Boomers Leading Change initiative
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Transcript of Boomers Leading Change initiative
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Therese Ellery, Rose Community FoundationJanine Vanderburg, JVA Consulting
“In the ’60s,they changed the world.
In their 60s,they may do it again.”
78 mill ion
1 every 8 seconds
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Are boomers the silver tsunami?
Or the silver mine?
An initiative of Rose Community Foundation,funded in part by The Atlantic Philanthropies
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Phase I: Community assessment
• Community Advisory Council• Literature review• Demographic profile• Phone survey• 14 focus groups• Key informant interviews• Boomer survey• Web-based surveys of
employers, educationalgroups and nonprofits
FULL REPORTcoloradoboomers.com
Over 1,500 voices
What do boomers want next?
Four project areas
• Boomer connecting points• Restructuring institutions and
employment• A health initiative• Workforce development
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Phase 2. Develop ideas
Two complementary strategies
1. Innovation Grants
• 12 grants• $5,000 each• Seed money for
creative approachesto engage boomersin solving socialproblems
2. Project planning
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Exchange ideas
Let a thousand flowers bloom!
• Several project ideas were embedded inparticipants’ work
Now you’ll hear from thegrantees
• Veterans Helping Veterans• JFFixler & Associates• St. Anthony Hospitals Health Passport
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Phase 3. From idea tobusiness plan
Boomers Leading Change in Health
Lessons learned
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Model engagement throughout
Use social networking strategies
Communicate!
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Have fun!
“We have significant numbers andare in a position to lead change.”