BOOKS THAT C r e a t e d f o r Y O U 2019 EDITION SHAPE ...
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BOOKS THAT SHAPE OUR LEADERS Created for YOU The business owner, manager, personal trainer and entrepreneur. 2019 EDITION
Transcript of BOOKS THAT C r e a t e d f o r Y O U 2019 EDITION SHAPE ...
BOOKS THAT SHAPE
OUR LEADERSCreated for YOU
The business owner, manager, personal trainer and
entrepreneur.
2019 EDITION
F I TNESSBUS INESSPODCAST . COM
www.fitnessbusinesspodcast.com
The 2019 edition of Books That Shaped Our Leaders has just landed on my desk and there is one single word I would use to describe how it made me feel. Grateful. Grateful for our team, guests, partners and most of all grateful for YOU, the #FBPFamily that have continued to support us through another year of the show. 2018 was a big year for The Fitness Business Podcast. Most podcasts don't survive more than 7 episodes or around 3.5 months, yet in November of this year, we celebrated 200 episodes - yes 200! This major milestone makes me very proud of what we have achieved. Back in 2015 we set out to produce a show that would help fitness business owners, managers and fitness professionals become more successful and more profitable. We had a goal of providing quality content week in week out. Education from the best of the best from both within and outside the industry. And I feel proud because I know our team believe in that goal and live it every day. Just like our first two editions, this e-book provides direct links to the books that are most relevant to our industry. It was created for YOU, the fitness owner, the manager, the personal trainer and the entrepreneur.
THE FITNESS BUSINESS PODCAST With Chantal Brodrick
www.fitnessbusinesspodcast.com
The books contained in this e-book have been recommended by leading business experts, coaches, authors and owners from around the world. I hope you can use them to enhance your knowledge and that you learn lessons you can implement into your career both now and in the years to come. Happy Learning, Chantal Brodrick Your Host
www.fitnessbusinesspodcast.com
SHOW 147: Why Simple Helps Your Business Win
Book recommended by Lisa Bodell as heard in show 146
Why Simple Wins
Imagine what you could do with the time you spend writing emails every day. Complexity is killing companies' ability to innovate and adapt, and simplicity is fast becoming the competitive advantage of our time. Why Simple Wins helps leaders and their teams move beyond the feelings of frustration and futility that come with so much unproductive work in today's corporate world to create a corporate
culture where valuable, essential, meaningful work is the norm. By learning how to eliminate redundancies, communicate with clarity, and make simplification a habit, individuals and companies can begin to recognize which activities are time-sucks and which create lasting value.
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SHOW 148: Personal Training Client Retention with Dom Dos Remedios
Book recommended by Dom Dos Remedios as heard in show 147
The Productivity Planner
The Productivity Planner is the ideal way to build your client base and reach your production goals through the tracking of daily contacts, appointments, presentations, and results. This proven tool will enhance the quantity and quality of your clientele while improving your effectiveness with prospecting and promotion.
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THE BOOKS THAT SHAPE OUR LEADERS
www.fitnessbusinesspodcast.com
SHOW 150: Find Your Focus and Set Your Year Up For Success
Book recommended by Greg Sellar as heard in show 148
Mindset: The New Psychology of Success
After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities.
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SHOW 154: Thomas Plummer Social Media Marketing for The Fitness Industry
Book recommended by Thomas Plummer
One Hundred Thirteen Million Markets of One – How The New Economic Order Can Remake The American Economy
The recent focus on the one percent, a group that has come to be associated with wealth and power, obscures where the real source of capital and power lies today. Seventy seven per cent of discretionary spending - the engine that drives the American economy - comes from just 46 percent of the population. This largely undetected group is responsible for those parts of the American economy that are thriving despite the toughest conditions in living memory. We call them NEOs,
short for the New Economic Order, as their spending adds up to an economy within an economy wherever they are.
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SHOW 156: Career Tips For Gym Managers
Book recommended by Ed Delahenty as heard in show 154
55 Top Sports Leaders & How They Achieved Greatness
Sports Leaders & Success chronicles how 55 celebrated athletes and coaches rose to the top of their games, uncovering methods that can be adapted to any competitive environment and translated into success
Buy the book here
Book recommended by Ed Delahenty
One Minute Manager
The world's foremost producer of personal development and motivational audio programs offers you the most important minute of your career. With more than two million hardcover copies in print, The One Minute Manager ranks as one of the most successful management books ever published. Now, you can listen and learn the strategies of one-minute management to save time and
increase your productivity whether it be in your business, your home or even managing your children.
Buy the book here
Book recommended by Ed Delahenty
Talent is Never Enough
Outlines the thirteen crucial things one can do to maximise natural talents and become a "talent-plus" person.
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SHOW 157: Jan Spaticchia Culture Starts With The BIG Conversation
Book recommended by Jan Spaticchia as heard in show 156
Built to Last
Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.
Buy the book here
Book recommended by Jan Spaticchia as heard in show 156
Good to Great: Why Some Companies Make the Leap and Others Don't
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice.
The findings include:
Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
The Hedgehog Concept: (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.
A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.
The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.
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SHOW 158: The Ad Strategist Amanda Bond Says Stop Wasting Money on Facebook Ads
Book recommended by Amanda Bond
The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field
Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
Buy the book here
Book recommended by Amanda Bond
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only
what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows.
With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.
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SHOW 160: Author Peter Docker helps you Find Your Why
Book recommended by Peter Docker as heard in show 159
Permission to Screw Up
This is the story of how Kristen Hadeed built Student Maid, a cleaning company where people are happy, loyal, productive, and empowered, even while they’re mopping floors and scrubbing toilets. It’s the story of how she went from being an almost comically inept leader to a sought-after CEO who teaches others how to lead.
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SHOW 161: Jessica Matthews Use Mindful Movement to Create a Memorable Member Experience
Book recommended by Jessica Matthews
Wherever You Go, There You Are: Mindfulness Meditation in Everyday Life
When Wherever You Go, There You Are was first published in 1994, no one could have predicted that the book would launch itself onto bestseller lists nationwide and sell over 750,000 copies to date. Ten years later, the book continues to change lives. In honor of the book's 10th anniversary, Hyperion is proud to be releasing the book with a new afterword by the author, and to share this wonderful book with an even larger audience.
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SHOW 163: Social media polices for your staff from a lawyer
Book recommended by Scott McKenzie
The Subtle Art of Not Giving a F*c
In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be "positive" all the time so that we can truly become better, happier people.
For decades, we’ve been told that positive thinking is the key to a happy, rich life. "F**k positivity," Mark Manson says. "Let’s be honest, shit is f**ked and we have to live with it." In his wildly popular Internet
blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected modern society and spoiled a generation, rewarding them with gold medals just for showing up.
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SHOW 167: A look inside 24 Hour Fitness with CEO Chris Roussos
Book recommended by Chris Roussos as heard in show 163
Grit: The Power of Passion and Perseverance
In her instant, multi-month New York Times bestseller, Angela Duckworth shows anyone striving to succeed that the secret to outstanding achievement is not talent, but a special blend of passion and persistence she calls “grit.” “Inspiration for non-geniuses everywhere” (People). The daughter of a scientist who frequently noted her lack of “genius,”
Angela Duckworth is now a celebrated researcher and professor. It was her early eye-opening stints in teaching, business consulting, and neuroscience that led to her hypothesis about what really drives success: not genius, but a unique combination of passion and long-term perseverance.
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SHOW 169: Powerful and Profitable Digital Marketing with Alan Leach
Book recommended by Alan Leach as heard in show 167
The Practice of Management
A classic since its publication in 1954, The Practice of Management was the first book to look at management as a whole and being a manager as a separate responsibility. The Practice of Managementcreated the discipline of modern management practices. Readable, fundamental, and basic, it remains an essential book for students, aspiring managers, and seasoned professionals.
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SHOW 171: Ignite the Customer Experience in Your Fitness Business with Amanda Stevens
Book recommended by Amanda Stevens as heard in show 170
Tools of Titans
The latest groundbreaking tome from Tim Ferriss, the #1 New York Times best-selling author of The 4-Hour Workweek.
This book contains the distilled tools, tactics, and ‘inside baseball’ you won’t find anywhere else. It also includes new tips from past guests, and life lessons from new ‘guests’ you haven’t met.
Buy the book here
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SHOW 173: In The Trenches of MidTown Athletic Club Chicago with COO Jon Brady
Book recommended by Jon Brady as heard in show 172
The Story Tellers Secret
In The Storyteller’s Secret, Gallo offers lessons from a range of visionary leaders, each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionize the way people think and spur them to chase their dreams. Isn’t it time you shared yours?
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SHOW 174: Erik Fisher 11 Apps All Fitness Professionals Should Know About
Book recommended by Erik Fisher as heard in show 173
Getting Things Done
Since it was first published almost fifteen years ago, David Allen’s Getting Things Done has become one of the most influential business books of its era, and the ultimate book on personal organization. “GTD” is now shorthand for an entire way of approaching professional and personal tasks, and has spawned an entire culture of websites, organizational tools, seminars, and offshoots.
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SHOW 175: Kristen Hadeed Lessons in Millenial Leadership
Book recommended by Kristen Hadeed as heard in show 174
Delivering Happiness
In DELIVERING HAPPINESS, Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business, through LinkExchange, Zappos, and more.
Fast-paced and down-to-earth, DELIVERING HAPPINESS shows how a very different kind of corporate culture is a powerful model for
achieving success-and how by concentrating on the happiness of those around you, you can dramatically increase your own.
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SHOW 177: How to Meet the Needs of Fitness Consumers with Brand President of Anytime Fitness, Stacy Anderson
Book recommended by Stacy Anderson as heard in show 176
Traction
In Traction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too.
Buy the book here
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SHOW 179: How Distributed Decision Making can Transform Your Fitness Business
Book recommended by Chuck Blakeman as heard in show 177
Turn the Ship Around!: A True Story of Turning Followers into Leaders
Since Turn the Ship Around! was published in 2013, hundreds of thousands of readers have been inspired by former Navy captain David Marquet’s true story. Many have applied his insights to their own organizations, creating workplaces where everyone takes responsibility for his or her actions, where followers grow to become leaders, and where happier teams drive dramatically better results.
Whether you need a major change of course or just a tweak of the rudder, you can apply Marquet’s methods to turn your own ship around.
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SHOW 180: Ryan Holiday How to turn adversity into an opportunity for growth
Book recommended by Ryan Holiday as heard in show 179
My Morning Routine
Part instruction manual, part someone else's diary, the authors of My Morning Routine interviewed sixty-four of today's most successful people, including three-time Olympic gold medalist Rebecca Soni, Twitter cofounder Biz Stone, and General Stanley McChrystal–and offer timeless advice on creating a routine of your own.
This comprehensive guide will show you how to get into a routine that works for you so that you can develop the habits that move you forward. Just as a Jenga stack is only as sturdy as its foundational blocks, the choices we make throughout our day depend on the intentions we set in the morning. Like it or not, our morning habits form the stack that our whole day is built on.
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SHOW 180: Ryan Holiday How to turn adversity into an opportunity for growth
Book recommended by Ryan Holiday as heard in show 179
The Daily Stoic
The Daily Stoic offers 366 days of Stoic insights and exercises, featuring all-new translations from the Emperor Marcus Aurelius, the playwright Seneca, or slave-turned-philosopher Epictetus, as well as lesser-known luminaries like Zeno, Cleanthes, and Musonius Rufus.
Every day of the year you'll find one of their pithy, powerful quotations, as well as historical anecdotes, provocative commentary, and a
helpful glossary of Greek terms.
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SHOW 184: The 5 Stages of Building a Legacy Fitness Business
Book recommended by Greg Justice as heard in show 183
Start With Why
START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does.
Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
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SHOW 184: The 5 Stages of Building a Legacy Fitness Business
Book recommended by Greg Justice as heard in show 183
The Compound Effect
The Compound Effect is a distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond.
This easy-to-use, step-by-step operating system allows you to multiply your success, chart your progress, and achieve any desire.
If you're serious about living an extraordinary life, use the power of The Compound Effect to create the success you want.
Buy the book here
SHOW 185: Travis Barnes Critical Systems for Fitness Business Success
Book recommended by Travis Barnes as heard in show 184
The E Myth
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business.
He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the
mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise.
Buy the book here
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SHOW 187: Mike Arce How to Set Your Prices so your Prospects Don’t Say No
Book recommended by Mike Arce as heard in show 186
Outwhitting the Devil
Using his legendary ability to get to the root of human potential, Napoleon Hill digs deep to reveal how fear, procrastination, anger, and jealousy prevent us from realizing our personal goals. This long-suppressed parable, once considered too controversial to publish, was written by Hill in 1938 following the publication of his classic bestseller, Think and Grow Rich. Annotated and edited for a contemporary audience by Rich Dad, Poor Dad and Three Feet from
Gold coauthor Sharon Lechter, this book--now available in paper--is profound, powerful, resonant, and rich with insight.
Buy the book here
Book recommended by Mike Arce as heard in show 186
Priceless
In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting
deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.
Buy the book here
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Book recommended by Mike Arce as heard in show 186
The Ultimate Sales Machine
The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve?sales, marketing, management, and more.
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SHOW 189: Inside the Red Room with the CEO of Barry’s Bootcamp, Joey Gonzalez
Book recommended by Joey Gonzales as heard in show 188
Reversing the Senses
This book is for people like you: high achievers who want to feel better about what they've already accomplished while being empowered to accomplish even more. You're an ambitious, results-driven, no-excuses bottom-liner. You've climbed over or pushed your way through monumental barriers to get where you are. You accept nothing but the best in yourself and in others. You've earned your success. So why do you still feel insecure? In striving to get to the next
level, you studied the lives of other high achievers; you read all the cutting-edge business books in search of the next breakthrough strategy. But the answers and the reassurance you seek lie much closer to home; they lie within yourself.
This book teaches you how to access your inner resources consistently and powerfully. As you do so, you will learn how to expand your inner capacity to think and see clearly, maintain positive and optimistic thoughts, make wise decisions, and feel calm, peaceful, and confident regardless of what is happening in your external world.
Buy the book here
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SHOW 191: How to Build Yourself as an Authentic Leader with Henna Inam
Book recommended by Henna Inam
Wired for Authenticity
“Wired for Authenticity is the definitive guide to your journey of self-awareness. Along the way, you will meet the colorful cast of characters that inhabit and inhibit you, and you will develop the skills you need to recognize, confront, and influence outcomes. Henna Inam’s vulnerable and irreverent style will enable you to unleash your inner authentic self.”
Buy the book here
SHOW 192: The Rapid Growth of Home Mobile Personal Training with Josh York from GymGuyz
Book recommended by Josh York as heard in show 191
Shoe Dog
In this instant and tenacious bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.”
Buy the book here
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SHOW 194: Leadership lessons from the Founder and CEO of TRX Randy Hetrick
Book recommended by Randy Hetrick
Concept to Market
A complete guide to bringing your idea for a product or service to market. Shows you how to document your idea, start your own company, and write a business plan and get financing. Also explains the licensing and patenting processes, contract manufacturing, distribution, pricing, and marketing. Packed with examples to give a ``hands-on'' feel for how the new product innovation process really works, this book will be invaluable as a
business primer for the new entrepreneur, or as a checklist for the veteran marketer.
Buy the book here
SHOW 195: 3 things you must do in your fitness business
Book recommended by Robert Gerrish as heard in show 194
Change Your Thinking
An excellent guide to putting into practice, on one's own, Cognitive Behavior Therapy, the highly effective, clinically proven psychological tool widely used by therapists
Practicing psychologist Sarah Edelman clearly lays out how to use CBT to develop rational thought patterns in response to upsetting emotions and situations. By following the practical, easy-to-follow
exercises and examples, you can take control of your thoughts, emotions, and feelings, and find more positive ways of dealing with life's hurdles-and a happier you.
Buy the book here
www.fitnessbusinesspodcast.com
Book recommended by Robert Gerrish as heard in show 194
The 1 Minute Commute
Robert Gerrish has spent decades helping Australians turn things they enjoy doing into a business they enjoy running. In The 1 Minute Commute, Robert reveals how to take creative charge of your career and be your own boss.
Map your path, define your work style and seize your market. From freelancers and soloists to entrepreneurs and micro-business owners,
this book will give you the knowledge and skills to shape your professional life to fit your lifestyle.
Buy the book here
SHOW 196: Sculpting the customer experience at Planet Fitness with Brian Zehetner
Book recommended by Brian Zehetner as heard in show 195
A Short History of Nearly Everything
In A Walk in the Woods, Bill Bryson trekked the Appalachian Trail—well, most of it. In A Sunburned Country, he confronted some of the most lethal wildlife Australia has to offer. Now, in his biggest book, he confronts his greatest challenge: to understand—and, if possible, answer—the oldest, biggest questions we have posed about the universe and ourselves. Taking as territory everything from the Big Bang to the rise of civilization, Bryson seeks to understand how we got
from there being nothing at all to there being us. To that end, he has attached himself to a host of the world’s most advanced (and often obsessed) archaeologists, anthropologists, and mathematicians, travelling to their offices, laboratories, and field camps. He has read (or tried to read) their books, pestered them with questions, apprenticed himself to their powerful minds. A Short History of Nearly Everything is the record of this quest, and it is a sometimes profound, sometimes funny, and always supremely clear and entertaining adventure in the realms of human knowledge, as only Bill Bryson can render it. Science has never been more involving or entertaining.
Buy the book here
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SHOW 203: Myth Busting: Customer Service Secrets
Book recommended by Katie Bossie as heard in show 202
The Ultimate Question 2.0
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?”
By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.
Buy the book here
Book recommended by Chantal Brodrick as heard in show 202
Hug Your Haters
Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree.
This book will help you close that gap by re-configuring your customer service to deliver knockout experiences.
Buy the book here
www.fitnessbusinesspodcast.com
SHOW 206: Onboarding a New Employee - Your Complete Guide to the First 90 Days
Book recommended by Paul Bowman as heard in show 205
The Inevitable
In The Inevitable, Kevin Kelly, the visionary thinker who foresaw the scope of the internet revolution, provides a plausible, optimistic road map for the next 30 years. He shows how the coming changes can be understood as the result of a few long-term forces that are already in motion. Kelly both describes these 12 deep trends-including cognifying our surroundings, valuing access over ownership, tracking everything-and demonstrates how they are codependent on one another.
Buy the book here
Book recommended by Paul Bowman as heard in show 205
Legacy
The All Blacks are the world's most successful sporting outfit, undefeated in over 75% of their international matches over the last 100 years. What is the secret of their success? And what can we - as individuals, companies and teams - learn from them?
Buy the book here
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