YouTube Partner Creator SessionsBoom VideoWhat digital platforms to use, to maintain and grow your audience?

Andrew HughesDirector : Innovation & TechnologyReprise Media

@y0z2ahttp://searcheverywhere.net

A Digital Eco-System

Create

Publish

EngageInvolve

Share

Amplify

Create your eco-system

The Eco-System Core: A Platform• A platform is normally where you publish your content

• Your Website or YouTube Channel is “the core” of your eco-system

• Presence in the following may be of value:• G+• Facebook• Twitter• Pinterest• Tumblr

• If you plan to be active on other platforms, always try to bring users back to your core asset

• Enable people to subscribe through all channels that you are active in

• Publish appropriate (contextually correct) updates to these platforms

Credit http://www.levitated.net/bones/nodeGarden/draftNodesI.jpg

A complex eco-system

An Example Vlogger Eco-System

BoomEngage

101

Bloggers

+r’sBloggers

Tumblrs

Reddit

Media

Tweeps

Bloggers

You & Your Personality

(BRAND)

Aggregate these assets into a

property that you can control

BoomwwwBoomwww

Partners Readers/Followers

Readership/Following

Partners Readership/Following

Boom Video & Partners

Eco-Systems Develop

A Brand Example - Commbank

http://www.commbank.com.au/about-us/connect-with-us.html

Tweaks and Tricks• YouTube

• Use your analytics – identify what content is successful where through insights/analytics• Don’t limit your audience – enable video for all devices• Annotations and captions – makes content search visible

• G+• If you’re not on G+ - certainly consider it• Link your G+ to all other locations that you publish content

• Authorship• My G+ Page Example• Utilise authorship

• Website Platform – Eg. Wordpress• Simple• Plug-in rich• Socially enabled

• Social Platforms – FB / Twitter• Push and pull content – Great Example from Smashing Mag• Engage – “it’s not going to sell itself”• Accept the copycats

Maintain and grow your eco-system

The Principles• Regularly create high quality content

• Video may be your chosen format, butoffer commentary around it to yourfans in other formats – Image/Text

• Do new things – Go Live with Hangouts for andwith your fans - http://www.google.com/+/learnmore/hangouts/onair.html or http://www.youtube.com/live/all

• Identify your biggest fans and influencers and give them something special as a thank you – involve them

• Use your network – find people who you respect, who are relevant to your audience and curate relevant content from them

• Use your analytics to find where people come from and go to – partner with them to create unique content

• Be honest – if you’re not, it will bite you (socially)

Finally

Keep Up To Date• YouTube are about to launch – One Channel - http://www.youtube.com/onechannel

• Identify Trends – be responsive:• http://youtube-trends.blogspot.com.au/• http://www.youtube.com/trendsdashboard#loc0=aus• http://reddit.com/r/videos/• http://viralviralvideos.com/

• Evolve - Your strategy in the digital space needs to be malleable

• Push the Boundaries – be creative |(YT Playbook) – brands will love it

Great Partner Channel Examples• The Stylish• http://www.youtube.com/user/thestylishvids

• Epic Meal Timehttp://www.youtube.com/user/EpicMealTime