Bombardier Transportation Safety Culture Change · Bombardier Transportation Safety Culture Change...
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Bombardier Transportation Safety Culture Change CASE STUDY OVERVIEW Bombardier Transportation is the world’s leading manufacturer of planes, trains and trams. With a major incident in 2015 involving a fatality and serious injuries, improving safety was a top priority. Engaging Interchange to help the manufacturer transform its safety culture was an important next step for the organisation.
Transcript of Bombardier Transportation Safety Culture Change · Bombardier Transportation Safety Culture Change...
Bombardier Transportation Safety Culture Change
CASE STUDY
OVERVIEW
Bombardier Transportation is the world’s leading manufacturer of planes, trains and trams. With a major incident in 2015 involving a fatality and serious injuries, improving safety was a top priority. Engaging Interchange to help the manufacturer transform its safety culture was an important next step for the organisation.
SOLUTION SUMMARY
Discover:
Our discovery phase involved working with a cross section of the Bombardier
Transportation workforce to understand their current challenges and vision for the
future. We spent significant time in Bombardier’s Transportation Asia Pacific operations
– meeting with employees both individually and in groups. We also worked closely with
executives globally to understand their mindset and their perceptions of safety. By
the completion of his phase, we had met with 5% of Bombardier’s Transportation Asia
Pacific workforce.
Design:
Early in our design process we recognised that providing a one-size fits all solution would
not work for Bombardier Transportation, as they operate in different geographies, with
specific needs, drivers and priorities. Our insight that western style communications
programs, designed and then simply translated into local languages would not work ,was
validated by the executive leadership of the business.
Through a process of brainstorming, rapid prototyping and testing, we arrived at a total
of eight different safety culture programs to allow for cross-cultural and organisational
level variances. We kept 70% of the core content the same across each program, and
tailored 30% to the region and its specific levels of expertise.
Deliver:
Using our ELITE TM (Engage, Learn, Integrate, Teach and Embed TM) methodology to deliver
one and two day face-to-face workshops, we delivered the safety culture programs in
purpose-built mobile learning environments, designed and constructed by Interchange.
After discovering that Bollywood is a great influencer of behaviour in India – just as
film culture is in Australia – we created films that could be used in both countries to
communicate safety messages. For India, a singing, dancing Bollywood-style, Hindi
language film was built and our down-under counterpart incorporated safety messages
into a comedy film that resonated with the Australian sense of humour.
CASE STUDY
CASE STUDY
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theinterchange.com.au
CASE STUDY
Outcomes:
As a result of our culture change programs, Bombardier Transportation was able to
achieve significant improvements in safety:
There was a 49% decrease in the Australian incident rate from 2016-2017.
There was a 12% improvement in people’s willingness to speak up about safety.
supporting assets
To ensure our safety culture programs could be delivered anywhere in the world, we deployed a number of supporting assets to ensure widespread understanding of these programs:
Participant app
Narrative films
Trailer for the Bollywood film “It Starts in the Heart”
Trailer for the Australian comedy film “Born Lucky”
Facilitation
Purpose-built learning environments
Participant App
Narrative films
Facilitation Learning environments
