Bonner Curriculum: Volunteer Recruitment for a Non-Profit Organization: Part 2 – Outreach Strategies
Bonner Recruitment and Selection Webinar
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Transcript of Bonner Recruitment and Selection Webinar
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RECRUITMENT AND SELECTIONSENIOR INTERN WEBINAR SERIES
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INTRODUCTIONS• NAME
• WHY IS THIS WEBINAR TOPIC RELEVANT TO YOU?
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GOALS AGENDAParticipant Takeaways:
Strategies and techniques to recruit a diverse, committed, and representative cohort of Bonners
Template materials to adapt for Bonner applications and interviews
1. Selection Criteria
2. Recruitment Strategies
3. Application and Interview Process
4. Resources and Template Material
5. Upcoming Webinars
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SELECTION CRITERIA
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COMMUNITY SERVICE REQUIREMENTS
• Demonstrates an ethic of service and willingness to serve
• Held a role with significant responsibility at home, in church, at school, or in the community
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FINANCIAL REQUIREMENTS
• Bonner Scholar Programs
• At least 85% of the incoming class must have parental contribution below $10,000
• No more than 15% of the incoming class may have a parental contribution above $10,000
• Bonner Leader Programs
• At least 75% of the incoming class must qualify for Federal Work Study
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DIVERSITY REQUIREMENTS
• Achieve gender balance that exists at the institution
• Seek to increase ethnic or racial diversity of the incoming class as compared to the institution as a whole
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ACADEMIC REQUIREMENTS
• Meet academic admissions requirements of the institution
• No standard GPA requirement; up to each Bonner program’s discretion
• Demonstrate commitment to bridging academics and service
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EFFECTIVE RECRUITMENT
STRATEGIES
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PARTNER WITH ADMISSIONS• First line of recruitment
• At least yearly presentation with Admissions team
• Describes the Bonner Program, its model, financial benefits, leadership and service opportunities, community building
• Be a part of Admissions events - open houses, accepted students day
• Collect and share stories
• Tap into the application data collection
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PARTNER WITH FINANCIAL AID• At least a yearly check-in with Financial Aid
• Financial Aid staff key plays in determining financial eligibility of incoming students
• Assist also in identifying candidates if a spot opens up in the middle of the year
• Communicate financial aid benefits and package for Bonners
• Ensures that scholarship funds are credited to Bonners’ accounts on campus
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ACTIVE RECRUITMENT
• Local high schools
• After-school programs
• College access programs
• Organizations that target first-generation college students
• Office of Multicultural Affairs
• Appeal to parents - Resource centers
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LEVERAGE THE TALENT OF CURRENT BONNERS• Bonners can each be tasked with going to their old
high school, church, community organizations, or service groups
• Outreach at community organizations where they serve
• Host prospective applicants on campus
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ENSURE ACCURATE MARKETING
• Campus website, mailed out materials, advertisements, videos, etc.
• Clearly defined benefits and expectations
• Visually appealing
• Representative of the students
• Easily found: Is it under both “Civic Engagement” and “Financial Aid”?
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RECRUITMENT CHALLENGES
Students with High Financial
Need
Recruiting Male Students
Recruiting Minority Students
• High need students may not think they can attend Bonner schools
• Unaware of Bonner program
• Careful presentation of program
• Asking male Bonner students to be a part of outreach and recruitment
• Representative recruiting materials
• Intentional outreach to minority churches, schools, and orgs in the community
• Collaborate with Office of Multicultural Affairs
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APPLICATION AND
INTERVIEW PROCESS
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RECRUITMENT AND SELECTION COMMITTEE
• Bonner staff
• Bonner students
• Community partners
• Campus staff
• Faculty
• Alumni
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SAMPLE TIMELINE
Outreach/Publish
application deadlines
Send electronic solicitation after FAFSA
deadline (usually 2/1)
Use a late application
deadline
Respond quickly after
the deadline to
notify of interviews
Mail notification
of award
Fall/Jan FebEarly
MarchLate
MarchEarly April
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BONNER APPLICATIONS
• Application accessibility: electronic submission & downloadable file
• Five components:
• Information about the Bonner Program
• Applicant’s Personal Information
• Short Answer Questions
• Letters of Recommendation
• Analysis
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BONNER APPLICATION ROADMAP
Link to Roadmap
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BONNER INTERVIEWS
• Often on-campus interviews, though Skype interviews are also common
• On-campus interview components
• Bonner/Community Partner/Campus Information Session
• Personal interview
• Financial aid session for parents
• Group process
• Interaction with Bonners
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PERSONAL INTERVIEWQuestions generally fall within nine themes:
• Bonner Program Fit • Relationship Building / Teamwork • Social Justice / Public Policy • Time Management • Willingness to Work with Diverse Individuals • Leadership • Personal Reflection / Open-Minded to Growth • Ethic of Service • Commitment to Campus
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BONNER INTERVIEW DATABASE TOOL Link to Database Tool
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FINANCIAL AID SESSION• Include staff from financial aid office if possible (to field other
questions beyond Bonner)
• Explain “Meeting Total Educational Need” (Bonner Scholar)
• Bonner Scholarship
• Subsidized Loan Caps (generally $5,000/year)
• Education Award ($2000 at the end of four years)
• Expected Family Contribution (FAFSA)
• Summer Earnings/Lodging
• Explain Scholarship, Federal Work Study, or AmeriCorps (Bonner Leader)
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OPTIONAL GROUP PROCESS
• Four corners activity
• Scenario-Based Discussion
• Challenges that Bonners face (e.g. disrespectful volunteer at your site, unprofessional language)
• Crafting an Ideas to Action Project
• Interactive discussion based on an article or TedTalk
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INTERACTION WITH BONNERS
• Social, informal hang out time with current Bonners
• Lunch
• In-between other interview day activities
• Overnight hosts
• Campus tour
• Service shadowing
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RESOURCES AND
TEMPLATE MATERIALS
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BONNER WIKILink to Recruitment & Selection Wiki Page
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BONNER APPLICATION ROADMAP
Link to Roadmap
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BONNER INTERVIEW DATABASE TOOL Link to Database Tool
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RECRUITMENT AND SELECTION WORKSHEET
Link to Recruitment and Selection Worksheets
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UPCOMING WEBINARS
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UPCOMING WEBINARS
September 2017
October 2017
January 2018
February 2018 March 2018
Starting Strong:
Senior Intern Role and
Resources
Running Effective Meetings
Bonner Recruitment & Selection
What’s Next: Post Bonner
Careers
Passing the Baton:
Transitioning Leadership
Link to Webinars page