Boostcirc 3 24-11
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Materials Merchandising: Boost Your Circulation!
Rebecca HassShayna Siegel
March 24, 2011
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ObjectivesLearn how merchandising and displays can create an inviting environment and feature your collection.
– Use displays for Reader’s Advisory– Be convinced that displays will increase
material circulation.– Learning fundamental display design
guidelines– Learn retail techniques to merchandise
your collection.
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Bookstores
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Libraries
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Advantages of Display• Highlights features of your collection and
the community• Standing source of Reader’s Advisory • More inviting environment
“Displays are part of the joy of libraries… and change the library from a warehouse into a place of interest.”(Moore, 1997)
• Allows input/creativity from staff
Moore, M.S. (1997). Book display as adult service. Journal of Educational Media & Library Sciences 34(3). 263.
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Why?: It’s All About the
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Motivations to Display
Bookstore Sales
Libraries Community Usage
increase
increaseCirculation
increase
increase
Profit
Funding Continued Existence of the Library!
increase
increase
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Understanding Floor Plan Layout
Typical Big Box Bookstore Layout– Display Tables– Bestsellers/New Books– Endcap Displays – Faceouts– Use of Shopping Bags– Cash/Wrap or Point of Check Out
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Display Tables
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Bestsellers/New Books
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Endcap Displays
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Faceouts
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Average circs per title during study period
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Spine out 2.58 Face front 4.70
Nu
mb
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of
Cir
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Face-outs: Sarah P. Long Study
Long, S. P. (1987, Fall). The effect of face-front book display in a public library. North Carolina Libraries 45. 150-153.
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People do judge a book by its cover, especially young adults
Jones, L. A. (2007). The Great Cover-up. School Library Journal
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Shopping Bags
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Quick SurveyHow much does circulation increase when an
item is placed near the circulation desk?– 3-10%– 30-100%– 300-1000%– 3000-10000%
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Circulation Increase
Baker, S. L. (1986, July). The display phenomenon: An exploration into factors causing the increased circulation of displayed books. Library Quarterly 56. 237-57
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Cash/Wrap or Point of Check Out
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Pratt Cafe
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Ideas for a Library
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Assignment: Determine Your Traffic Flow
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Extreme Library Makeover• Mount Laurel, NJ library• Implemented low-cost, high-commitment retail
merchandising solutions 2003-04.• 39% circulation increase
Bernstein, J. E., & Schalk-Greene, K. (2006, April). Extreme library makeover. American Libraries36(4). 66-69.
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E-Merchandising: Kiosks/Monitors
Sullivan, M. (2010). Merchandising your library resources. Teacher Librarian, 38(2), 30.
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E-MerchandisingSocial Media - monitor and promote!
Starred Reviews in the Catalog
Featured Booklists
Sullivan, M. (2010). Merchandising your library resources. Teacher Librarian, 38(2), 30.
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What to Avoid….
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Creating Effective Displays and Signage
• How to maximize display effectiveness?– Timeliness– Eye catching
• What makes an effective sign?– Visibility– Legibility– Simplicity
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Display Guidelines
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Display Guidelines1. Determine location 2. Determine topic and audience 3. Check catalog for availability
4. Pull books and examine for visual appeal 5. Sort books by size 6. Visualize shape of display 7. Distribute books by size, color, & cover design 8. Stand back and look9. Keep an eye on it
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1. Determine location
Glenwood Branch, Howard County Library
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Use a book truck for your display
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2. Determine Topic and Audience
• Chase’s Calendar of Events• Holidays• Community Events• News• NoveList (RA & School Resources)/ Books and
Authors (Browse by Genre)
• Web Search – Google, Flickr, Library Thing• Ask your patrons
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What do people outside the library think?
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What are some topic ideas?
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Topic Ideas• Visiting Authors• Author Tributes• Award Winners• Neighborhood
Activities• Booklists/Read-a-
likes• Books to Movies
• Gardening• Holidays• Home Improvement• Sports• Back to School• Scandals• Ask your patrons…
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Glenwood Branch, Howard County Library
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Mellow Yellow
Denton Library, Caroline County
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Children’s Books
Denton Library – Caroline County
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3. Check catalog for availability
Do you have enough books to display?
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March – Women’s History Month
Denton Library – Caroline County
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4. Pull books and examine for visual appeal
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5. Sort books by size
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6. Visualize shape of display-Pyramid
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7. Distribute books by size, color, and cover design – Class picture
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Book Easels and Sign Holders
Easels and Sign Holders can be purchased from Demco, Gaylord, Highsmith, or any other place you buy library supplies.
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Props
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8. Stand back and look at it
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9. Keep an eye on it
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And now for the fun part.
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What have we learned?Learn how displays can create an inviting
environment and feature your collection.– Use displays for Reader’s Advisory– Be convinced that displays will increase
material circulation.– Learning fundamental display design
guidelines– Learn retail techniques to merchandise
your collection.
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Any Final Questions?
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For More Information:
Rebecca HassSocial Science & History DepartmentEnoch Pratt Free LibraryState Library Resource Center400 Cathedral StreetBaltimore, MD [email protected]
Shayna Siegel Fine Arts and Music Department Enoch Pratt Free LibraryState Library Resource Center400 Cathedral StreetBaltimore, MD [email protected]
Delicious bookmarks:
http://delicious.com/epflslrc_boostyourcirc
Flickr:
http://www.flickr.com/photos/slrclibrarydisplays/