Booster 2014 How to Build the Right Thing
description
Transcript of Booster 2014 How to Build the Right Thing
HOW TO BUILD THE RIGHT THING
BUSINESS IMPACT MAPPING & MANAGEMENT
Designing for a purpose
Aim & Metrics
AIMThe most used source for instant daily news
METRICS (Usage)• 10% more page views • 8% increase in return visits
AIMThe most credible source for instant daily news
METRICS (credability)• 30% increase in credibility (consumer index)• 40% increase in time spent on page
Behaviours
The Eager
The Focused
The Random Surfer
AIMThe most used source for instant daily news
METRICS (Usage)• 10% more page views • 8% increase in return visits
PRIORITISED BEHAVIOURAL PATTERNS • ?
Aim and metrics defines what to build
If you lack clear goals, all design is equally good
If you lack clear goals, all design is equally good
BUSINESS IMPACT MAPPING
Validating benefits gives you perfect control
BUSINESS IMPACT MANAGEMENT
VALIDATE CONTINOUSLY
3. Test services, alternative or existing 4. Prototype the most important flows, test with users 5. Low-fi prototype 6. UX- clearance in DOD Acceptance criteria based on quality-in-use7. Validate usage goals in BIM8. Validate user needs and business impact
QUESTIONS SO FAR?
IMPACT MAPPING
WHYBusiness Impact
HOWUsage
WHATSolution
WHYBusiness Impact
HOWUsage
WHATSolution
SCOPING
MEASURING SUCCESS
AIM
IMPACT AREAIMPACT METRIC
PRIORITISING
USAGE TESTING
USER BEHAVIOUR
NEED
DESIGNING + EVALUATING
IDEA GENERATION + MAINTENANCE
CAPABILITY
FUNCTION
WHYBusiness Impact
HOWUsage
WHATSolution
SCOPING
MEASURING SUCCESS
AIM
IMPACT AREAIMPACT METRIC
METRICS = AREA + IMPACT
How to Measure Anything, Hubbard
ACTIONABLE METRICS
• Reduce employee turnover• Increase company yearly turnover by
25%• One source of information
VANITY METRICS
AIM AND/OR SLOGAN
SCOPE
WHYBusiness Impact
HOWUsage
WHATSolution
SCOPING
MEASURING SUCCESS
AIM
IMPACT AREAIMPACT METRIC
BUSINESS IMPACT
• Understand business needs and goals as well as the market. If there is an idea or a defined scope, scrutinise and find opportunities and risks
• Find 3-15 key business people. Prepare semi-structured interviews
• Conduct and analyse: start with impact areas, and elaborate on business impacts. Summarise into an aim. Elaborate on user groups based on the Business Impact
• If needed, conduct a Workshop with leaders elaborating on opportunities and ambition, in order to define scopeand to get buy-in
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5 WHY´S
”The natural choice for travelling locally”
”Simple, smart and trustworthy”
BUSINESS GOALS VS BUSINESS IMPACT
SIMPLICITYCORRECNESS
FLOW
THEN CONTINUE WITH METRICS
SIMPLICITY90% of users should consider the new reader to be as simple or considerably simpler than the existing
CORRECTNESS90% reduction of cases where controllers catch customers that - with without understanding it - have payed too little
FLOW80% of drivers should consider the new reader to cause shorter or equal queues as today
• Is the metric a result of the service, directly or indirectly? Or is the correlation unclear?
• If we fail with this one metric, should we halt the project?
• If we succeed with all the metrics, are we successful then?
QUESTION IT!
”Simple, smart and trustworthy to pay for
each journey”
SUMMARIZE INTO AN AIM
WHYBusiness Impact
HOWUsage
WHATSolution
SCOPING
MEASURING SUCCESS
AIM
IMPACT AREAIMPACT METRIC
Spends time thinking about interior decoration and smart solutions for own home, or even another’s home. Collects smart and beautiful solutions for now or the future, and likes to share ideas with others.
NEEDS Wants to be inspired about new design and repairs Wants to dream on
DREAMING”This could be very nice if...”
You gotta' love the new inspirational parts of Hemnet. I simply love the way that it filters the best objects for me so that I do not have to surf around
”
”
- Frida Ramstedt, Trendenser.se(One of Sweden`s biggest blogs about interior design and trends))
• Bild med notis under keyboard
SHOW ME!
FINALLY… DESIGN AND FUNCTIONALITY
CAPABILITYA well defined quality for the product/service/system, which helps the Behaviour fulfil one of its Needs
FUNCTIONA ”function” that embodies the capability, could be form and content as well
Validating benefits makes it possible to keep control
BUSINESS IMPACT MANAGEMENT
VALIDATE CONTINOUSLY
3. Test services, alternative or existing 4. Prototype the most important flows, test with users 5. Low-fi prototype 6. UX- clearance in DOD Acceptance criteria based on quality-in-use7. Validate usage goals in BIM8. Validate user needs and business impact
DOES THE SOLUTION MEET USER NEEDS?
• UX designer on the client side• Backlog refinement for testing design
thoughts• Acceptance criteria includes UX • UX designer available for questions
in sprints• DOD includes UX acceptance
UX + SCRUM = THE BEST EVER
All design is based on expected benefits for users and business…and vailidated continously
SCOPE CREEP
I DON’T LIKE YELLOW
DESIGN BY PREFERENCE
TIME AND COST FOCUS
• Define or demand actionable metrics• Validate from day one• Join
https://www.facebook.com/businessimpactmgmt
ON MONDAY