Bongi Ngema-Zuma Foundation
16
Bongi Ngema-Zuma Foundation Time Period: 15 Sept – 15 Oct 2011 Author: Neo Mabale www.saidwot.co m The Bongi Ngema-Zuma Foundation is not an existing or past client of saidWot. Local & International coverage included. All 11 official languages included.
-
Upload
saidwot -
Category
Health & Medicine
-
view
1.120 -
download
0
description
A case study on the Bongi Ngema-Zuma Foundation.
Transcript of Bongi Ngema-Zuma Foundation
Bongi Ngema-Zuma Foundation
Time Period: 15 Sept – 15 Oct 2011Author: Neo Mabale
www.saidwot.com
The Bongi Ngema-Zuma Foundation is not an existing or past client of saidWot.
Local & International coverage included.All 11 official languages included.
The Cause
A heart for diabetes
www.saidwot.com
The Reason“Creating diabetes awareness has always been a passion of mine.
It is a threat to everyone’s life and many people die unnecessarily simply because they were uninformed. If they had known about diabetes, they could have gone for treatment before the complications started, and they could have still been alive today. We need to educate our people on the disease and teach them to take control of diabetes.”
www.saidwot.com
The 411• The BNZ foundation’s mission is to increase level of awareness about diabetes, its
treatment, management and care. • Expose the silent killer.• Work closing with local clinics to spread awareness, especially in the rural
communities.
www.bnzfoundation.org.za
www.saidwot.com
The Facts
1 in 5 people over the age of 35 have type 2 diabetes; more than 50% are unaware of this.
www.saidwot.com
The FeedbackMajority was neutral,
6% was positive &
no negative comments.Positive coverage includes compliments for the work done by the foundation, as well as Bongi Ngema-Zuma herself.
www.saidwot.com
41 230 people were exposed to a comment about the BNZ Foundation.
Free advertising value per comment was R100.30
The Value
www.saidwot.com
The Reach
72 comments & articles
Majority were in English
61 Tweets
6 website articles
3 blog posts
www.saidwot.com
The Impact
Local as well as international coverage.
www.saidwot.com
59%
41%
The Audience
www.saidwot.com
Their Feelings
www.saidwot.com
Their PresencePresent on Facebook & Twitter
www.saidwot.com
Their PresencePresent on WhosWhoSA
Radio Interviews promoted via Twitter
& Facebook.
Regular engagement around World Diabetes Day.
www.saidwot.com
Why this Case Study?World Diabetes Day is on 14 November and creating as much awareness about it is crucial in educating people. Particularly people who may be unaware of the disease.
Additionally, living with diabetes can be challenging, thus it helps a great deal to share one’s personal experiences and knowledge with the purpose of encouraging and supporting others. This is done in order to help people, as well as create support systems to manage diabetes and one’s life far more effectively.
Currently, social media is an effective method people can use to share their knowledge, experiences and feelings around the issue. And when something is shared online, the success of the topic can be measured.
www.saidwot.com
Take control of diabetes walk for a healthy life
World Diabetes Day 14 November 2011
www.saidwot.com
Our DetailsAll information for Bongi Ngema – Zuma Foundation was gathered via our own ORM tool saidWot.
The Foundation is not a current or past client of saidWot.
For further information about our case studies, our software and our services, please do not hesitate to contact us on:
• www.saidwot.com• www.twitter.com/saidwotorm• http://www.facebook.com/saidWot
Other case studies can be found on:• http://www.saidwot.com/about-saidwot/case-studies
South Africa:Tel: +27 11 021 8740Email: [email protected]
United States:Tel: +00 (1) 704 450 2403Email: [email protected]
www.saidwot.com
