Book Felicia for Your Next Business Event,

Convention, Conference or Meeting!

In 2016, Felicia formed BusyGal, LLC in Dallas, Texas after having

had an exciting 25+ year career in show business both on and off

Broadway, in Hollywood, and London (FeliciaLopes). Dallas is her

hometown in that she attended elementary and high school at Ursuline

Academy, and began college at Southern Methodist University prior to

leaving for New York City in the 80's. She moved back in 2014, to

care for her elderly mother who is now alone. Dallas is not known as a

theatre industry hub, so she had to dream another dream

— thus BusyGal LLC was formed!

Though one of the divisions of her company (BusyGal Friday VA Services),

Felicia has combined the power of social media with video marketing, website design and virtual admin services

so as to provide her clients a remarkable platform of services specifically designed for Entrepreneurs and Small

Business Owners. She is also a speaker, mentor and business coach for entrepreneurs, small business owners and

“solo”preneurs who are disillusioned with the amount of time and effort it takes to executive effective Social

Media Strategies for their businesses.

Through her 5 Step Social Media Blue Print Strategies and her Signature Programs - the Six-Month Rock Star

Social Media Marketing Breakthru, the BabySteps Monthly Social Media Transformation, the Social Media

Awakening, these Done-For-You Services give her clients peace of mind because they are able to focus on the

business of their business, rather than on figuring out all the details of social media marketing!

Her LEARN AND LAUNCH SOCIAL MEDIA BASICS STRATEGIES FOR SMALL BUSINESS

OWNERS’ BOOTCAMPS are Intensive 1 Day / 6 Hour Workshops designed for Small Business Owners. Each

one-day Bootcamp covers the Big 6 Platforms (Facebook, Twitter, LinkedIN, Pinterest, YouTube, and Google

Plus) as well as providing an overview of CRM platforms, Email Automation and Video Alternatives to enhance

all social media and email marketing campaigns.

Outside of speaking and coaching small business owners on effective strategies when using Social Media and

Video Marketing, Felicia has a passion to empower the lives of female entrepreneurs, business owners,

professionals and executives. Having experienced life’s ups and down herself, she created BusyGal, LLC to

galvanize women – specifically, Women Over 40 – to become more independent and authentic to who they are,

while defying the gravity of financial strongholds that keep us marginalized, so that we can ultimately live lives

of Purpose, Passion, and Profit! By taking this stand for Women Over 40 she helps them re-design their lives by

showing them that they must become P.R.I.C.E. oriented – (that is Passionate, Relevant, Inspired, Connected,

and Empowered) which is a program that she created to help female business owners, professionals and

executives. Her goal with her clients is to act as a coach so they can make a big difference in their world all while

making a big profit!

Internet marketing reaches millions of consumers. Use it as an effective and low-cost

approach to spread the word about your business.

SPEAKING TOPICS

THE 5 POINTS OF SOCIAL MEDIA MARKETING

MASTERY In this 90 minute overview, students will learn the foundational principals of

creating engaging posts and how to do it effectively and consistently, the

vision and strategy of the design of each social media platform and their

various components, the strategic social media funnel that every small

business owner should follow, how their List is the key to their online

success, and the 7 Step-by-Step System to Small Business Social Media

Marketing Mastery. They will discover how these steps can grow their

business in a short period of time (<12 months).

FACEBOOK SUCCESS TIPS FOR SMALL BUSINESS OWNERS |

90 MINUTES In this 90 minute overview, we will take a study of FACEBOOK. Students will be able to ask questions and will learn the following:

The 7 Step Facebook Success Plan

How to set-up the strategy How to create your Facebook presence

How to build your tribe

The 10 ways to build traffic and likes to your Facebook site The 5 simple strategies to build a targeted friend base

The 5 steps to effective Facebook marketing strategies

How to build a targeted community

How to optimize your timeline design How to ignite page engagement

How to leverage targeted ads

How to track your results The 7 Methods to generate email leads on Facebook

The 5 Steps to setting up a Facebook lead generation funnel

LINKED-IN SUCCESS TIPS FOR SMALL BUSINESS OWNERS | 60

MINUTES This is a 60 minute Intensive on LINKEDIN. Students will be able to ask questions, build their profiles,

and they will learn the following:

The 11 characteristics of a top notched LinkedIN profile and why it’s so important to have one

The 6 reasons you need a company page

The 7/7 characteristics of a stellar company page

The 7 step LinkedIN Success Plan

The 7 strategic tips to build a targeted LinkedIN community

The 4 reason to invest time in groups

The 4 was to get noticed in a group

The 8 quick steps to create a rocking group

The 8 most powerful and engaging types of posts

TWITTER SUCCESS TIPS FOR SMALL BUSINESS OWNERS | 60

MINUTES This is a 60 minute intensive on TWITTER. Students will be able to ask questions, create their

profiles, and they will learn the following:

The 3 Types of Tweets

5 steps to build a slamming Twitter profile

5 steps to building a fabulous Twitter community

The 6 steps to build your Twitter tribe

The 7 Step Twitter Success Plan

The Twitter interaction funnel

How to tweet – “the strategy”

What to tweet – “the content”

When to tweet – “the schedule”

Defining the PIC Principle

The 10 Twitter principles to live by

What and how to use informational tweets

The benefits of conversational tweets

When to use promotional tweets

THE LEARN AND LAUNCH SOCIAL MEDIA

STRATIES BOOTCAMP | 6 HOUR WORKSHOP

In this 6 hour intensive workshop, students will learn about popular

social media tools that are driving consumer behavior. Students will

discover how these marketing channels are relevant to growing their

businesses. Felicia will guide them in a hands-on learning experience to setup their business

profiles using Facebook, LinkedIn, Twitter and Google Plus, YouTube and Pinterest so as to set

their company apart from their competition.

Key Points & Take-Aways: Students will learn the following:

1. The 5 Point Social Media Blue Print which will ultimately guide them to best practices of

online engagement.

2. The Foundational Principals of Creating Engaging Posts and How to Do It Effectively

3. What the PIC Principle is and why you should ALWAYS remember it when posting.

4. The Strategic Social Media Funnel That Every Business Should Follow

5. Why List building is the key to online business success

The Bootcamp Overview & Objectives Focusing on the Big-6 Platforms, (Facebook, Twitter, LinkedIN, Google Plus, YouTube and

Pinterest) Felicia will navigate you through each platform’s best strategies for success. By the

end of the day students will leave with a workable strategy for their individual business/brand

and with be armed with the knowledge of how to apply social media tools and techniques to

promote their business online.

This is exactly what each student will learn in this 1 Day Intensive:

Facebook The 10 ways to properly position your personal profile for success

5 elements needed to build a killer Facebook group

The benefits of Facebook Groups

The power of Facebook Ads

The best times to post on Facebook and why

The 7 Step Facebook Success Plan

How to set-up the strategy

How to create your Facebook presence

How to build your tribe

The 10 ways to build traffic and likes to your Facebook site

The 5 simple strategies to build a targeted friend base

The 5 steps to effective Facebook marketing strategies

o How to build a targeted community

o How to optimize your timeline design

o How to ignite page engagement

o How to leverage targeted ads

o How to track your results

The 7 Methods to generate email leads on Facebook

The 5 Steps to setting up a Facebook lead generation funnel

Twitter The 3 Types of Tweets

5 steps to build a slamming Twitter Profile

5 steps to building a fabulous Twitter Community

The 6 steps to build your Twitter tribe

The 7 Step Twitter Success Plan

The Twitter interaction funnel

How to tweet – “the strategy”

What to tweet – “the content”

When to tweet – “the schedule”

Defining the PIC Principle

The 10 Twitter principles to live by

What and how to use informational tweets

The benefits of conversational tweets

When to use promotional tweets

LinkedIn The 11 characteristics of a top notched LinkedIN profile and why it’s so important to

have one

The 6 reasons you need a company page

The 7/7 characteristics of a stellar company page

The 7 step LinkedIN Success Plan

The 7 strategic tips to build a targeted LinkedIN community

The 4 reason to invest time in groups

The 4 was to get noticed in a group

The 8 quick steps to create a rocking group

The 8 most powerful and engaging types of posts

Google+ 8 ways to build an awesome profile on the Google+ platform

The difference between a personal and professional page on Google+

Steps to build your tribe of followers

The 7 step Google+ Success Plan

The 8 business building benefits of the Google+ platform

How to build their Google+ platform or the best targeted business reach

How to create and benefit from Google+ Communities

How video posted from YouTube on Google+ creates instant credibility and why

Pinterest Why the Pinterest platform drives much more sales that Facebook and Google

The 7-Step Pinterest Success Plan

The How and What of Setting Strategic Pinterest Goals

8 Steps to Setting Up a Powerful Pinterest Business Profile

4 Steps to Setting a Social Network Widgets and what they are

6 Fabulous Tools for creating images

8 Pinterest Principles to Live By

5 Types of Popular Content to Pin

How to Pin

When to Pin

How to Build Your Pinterest Tribe of Followers

YouTube Why every business needs YouTube

Answering the 12 Question Marketing Assessment

Developing 3 realistic SMART Goals for YouTube

The 2 components of the YouTube platform

How to Maximize the visibility of your videos

How Research Keywords is a powerful tool to utilize

What Source Information is

How to create a video content schedule

The online video distribution funnel as well as community building ideas

Video Types Why VIDEO gives your post more of a chance to “go viral” and what that means?

Where and how video can be utilized in your social media marketing campaigns

Questions you should ask

Types of Video and what the differences are

o Branding Videos

o Promo Videos

o Facebook / YouTube Ads Videos

o Product / Service Explainer Videos

o Whiteboard Animation Videos

o Facebook App and Newsfeed Videos

o Customized Videos

Methods of Measurement Platform specific: Full overview of free proprietary analytics tools available on all social

platforms

Measurement tools: Advice on the free tools available online for tracking social activity

Metrics for success: Tried-and-tested metrics for measuring performance

Google Analytics: Advanced techniques to track web traffic and page views

Search performance: How to measure impact in search engines

Competitor benchmarking: How to gauge your performance with your key competitors

and wider industry

Email Marketing, Ads, Websites, & CRM Automation A brief discussion on how SEO Ads, Websites, Email Marketing, Blogging, and CRM

Automation Platforms such as Lead Pages, InfusionSoft, Aweber and Mail Chimp can drive your

business messaging forward in the most effective manner.

My 2 Head Shots are below for you to use in your marketing of the event.