iGCDP Booklet Cluj-Napoca, Romania

Summer 2013 

ReBranders 2013 aimed to provide a better image for one of the most respected universities and

institutions in Cluj and an unique intercultural experience for the international students.

The basis of this project is partnering with entities present in the cultural and educational environment of

Cluj-Napoca, but who do not have a strong marketing and PR focus. We engage these entities by delivering

groups of international with graphic design, marketing, PR, branding and advertising skills who can work on

improving the marketing strategy, create promo campaigns and create a better brand for the partnering entity.

ReBranders is a project that was first organized in AIESEC Cluj-Napoca this winter, in

partnership with USAMV (University of Agricultural Sciences and Veterinary Medicine). During the project,

6 international students worked together on a new promotion strategy and attractive

presentation materials for the university. During these weeks they created several posters that present the

university and the faculties and also a virtual tour of the institution.

This summer we signed up with more universities from Cluj Napoca, so now we have more challenges for

you.