BOOKLETDefinition

Types

Layout elements

DEFINITION OF BOOKLETBooklet is small book or group of pages which can be used as publication media. Booklet is appropriate for promoting a product, giving information about an enterprise or event, newsletter, and so on.

TYPES OF BOOKLETSInspirational or Religious Booklets

Anything that can lift people’s spirits up and guide them towards a better feeling and understanding about their selves really does deserve a guide that can be easily stored in the pocket. Novenas, prayer books and morale guides are good examples of these. They exploit the very mobile nature of booklets to help people with their spiritual needs even if they are on the go.

TYPES OF BOOKLETSMarketing Business Booklets

These has detailed information and news about a certain company or firm that are used for marketing campaigns. They usually tackle about the company’s products, their company goal and other kinds of vital business information. A company’s use of materials like these means that they want to improve their relations with the public and improve their reputation or image as well with them. Printing booklets like these can be beneficial providing enhanced awareness of a firm’s identity and services providing more opportunities for sales and investment.

TYPES OF BOOKLETSProgram of Information Booklets

These type quite common. Program guide for events, conferences and other such gathers are usually printed as booklets. Since people need quick but very detailed information about the occasion, booklets are an ideal medium to use in situations like those. They usually act as guide, telling people the background details of the event, the people involved and the things that they should expect to happen. People can readily keep the booklets as reference as they go around and experience whatever happens in that occasion.

Example of booklet for the promotion of “Les hyperréalistes en France” exhibition at the Catherine et André Hug Art gallery. Designed by Xavier Encinas.

TYPES OF BOOKLETSTutorial or Reference Booklets

The best and most common example of this type is the product manual. Manuals can be small booklets with detailed instructions about a certain product. This is an ideal format since they can deliver a significant amount of information easily using small print dimensions without overwhelming people in terms of content. People can easily carry and glance at a reference or manual booklet as they go about dealing with the booklet’s topic itself. This is a good way to train people for various tasks and the use of certain objects.

TYPES OF BOOKLETSEntertainment Booklets

Examples of this type can be things like coloring “books”, activity sheets and others that usually provide interactivity and amusement. They are typically used as supplementary learning materials that can make learning fun. Since booklets are not as intimidating as textbooks, booklets are a comfortable medium for situations like this.

LAYOUT PRINCIPLES OF BOOKLETSequence

Sequence is order of attention. Making sequence in booklet can be done by the arrangement of pages. However for each pages sequence is more complicated. Generally, on publication media the sequence or reading-flow is from left to right and top to bottom. It is based on the general direction of eye-sight of human. However, we can change the general sequence by differentiation in an object like color, size, style, etc. There are some types of sequence; Z, C, L, T, and I.

LAYOUT PRINCIPLES OF BOOKLETEmphasis

Emphasis is about point of interest. Emphasis in booklet has close relation with sequence. This is example of emphasis on 8 pages booklet about a product.

1 2 3 4 5 6 7 8

General information

about product and corporation

Front cover

The features of product

Award and certification

Back cover

LAYOUT PRINCIPLES OF BOOKLETUnity

Unity in booklet can be created by using one or some same elements of design for every pages. The same border, fonts type, color, position, size, and illustration style can create unity of the booklet.

BIBLIOGRAPHY

http://articlet.com/article3196.html Rustan, Surianto. Layout. Jakarta: PT

Gramedia Pustaka Utama, 2009.