Blogging Your Way to Blogging Your Way to the Bestseller Listthe Bestseller List

Tom Ciesielka, President, TC Public Relations

The Warm-UpThe Warm-Up

Adding to the blogosphere is like adding Adding to the blogosphere is like adding to the bookosphereto the bookosphere

What type of blogger are What type of blogger are you?you? Other blogs are not competitionOther blogs are not competition

““Of all the things I’ve done to Of all the things I’ve done to promote my book, promote my book,

the blog/e-blast has been the blog/e-blast has been

the most effective.” the most effective.”

––Frank S. Joseph, Frank S. Joseph,

author and SMA memberauthor and SMA member

A good investment takes timeA good investment takes time

The Hallmarks of a Good The Hallmarks of a Good BlogBlog

““I’ll have the website and blog I’ll have the website and blog combo…”combo…”

The Hallmarks of a Good The Hallmarks of a Good BlogBlog

Talk about yourselfTalk about yourself

The Hallmarks of a Good The Hallmarks of a Good BlogBlog

Use a simplified web addressUse a simplified web address

www.prforlaughs.com

Vs.

www.prforlaughs.blogspot.com

Or use your own name!

The Hallmarks of a Good The Hallmarks of a Good BlogBlog

Display recent posts or featured postsDisplay recent posts or featured posts

The Hallmarks of a Good The Hallmarks of a Good BlogBlog

Display images of your booksDisplay images of your books

The Hallmarks of a Good The Hallmarks of a Good BlogBlog

““ScannableScannable

content” content”

and simple and simple layoutlayout

The Hallmarks of a Good The Hallmarks of a Good BlogBlog

Use categories/tagsUse categories/tags

Greek TragedyGreek TragedyStephanie KleinStephanie KleinB

log

S

how

case

Blogging Best PracticesBlogging Best Practices

1) Write often, but don’t let it take over your 1) Write often, but don’t let it take over your lifelife

2) Create the perfect headline every time2) Create the perfect headline every time

Blogging Best PracticesBlogging Best Practices

5) Be yourself5) Be yourself

4) Establish authority4) Establish authority

3) Answer comments and encourage 3) Answer comments and encourage commentscomments

Promoting Your Promoting Your BlogBlog

You already have the power to…You already have the power to…

Comment on other blogsComment on other blogs

Make blogging friendsMake blogging friends

Guest blog Guest blog “Open blog night” “Blog “Open blog night” “Blog tours”tours”

BLOGGERS,BLOGGERS,

Start your search engines.Start your search engines.

On your mark…get set…POSTOn your mark…get set…POST