Posterheroes 2011social communication contest

2nd edition

a project by

Addressed to young people, students, and to the creative community,its aim is to stimulate a reflection and to enhance the sensitivity towards the socio-environmental issues, through graphic works able to synthesize and visualize in a direct way the thoughts about the proposed issues.The initiative is aimed to return the projects to the society through immediate ways, on the form of public art enhancing interaction, debate and exchange between people.This to make the creative community’s reflections come into contact with the society.

ABOUTPosterheroes

Posterheroes is a free social communication contest open to anyone. Posterheroes is 50 x 70 posters. Posterheroes does not give money awards. Posterheroes gives voice.

Second EditionRational use of resources

BRIEFPosterheroes 2011

2nd edition

Posterheroes is the creative showcase of the proactive debate about consumption’s present and future, and of the energetic and material resources’ aware fruition.After the contest’s first edition, which was centered on the energies’ production, the second edition proposes the issue of consumption, underlining the user’s rhole as an important actor in the consumption/saving global equilibriums, and not merely as a spectator of broader mechanisms.The contest is a way for young people and for the creative community to express their opinion about the resources’ fruition for a sustainable future.

Which kind of consumption model do you propose?Which kind of scenarium do you imagine for an aware fruition of the energetic and material resources?

Which kind of ideas, choices and actions can be proposed and concretely applied to improve or revolution a reckless and obsolete consumption scenarium?

EXPRESS YOURSELF WITH A POSTER!

Through a 50 x 70 poster imagine suggestions and new solutions for the aware resources’ aware fruition’s future. Open new horizons, suggest and promote new perspectives, enhance debate, exchange, awareness and participation, and give voice to the individuals’ and consumers’ social value.

The sensitization to action of the single person can be useful to the entire community.The water, soil, goods, fossil fuels, (as oil and methane), consumption meets our basic needs, and is the way that allows us to perform our daily activities.

JURYPosterheroes 2011

2nd edition

The jury will consider as positive aspects of the works the originality, the quality of the final realization related to the communication and message efficacy, connected to the emotional aspects that the poster is able to transmit.

Erola BoixAnthony BurrillGiorgio CamuffoDemian ConradDesignpolitieBo LundbergWladimir MarnichPeter OrntoftPatrick ThomasTrapped in Suburbia

In the second edition, the jury is composed by international graphic design and communication experts:

DEVELOPING PLANPosterheroes 2011

2nd edition

@

1.CONTEST

2.CONFERENCE

2.1.WEB ANDPRINT DIFFUSION

3.1.CATALOGUEPDF, WEB, VIDEO, PRINT 3.FLASHMOB

3.2.SCHOLAR EDUCATIONFOR PRIMARY AND HIGH SCHOOLS

4.GLOBAL AND VIRTUAL WEB FLASH MOB

WHY?BECAUSE!Posterheroes 2011

2nd edition

Why to become Posterheroes’ partner?Because the project will have a hight visibility.Because the contest’s results will be published on the web (blogs, magazines and newspapers) using images’ galleries, reviews and specific articles.Because there will be used the institutional partners’, and the patronizing sector entities’, diffusion channels.

Because the initiative will be inserted in the calendars of international events that attact a broad audience.Bacause the contest attracts many different targets that broaden the ones already reached by the traditional communication.

Because there will be articles and reviews on the national and international press.Because a broad public will be involved with the itinerant exhibitions.

First editionEnergetic policies future

LOOK UPTO THEFUTURE!

BRIEFPosterheroes 2010

1st edition

Posterheroes proposes the debate on the future of the energy policies. Posterheroes is a contest and a way, for young people and for the creative community, to express their own opinion about a sustainable future.The time to make a choice has come!

Focus on developing and diffusing energies that use renewa-bles or keep on go through the way of non renewables? Do nations have the economic resources to take the two parallel paths? Is the environment still willing to accept projects based on the indiscriminate exploitation of natural resources?

Through the design of a 50 x70 poster possible future scenarios have been imagined, opinions have been expressed, messages and suggestions have been diffused. All of this promoted dialogue and exchange, therefore the growth.

JURYPosterheroes 2010

1st edition

The jury considered as positive aspects of the works the originality, the quality of the final realization related to the communication and message efficacy, connected to the emotional aspects that the poster was able to transmit.

Lucìa Castro TriayCristina ChiappiniMaria Paola Azzario ChiesaGunter PauliMassimo PitisPaolo TassinariPasquale VolpeOmar Vulpinari

In the previous edition, the jury was composed by international graphic design and communication experts:

SUPPORTERS AND SPONSORSPosterheroes 2010

1st edition

MEDIA PARTNERS

COLLABORATIONS

PATRONAGES

in the scope of

FEEDBACKPosterheroes 2010

1st edition

00:02:14VISITE TOTALI16.357TEMPO MEDIO SUL SITO

2.93PAGINA/VISITA

69,57 %Europa

10.946 Italy

Poland

Spain

United Kingdom

Portugal

Greece

Germany

France

Czech Republic

Mace

Netherlands

578

361

670

569

403

266

188

65

747

172

doniaEUROPA776

10.946

Istambul

Athens

ThessalonikiSkopje

London

BarcelonaLisbon

Strasburg

Berlin

Praque

città straniere con più di 20 visite

ITALIAVISITE301

REPORTfonte: GOOGLE ANALYTICSEUROPEO

10Nov1005Ago11

169

126

129

119

105

106

542.163

9,2%

Sud America1.397

Oceania135

Africa35

3.320

14,12%

16.357

69,57%

TOTA

LI

REPORT dal 10 Nov 10 al 05 Ago 11

23.51310.624VISITE

UNICHE

12.640

3.320 14,12%Asia

10,41%

America

68.305 PAGINEVISUALIZZATE

NA

ZIO

NI

CITTÀ

45,15%NUOVI

VISITATORI

00:02:19TEMPO MEDIO

SUL SITO

1071.735

Iran

Turkey

South Korea

India

Singapore

Japan

Hongkong

Indonesia

Taiwan

Malaysia

1.014

727

423

Lebanon49

South America

Central America

Carribean

Northern America

3.596 15,29%

1.419

1.397

744

36

15 n

ov

27 n

ov

9 di

c

21 d

ic

2 ge

n

14 g

en

26 g

en

7 fe

b

19 fe

b

3 m

ar

15 m

ar

27 m

ar

247 271

470 489

fonte: GOOGLE ANALYTICS

69,57 %Europa

10.946 Italy

Poland

Spain

United Kingdom

Portugal

Greece

Germany

France

Czech Republic

Mace

Netherlands

578

361

670

569

403

266

188

65

747

172

donia

6%

SELECTED POSTERSPosterheroes 2010

1st edition

The mentioned poster,Elisa Cusimano (IT)

The International Jury, formed by communication experts, chose the best 41 posters. The winning posters will be part of the communication campaign that the cultural non profit association Plug will organize in many italian and european cities.Plug will use innovative and non conventional communication instruments to spread its inner message, “think with your own head and partecipate”, as widely as possible.

475 posters from 50 nations across the world received by Posterheroes are the indication of the diffusion of the contest and partecipation to it by the creative community, that had to think over the issue of the future of the Energy production.

The selected projects come from all over the world, and include all of the points of view about the future of energy. Their common aspect is the freedom of thought and their attempt to spread it throughout society. The gallery includes the 40 best works, plus the poster mentioned as the most brilliant work.

EVENTSPosterheroes 2010

1st edition

ARTISSIMA

PARATISSIMA

november 2010

november 2010

NOTTE TRICOLORE

MILANO DESIGN WEEK

march 2011

april 2011

VA BIN PARADE

MTV DAYS

may 2011

june 2011