CULTURE LEANER, FASTER + INNOVATIVE
BREAKING THE SILOS + EMPOWERING EMPLOYEES
DEVELOPING COMPETENCIES
1.
2.
3.
16
![Page 17: Boosting business through digital - Kesko · Boosting Business Through Digital Anni Ronkainen 1. The Power of Consumers, Data and Mobile Are Changing the Business 2 ... RELEVANT TOOLS](https://reader035.fdocuments.in/reader035/viewer/2022063010/5fc407ea9578061956724b7d/html5/thumbnails/17.jpg)
Thank you!