Bookey Boog CSR Strategy & Branding Haiku

PART II: Connecting CSR Strategy &

Brand

SEVEN RULES OF THE ROAD

Boog Bookey, Managerial Marketing

October 21, 2010

BOOG BOOKEY HAIKU Socially Responsible

Build better branding

One KNOW THYSELF

Fit business goals

Strengthen message in and outLink story to brand

• Campaign with substance

• Show company brand image

• Come through on promise

Levi’s 501 Community Service Day at the Center, May 1, 2009.

4. Just SIMPLIFYSimple messaging is best

transmits easily

Fourth rule: SIMPLIFYSimple messaging is besttransmits easily

CommunicationSimple messages get readMust link to core brand

Practice what you preach

Take care of your employees,

Valuable assets

Use buying power

Proactively push message

What’s in it for me?

Stress

the

positiv

e

Your story reflects

Societies’ best

interest

Backed up with substance

Communicate confidence

Show transparency

Business