BONITA AGENCY

A.A.AnwarBoma Wardhana

Mauludi Muhammad

Muhammmad Raedy

Muhammad Rasyid

BACKGROUND We believe that humans will never be

separated from life and they have unlimited potential resources to be gathered. In order to maximize of humans potential, passion, skills, teamwork and commitments are the most important factors to success. And we provides this business with the technology nowadays that can make the client easy to reach our company.

PRODUCTS BRIEFBonita Agency planned to be an exclusive agency which provide exclusive humans who working as SPG (sales Promotion girl), Usher and MC. We provide additional value to the workers in order to release their competence by training them to increasing their qualities such as appearance, knowledge and behavior. The business is planned to support event organizers needs.

Cost structure

Revenue streams

Key resources

Key activities

Key partners

Value proposition

Costumer relationships

Costumer segments

ChannelsText

WagesOperations Margin

Puteri Indonesia Beauty, Brain and Behaviour

Online

Abnon

Marketing

Professional Exhibition Organizers

Bonita Business Canvas

Supervising

Usher and Pagar Bagus

Marketer

Personal AssistanceDelivery

Professional Conference Organizers

Wedding Organizers

Agency Feewww.businessmodelgeneration.com

Cost structure

Revenue streams

Key resources

Key activities

Key partners

Value proposition

Costumer relationships

Costumer segments

ChannelsText

WagesOperations Margin

Puteri Indonesia Beauty, Brain and Behaviors

Online

Abnon

Marketing

Professional Exhibition Organizers

Supervising

Usher and Pagar Bagus

Marketer

Delivery

Professional Conference Organizers

Wedding Organizers

Agency Fee

Direct Selling

Collage Student

Websites

STP Segmenting: Corporate, EO, and WO

Targeting: Corporate, EO, and WO that held an exhibition or conference.

Positioning: To became a hi-tech agency.

MARKETING Create a large word-of-mouth referral network. Create a unique card name which to be given to the social

life of the owners. So the people will remember to the card name that the card name is an agency to support their problem on their events.

Create a website based on the easiest way to reach the company profile, and also the social networking.

On the website will be shown the picture and skill profile of the employees.

An interactive website, supported in responsive gadget view nowadays (iOS, Android, BlackBerry and windows phone), consist of complete information about our employees. And also this plan to make the client easily to choose what kind of employee they are looking for. The website will be created with the type and criteria what they need.

UNIQUENESS & ADDED VALUE We made website for online booking and

inquires.

We provide additional value to the workers in order to release their competence by training them to increasing their qualities such as appearance, knowledge and behavior. The business is planned to support event organizers needs.

SALES FORECAST In JCC 2014, 11 events with 5 days average=50

person USHER:

(11 events x 5 days) x 50 Usher= 2.750 Usher 25% market share = 687 x 50.000 = 34.375.000/year

Agency fee= 687 x 400.000 = 274.800.000 5% fee= 0.05 x 274.800.000 = 13.740.000/year

In total per year= Rp. 48.115.000

*Calculation above is based only in event which will be going in JCC

Deposits Rp. 5.000.000

Stationery/Business Cards Rp. 500.000

Brochures Rp. 200.000

Website Rp. 150.000

Internet service Rp. 150.000

Mobile application Rp.5.000.000

TOTAL STARTUP EXPENSES RP.11.000.000

START-UP CAPITAL