Book Sales & Social Mediapresented by Joel Smith

Poudre High School

Ft. Collins, CO

Why?•Better your budget

•ALL students deserve a book

•Your administration will love you

•Make next year’s sales easier

•Who doesn‘t love stuff?

•Keep the tradition alive

Know What You’re Selling•The “package” – a concept that goes all the way through the book

•Coverage – captures the daily lives of ALL your readers

•Memories – something they will have FOREVER

3x

Set/Track Your Goals

• Set realistic, yet challenging, yearbook sales goals.

• Display book/ad sales goals using the sales goal poster (found in your kit).

• Enter goals into Yearbook Avenue.

•Enter sales on Yearbook Avenue under the Sell menu.

•Use the Sales Dashboard (under the sell menu)

Make It WorkGood campaigns have a few things in common:

1.URGENT!

2.Reach everyone in multiple ways

3.Communicate important details

If you haven’t changed how you sell books in the last few years – it’s time.

Time It RightBlitz – what is it?

1.Back to School

2.Fall Campaign

3.Winter Campaign

4.Spring Campaign

5.Distribution

You hit it hard and keep your word – they WILL buy your book! We’ve seen the results, it works!

Do It All

•Reach parents (most important)

•Reach students

•Give them a deadline

•Tell them how much

•Tell them where/how to purchase

Other GREAT Ideas•Sticky Notes•Banner•Window Clings•Post Cards•Newsletter•Grades•School Website•Emails•Phone Calls Home•Announcements•Parking Tickets

•Digital Photo Frame•Facebook, Twitter, etc.•Text/Call Blitz•Signs at games•Smarties/Dum Dums•Sneak Peeks•Back to School nights•Non-buyer list contact•ReplayIt•Change Computer Wallpapers

*The orange ones should be done every campaign

And you?Every school is different. What unique marketing ideas can you add to generate book sales?

•Fall Campaign

•Winter Campaign

•Spring Campaign

•Distribution

•Social Media

Thank You!josmith@psdschools.org