Boom Boom! Revolution Press Kit

The Uprising of Guerilla Goodness

Boom Boom! Revolution Media Kit

ABOUT BOOM BOOM! REVOLUTION Boom Boom! Revolution (BB!R) is a company, located in Santa Cruz, California, with the audacious intention to change the world by creating an uprising of guerilla goodness. As a social innovation company, BB!R creates positive consumer products that ‘do good’ around the world and advocate treating each other well. The Boom Boom! Revolution is online at:

• http://www.boomboomcards.com • http://www.twitter.com/boomboomcards • http://www.facebook.com/boomboomcards

VISION AND MISSION Boom Boom! Revolution intends to instigate an “uprising of guerrilla goodness”. Believing that “kindness” has gotten a bad rap over the years, we’re spearheading a full scale operation to re-‐brand it with distinctive, contemporary and fun products that not only build community and improve humanity, but also champion the belief that doing good isn’t just cool, it’s THE THING to do.

BOOM BOOM! CO-‐FOUNDERS Hélène Scott and Mary Beth Campbell

MEDIA INQUIRIES Asia Thompson Lotus823 [email protected] 888.691.3883


BOOM BOOM! CO-‐FOUNDER BIOS Mary Beth Campbell: Co-‐Founder & CRO* Co-‐founder Mary Beth is, among other things, a former high school English teacher, a self confessed “reformed cynic” and Boom Boom! Revolution’s *Chief Revolutionary Officer. Genuinely passionate about making the world a better place, her far reaching talents, which include a love of singing and a nearly limitless supply of exciting new creative concepts, are only superseded by her personal standards of excellence. An exceptional and inspirational high school English teacher in her former

life, Mary Beth also ran an award-‐winning high school journalism program. Fueled by the inspiration she found in students, Mary Beth exchanged her jaded worldview for a lifelong commitment to uncovering the innate good that hides within all of us. Learning from her students that true honor lies in being the best for the world, rather than the best in the world, Mary Beth left the classroom to deliver that message to students and educators throughout the US and Canada. As a trainer for the highly respected middle and high school transition programs Link Crew and WEB, she has helped create positive change in countless schools. Additionally, Mary Beth, along with artist Hélène Scott, created and launched the re-‐branding campaign for Link Crew, WEB and Mary Beth’s company, the Boomerang Project. After years of success working together for the Boomerang Project, in 2007 the women decided to combine their creative forces and co-‐founded Boom Boom! Revolution. The company’s goal: to take the Boomerang Project’s message and deliver it the world outside of education through clever, well designed and unique consumer products.

Hélène Scott: Co-‐Founder & Creative Instigator Hélène is a seasoned Creative Director and Graphic Designer with extensive experience in creating successful branding, corporate identity, marketing materials, and web site designs for start-‐up companies. Prior to co-‐ founding Boom Boom! Revolution with Mary Beth, her client portfolio included corporations such as Hewlett-‐Packard, Palm, Apple, Cisco and Google, trade shows, large scale and traveling exhibits for museums and universities, and permanent donor installations at hospitals. Hélène’s early training and experience in oil and acrylic painting, photography, and motion

graphics and animation, paved the way for the unique digital illustrations that are depicted in Boom Boom! Cards.


PRODUCTS Flagship product: Boom Boom! Cards Named for the karmic notion that every good deed comes back around to inspire even more good deeds, boomerang-‐style, Boom Boom! Cards exist to generate altruism through intentional acts of kindness. Available in packs of 26, the artistically designed cards each specify a particular act of kindness. It might be something as simple as

holding doors open for people throughout the course of the day, or it might be something more tangible, like buying a stranger a cup of coffee. Users begin by registering their deck and performing the specified kind acts, one at a time. Each time they do, they give the card away to someone else and then write about their experience on the Boom Boom! Cards website. Users can upload photos and video to help tell their story and the site's mapping feature allows them to follow each card and see where their kindness spreads. Since the site's launch into beta almost two years ago, more than 4,500 “agents of altruism” have joined the "the uprising of guerrilla goodness”. Additionally, when purchasers register their BoomBoom! Cards deck, they have the opportunity to choose a charitable organization for which to play and Boom Boom! Cards donates 10% percent of its profits to that charity. With Boom Boom! Cards you can be nice, twice! Boom Boom! Cards are currently available at a variety of retailers throughout the U.S., including Uncommon Goods, both online and in the catalogue. Visit www.boomboomcards.com to see the complete list of selected retailers.

BOOM BOOM! CARDS COMMUNITY The Boom Boom! Card community unites thousands of socially responsible consumers through both real world and social networking accommodations provided by Boom Boom! Cards. The online segment of Boom Boom! Cards includes a community of comments, shared experiences, a global tracking map, video and picture posts.


MEDIA COVERAGE Boom Boom! Cards has gotten national and international press coverage in a variety of outlets, including:

For complete publicity coverage: http://blog.boomboomcards.com/publicity/

For Product & Company Logos: http://www.flickr.com/photos/boomboomrevolution/sets/72157625863382990/

For photographic Images, including those below, visit here: http://www.flickr.com/photos/boomboomrevolution/sets/72157625417767300/

All Boom Boom! Cards Editions

Individual Product Images

Action Images


OTHER MEDIA ON DVD Videos

Clips from our original comedic web series documenting Mary Beth’s quest to get a pack of Boom Boom! Cards into the hands of Ellen DeGeneres, including:

• Day 5: Tweet Inspiration

http://blog.boomboomcards.com/2009/04/journey-‐to-‐ellen-‐day-‐5/

• Day 3: Meet Rosie http://blog.boomboomcards.com/2009/04/journey-‐to-‐ellen-‐day-‐3/

• Day 8: Spring Cleaning

http://blog.boomboomcards.com/2009/04/journey-‐to-‐ellen-‐day-‐8/

• Day 18: Vacation! http://blog.boomboomcards.com/2009/05/journey-‐to-‐ellen-‐day-‐18/

• To see the whole “Journey to Ellen” story (oh, and you want to…trust us) go here:

http://blog.boomboomcards.com/journey-‐to-‐ellen-‐the-‐whole-‐story/season-‐1/

Promotional clips showing the guerilla style Boom Boom! Cards in Action:

• Boom Boom! Card 6: http://bit.ly/hAGiQN • Boom Boom! Card 15: http://bit.ly/igTY9Q • Boom Boom! Card 18: http://bit.ly/eSJpjv

All other promotional videos (and there are a bunch) can be found here:

• http://youtube.com/boomboomrevolution

Boom Boom! Revolution Press Kit

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