KETCHUP TYPEACE08:

RJTHOMPSON BOOK EIGHT

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Robert J. Thompson | 300 Heinz Street, #C109 | Pittsburgh, PA 15212 | 412.779.7665 | www.whatiszola.com | r j@whatiszola.com

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RJTHOMPSON KETCHUP TYPEFACE

Project Title:Heinz Ketchup Typeface

Media Used: KetchupVinyl SheetDental Operating ToolsPhotographyAdobe Photoshop CS4

Research Criteria:Research limited to 3 different sizes of Heinz Ketchup.

Target Audience:Marketers at H.J. Heinz Companylocated in Pittsburgh, Pennsylvania.

Concept:Create a legible, visually appealing typeface out of ketchup.

Solutions:Print the alphabet and 0-9 numbers onto 11x17 sheets of paper and tape them to the bottom of a piece of vinyl and trace over the characters using Heinz Ketchup Squeeze Bottles. Manipulate the ketchup-forms with dental operating tools by “pushing” the ketchup into proper positioning. Once the type creation was complete, photograph each individual character and recreate it digitally using a photography-based character set completed through Photoshop and a vector-based character set using Illustrator.

(Above)Aside from protective glasses, dental tools were used in order to form the ketchup into letterforms.

RJTHOMPSON KETCHUP TYPEFACE

RJTHOMPSON KETCHUP TYPEFACE

RJTHOMPSON KETCHUP TYPEFACE